Does This Link Have Value?
-
Hi Mozzers,
A client paid to publish a white paper, thinking that the link to the web site is beneficial. The link does redirect back to the web site, but is in a format that I've never seen:
Does this link have any value?
-
Nope No value. Another SMB scam tactic...
-
Like Federico stated, the link results in a 302 redirect, which does not pass any link equity as far as search engines are concerned. It might as well be a nofollowed link.
So, does it have value? If the link is driving your client traffic, then it does have value. If the link is on an obscure website and isn't driving any traffic - than it has no value, because it will not help the client rank in search engines.
-
The link is a 302 redirection, which means that probably doesn't pass any value to your client's.
They are probably using that to track clicks on the outbound links.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
AllTop Linking Me to Other Sites Feeds, Webmasters Reporting Lots of Broken Links
I submitted my blog to All Top awhile ago and something seems to be wrong with their feed. They're sending people to mysite.com/truth-o-meter.com/this-is-a-post. It's not just truth-o-meter either. I'm getting links that are supposed to go to all kinds of political blogs. As a result, I'm getting a ton of broken links reported on Google Webmasters. I couldn't find any real support option on alltop.com, and when I log in, there are no sites for me to manage. Instead, I resubmitted the site with the correct feed address and in the comments, I mentioned the problem. All I got was a message saying the site was rejected. I believe because I already added the site. But I'm thinking they didn't pay attention to the comments. (In fact the message may have gone through an auto-filter considering how quickly it was rejected.) Is there a way to solve this? Is this a situation in which I would use the disavow tool? If All Top continues to create bad links, how do I stop the issue once and for all? Thanks!
Link Building | | eglove0 -
Link Building On a Budget
Hello! We are a small online business with a tight budget. Most of the content, social, ppc is done in-house to keep things under control & cost down. Can anyone suggest a local or offshore link building agency that we can trust or that someone else has used with good success? Some of the local agencies we've contacted quoted us 150-200/mth per keyword, is that typical? Has anyone been successful with agencies overseas? Thank You!!
Link Building | | TP_Marketing0 -
Linking to a pdf
Hi All I have a pdf that people can download from my site, what I want to know is that when people link to the pdf does the pdf share link power to pages linked to from within the pdf (like a html page would) or is the link power being waisted going to the pdf and should I somehow get the links to a normal page? The pdf is a free downloadable resource to people in the party planning industry and so gets linked to quite a bit by sites telling their readers to get the information we provide. Thanks for your thoughts Sean
Link Building | | SKE0 -
Link value personal pages on .edu
Many .edu colleges and universities provide students and alum a free hosting service. Here's an example: http://homepages.cae.wisc.edu/~dwilson/homepage.shtml According to SEOmoz bar, the PA=53 and DA=94. What is the banklink value from a page like this? Surely this is not the same as a backlink from www.wisc.edu, is it? Best,
Link Building | | ChristopherGlaeser
Christopher0 -
Keeping our old links
Hello Forum I just worked on redoing an eCommerce website and part of the revisions were to change the site's URL structure. What I'm curious about is how to maintain the external links we had prior to redoing the website so that these external links continue to point to their respective product pages on the new website. From what I understand, you need remap the old links to the new links in your CMS and set up 301 redirects. What's the easiest way to find the all the old link URLs and remap them? Or is there a different, easier way?
Link Building | | pano0 -
Links and keywords
A rather simple question, If i have a paragraph and have the words cat, dog and bird would it be a good idea to have them all linking to the same url? or is better to have them all going to different urls?
Link Building | | Vetshopgroup0 -
Link building
I have two separate websites on different servers and was wondering that since reciprocal links effectively eliminate each other, I'm curious if this link strategy will keep the links counting. Here's the strategy: I will have someone link to my site A and if i link to their site from my site B in a three way link strategy, will the links count even though both my site A and B have me listed as the Whois so Google knows that both sites are owned by me? Or will the links be discounted as reciprocal? Thanks in advance for your feedback! Take care, Ron
Link Building | | Ron100