AdWords Different Budgets on Different Days

[UnderRugSwept]

I have a single campaign and this is what I want.

Mon, Tues, Thurs, Fri to have a budget of $270 per day
Wed to have a budget of $324 per day
Sat, Sun to have a budget of $432 per day

Currently, the only way I can see to do this is to have three separate campaigns, which is very disagreeable. Please tell me there's something I'm overlooking.

Thanks

[UnderRugSwept]

Wow, that was ridiculous! Thanks.

[Highland]

You can adjust campaign budgets by day. it's just not obvious where.

1. All online campaigns
2. Campaign tab
3. Automate button (to the right of the create Campaign button). Be sure to check only those campaigns you want to automate
4. Change Daily Budget When...
5. The real trick here is Frequency. To change your budget on a given day, you need use Weekly and then you can specify by day.

Remember to do the math. This method increases or decreases budgets, it does not have an option to directly say "On Monday i want to spend $x and Tuesday spend $y", you have to have it adjust the budget based on the budget WHEN IT HAPPENS. So on Tuesday your budget is $270. On Wed you will increase your budget by $54 and then you'll want another rule to remove that $54 on Thu.

If you elect to do percentages you can't just say "raise by 20% then lower by 20%" or you'll start creeping your budget. To make a 20% boost work you have to increase the amount you decrease by. For instance, we used to drop our Thu spend by 36%. That meant the boost had to be 56.25% (small rounding error but acceptable) on Fri to go back to where it was.