Rankings Drop since Humingbird - Could it be my link ratio between .co.uk / .com ?
-
Hi All,
I have an UK tool hire eccomerce muliti location website with different locations pages for each category. My stratedgy has been to specialise on local search for each location as oppose to try and compete with highly competitive keywords on a national level.
I do have some duplicate/ thin content issues on these location pages but I've been actively writting additional unique content on these pages to address this issue which also making sure my title tags, h1 , h2 tags etc are unique for each location along with having individual google local + pages etc etc. I have never previously been affected by any duplicate contents issues and always ranked first page (mainly top 5) for most of my local keywords).
However, when google humingbird update came out , I suffered approx 25% drop in traffic and rankings. rom what I read , local search sites have suffered somewhat in this update and I did a link detox report to try and asterain toxic links etc. I found a few which I disavowled but I have had no manul penalty message in my GWT so I can only assume I was affected by an google algorithmic penalty.
From looking at opensite explorer , I can see my link ratio for my .co.uk site shows
43% .com
37% .co.uk
I am wondering if it could be this which has been the cause of my local rankings to fail ?.
Has anyone else suffered the same as I am at my witts end as to what are the likely factors which could have caused such a drop ?
Any tips, greatly appreciated. Happy to give my sites url if anyone would like to take a look ?
thanks
Sarah.
-
Hi Peter,
Many thanks for your thoughts and taking the time to answer. Yes I have been trying to add richer content on my most popular local pages although it can be quite difficult when you have 90 odd locations , so I've done the top 25-40 depending on the category and I will remove some of the lesser popular locations for now to decrease duplicate/thin content ratio.
I agree , that the citations would be the way forward. I have started doing these as well for at least 20 locations although some don't have a link back to my local page but I believe that google is really looking for the NAP as a way of local verification as opposed to a link.
Good point regarding the .com and co.uk. These mainly go to my home page but I am looking ay my competitors,their ratio is better than mine so I will try to improve this also.
Thanks for the Miriam Ellis Article - I will study this in details. First impressions , it does look very good and has some great pointers.
One again Many thanks
Sarah
-
Hi Sarah
I have seen some odd bounces around of local pages since the late summer, but whether they could be attributed to Hummingbird it's difficult to be sure. With Hummingbird designed to refine search results based on the search intent I think it's possible that Google are looking for 'richer' content for local results and more guarantees from a semantic analysis of pages in a locality that they meet what local searchers are looking for.
Based on that, I think your thoughts on the link ratio between .com and .co.uk would seem to have some basis for concern. However, I don't think it is the ratio so much but rather the genuine value or lack of it of a link in a local search result.
Google will be looking at citations for the service your business provides in each locality and it would seem reasonable therefore that they will discount links coming from .com sites and therefore possibly non-UK locations. They may even treat those links negatively, but on that I am speculating. A link from a non-UK site for a local search result does seem to have little relevance semantically so if your pages are relying heavily on non-UK citations then that is likely to affect the performance of your pages in local search.
Miriam Ellis has a great deal of knowledge on local search ranking factors. I recommend reading her excellent, "Top 20 Local Search Ranking Factors: An Illustrated Guide".
I hope that helps,
Peter
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Rankings appear mixed up causing huge drop in organic
Hi, Our top page appears to have dropped out of the index. The core keyword "business ideas" is still showing us at the top but it's a different post and it's lost all the long-tail. Whats even stranger is that it's not even directly relevant to the topic of business ideas. Looks like something fishy happened here – perhaps due to the recent algo updates. We've always seen a significant increase in organic when anything Panda related updates (c.20%+ growth every time) yet this has compeltely killed us. We spent a long time building this post up, eventually outranking Entrepreneur.com. It's been #1 for Google.co.uk for months. Any help would be MASSIVELY appreciated! ikvJVrq
Intermediate & Advanced SEO | | entrepreneurhandbook0 -
Why is Google ranking irrelevant / not preferred pages for keywords?
Over the past few months we have been chipping away at duplicate content issues. We know this is our biggest issue and is working against us. However, it is due to this client also owning the competitor site. Therefore, product merchandise and top level categories are highly similar, including a shared server. Our rank is suffering major for this, which we understand. However, as we make changes, and I track and perform test searches, the pages that Google ranks for keywords never seems to match or make sense, at all. For example, I search for "solid scrub tops" and it ranks the "print scrub tops" category. Or the "Men Clearance" page is ranking for keyword "Women Scrub Pants". Or, I will search for a specific brand, and it ranks a completely different brand. Has anyone else seen this behavior with duplicate content issues? Or is it an issue with some other penalty? At this point, our only option is to test something and see what impact it has, but it is difficult to do when keywords do not align with content.
