Whay are low-quality exact match domains still ranking well for our biggest term?
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There are a number of low-quality “exact-match” domains that are ranking well for the term “locum tenens”. I don’t want to specifically mention any sites, but there are some with poor content and very few quality backlinks that are on page one. The only reason I can see for them ranking so well is the fact that “locum” and/or “tenens” are in the URL.
It’s very frustrating because we have worked hard to do all the right things (regular blogging, high-quality content, quality backlinks, etc.) to build our domain authority and page authority so they are better than these sites, yet they still out-rank us. Our site is www.bartonassociates.com.
Could it have something to do with the term “locum tenens”, which is a latin phrase? Is it possible that because it is a latin term that it somehow slipped through the cracks and avoided the update that was supposed to eliminate this?
If so, what can we do to get some justice?
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Report the results to Google, not that they will actually care, but if you open a thread in the Webmaster Help Forums, someone from Google may see the thread and tell you what's going on.
Anyway, that's completely normal and I see that in every possible niche. Bad sites being ranked above good ones, they are just "awaiting" a drop, it will come, the question is when...
Try to get in touch with someone at google, tweet Cutts, open a thread in WHF, write about it, get the word out. If you really deserve a better spot then all that may get Google's attention.
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