Intermediate & Advanced SEO | | lunavista-comm0 -
Duplicate content on .com .au and .de/europe/en. Would it be wise to move to .com?
This is the scenario: A webstore has evolved into 7 sites in 3 shops: example.com/northamerica example.de/europe example.de/europe/en example.de/europe/fr example.de/europe/es example.de/europe /it example.com.au .com/northamerica .de/europe/en and .com.au all have mostly the same content on them (all 3 are in english). What would be the best way to avoid duplicate content? An answer would be very much appreciated!
Intermediate & Advanced SEO | | SEO-Bas0 -
TLA / Text Link Ads
Hi folks, Curious to hear what people know about the TLA situation since reports surfaced that they'd been de-indexed. It looks like it's all been quiet since those early reports. Not many people admit to using TLA so perhaps you've heard something on the grapevine... nudge nudge wink wink.
Intermediate & Advanced SEO | | MattBarker0 -
Urgent Site Migration Help: 301 redirect from legacy to new if legacy pages are NOT indexed but have links and domain/page authority of 50+?
Sorry for the long title, but that's the whole question. Notes: New site is on same domain but URLs will change because URL structure was horrible Old site has awful SEO. Like real bad. Canonical tags point to dev. subdomain (which is still accessible and has robots.txt, so the end result is old site IS NOT INDEXED by Google) Old site has links and domain/page authority north of 50. I suspect some shady links but there have to be good links as well My guess is that since that are likely incoming links that are legitimate, I should still attempt to use 301s to the versions of the pages on the new site (note: the content on the new site will be different, but in general it'll be about the same thing as the old page, just much improved and more relevant). So yeah, I guess that's it. Even thought the old site's pages are not indexed, if the new site is set up properly, the 301s won't pass along the 'non-indexed' status, correct? Thanks in advance for any quick answers!
Intermediate & Advanced SEO | | JDMcNamara0 -
Rankings dropped off a cliff. Webmaster tools message: No manual spam actions found. Now what?
A week ago my rankings for http://www.top-10-dating-reviews.com (some adult content) dropped and I'm now getting now impressions. I submitted a reconsideration request as I was sure I hadn't violated any rules and today the reply was that no manual spam actions were found. Te email goes onto say there are a variety of other things that could affect rankings such as site architecture, not being able to crawl and algo changes. As far as I'm aware all these issues are fine. I'm not aware of any algo updates last weekend. my question is what can I do now? I need to get my rankings back but there's nothing wrong with my site or practices.
Intermediate & Advanced SEO | | SamCUK0 -
Dropping dramatically in keyword rankings
One of my clients has always ranked well for this keyword (janitorial services, nh). Then within a week, they dropped out of the top fifty in Google and now in other major search engines as well. My first thought of why the drop in rankings is due to duplicate listings within online directories. The previous marketing person on staff was listing the company more than once in these directories, and it wasn't discovered until later in the link building process. Sometimes the company was listed with "janitorial services" as part of the company name, and then listed again with "carpet cleaning" as part of the company name... sometimes with duplicate address, or using the po box instead - as if two companies. The odd thing in all this is that while they dropped in ranking for this keyword, they still come in usually 1st in Google Places for this keyword with 12 excellent reviews. And yet when I check their Google Places account, it says that it needs to be reverified, again, it doesn't meet the terms. (company is a family owned business, for over 30 years, they have a lot of potential). So all this duplication needs to be fixed, but how serious are duplicate listings on places like Manta, YellowPages, SuperPages, also Yahoo Business Local and Bing Business Directory? And now that "forensics" seems to be my task, any suggestions on how to start? Any processes I should go through with Google WebMaster? _Cindy And, too, if I could add, the site ranks very poorly for this keyword and while I have provided recommendations, and they understand the onsite issue, they have yet to go forward with implementation, making this a little more difficult issue.
Intermediate & Advanced SEO | | CeCeBar0 -
/%category%/%postname%/ Permalink structure
Mostly everyone seems to agree that /%category%/%postname%/ is the best blog structure. I'm thinking of changing my structure to that because now it's structured by date which is bad. But almost all of my posts are assigned to more than one category. Won't this create duplicate pages?
Intermediate & Advanced SEO | | UnderRugSwept0