Best Length for Google Listing Description?
-
Kindly let me know what is the best length to write description for Google local business listing.
-
Hi Alexander,
There isn't a best length to write, but I personally would never make this too long. Remember that this is a small sales page (of a kind), and you are wanting to sell your services. You are much better off with something that quickly describes what you are offering. I think the maximum number of characters you can use is about 4,500, but this would make for an overly lengthy read.
There is a lot of personal opinion comes into this question, but for me, I would stick at about 600 characters. Others might choose more - others less.
-Andy
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Best Practices for Businesses Considering Going Fully Remote
How do we stay relevant in local search rankings without a physical office? What are some best practices to employ before the office is closed? What are other things we have to consider?
Local Listings | | Parker8180 -
How to verify Google My Business (GMB) account in Dubai, United Arab Emirates (UAE)
Hi folks, I know the majority of you are based in the US, so won't be experiencing the same problem as me. I have set up a Google My Business account for a company here in Dubai, United Arab Emirates. The only problem is that I can't verify it using the normal methods like a postcard being sent out as the UAE doesn't have a postal service, so there are no postcodes to target an address. Basically I go through the process of creating a GMB account, setting the address details and map marker, then try to verify the account by postcard (this is the only way). I wait 14+ days but still no postcard arrives for obvious reasons - no postal address! So - my question is, how do we get round this problem? I know it can be done as there are plenty of businesses out there in Dubai that are verified on Google maps and GMB. Any advice or input would be greatly appreciated. Thanks
Local Listings | | SeoSheikh0 -
I have 2 locations and 6+ Google Business pages... How can I combine the duplicates without losing maps rankings?
I have 2 locations and 6+ different Google Business pages due to a company merger and automatic page creation. Some of the GMB even pages rank in maps above the ones we use for certain terms and most bring traffic to my site, but I know the dupes are hurting our maps rankings. Is there a way I can consolidate these pages by combining them? Or am I better off just biting the bullet and deleting the pages I don't want to use?
Local Listings | | formandfunctionagency0 -
Has Google Local search algorithm changed in the last 6 months?
My organic search results have increased, but I noticed that my Google local search results have dropped drastically. I haven't changed anything on the local side. I consistently get reviews. In my industry, I have more reviews (all 5 star) than anyone else. It actually shows weird results, like competitors that have no reviews and don't even have all of their information filled out. It is even showing competitors that are out of business. I have a lot of citations with the same NAP. I use Moz local for this purpose as well. So, I am wondering if the algorithm has changed and if I need to update my profile to match it. Thank you in advance!
Local Listings | | CalicoKitty20000 -
Does Google Analytics automatically desseminate Maps/Places traffic from Organic traffic? Do webmasters still have to apply UTM parameter tracking to URLS in their GMB profile listings?
It was recommended a few years to apply UTM parameters to local URLs to get more accurate referral/source tracking in Google Analytics. Here is an old Moz post about this process https://moz.com/blog/tracking-traffic-from-google-places-in-google-analytics However does GA automatically separate this traffic out nowadays? Is there a method to identify the traffic coming from Maps/Places without UTM parameters? Is UTM tagging still necessary if we want to see these traffic reports?
Local Listings | | RosemaryB0 -
Don't Let Your Google My Business Dashboard Become Inactive
Google's Jade Wang has offered some important clarification on the scenario of set-and-forget Google My Business dashboards - Google could determine that they are inactive and un-verify the listings they contain. She writes, "In some cases, we may contact Google My Business users via email to confirm that they are still actively managing a business page. If a user is unresponsive to our attempts to contact him or her and has not logged into Google My Business for a significant length of time, then we may unverify pages in the account. We're doing this in order to continue to provide users with the best experience when they’re looking for local businesses like yours. If you find that a page in your account has been incorrectly unverified, please contact support to get assistance restoring verification. It's a good idea to keep an eye on the inbox associated with your Google My Business (Locations) account. It's also a good idea to regularly log into Google My Business (Locations) to confirm that your business information is current and accurate." Mike Blumenthal initially posted that it was necessary to perform a null edit (a tactic in which you view the edit screen of your Google+ Local listing and hit 'save' without making any changes), but Mike has since updated his post to clarify that a null edit isn't actually necessary. According to what Mike learned, you can simply log into the dashboard once every few months, or if you have to make real edits or you post on your page, that should provide an adequate signal to Google that the dashboard is still being actively managed. In the past, an agency with a limited contract with a local business could create the company's Google+ Local page and step away from it. Of course, it's the ideal that your clients are actively posting to their Google My Business page, if it's the right social strategy for them, but many clients don't do this. And so, they'll likely be getting an email from Google one of these days asking if they are still active. If that's the case, you may be hearing from past clients asking if the email is real and what they should do. Fortunately, they should be able to make the the quick visit to the dashboard without help. But for agencies with large numbers of long-term clients, this business of keeping track of how often you've logged into the clients' dashboards could be a bit of a hassle. Just one more task to add to the to-do list. Google has been going through some growing pains recently. With the lock-down of the editing function on Mapmaker and the further removal of Google+ links from more places, many Local SEOs and local business owners are wondering where Google is headed in the local space. To my mind, the fact that they are trying to police active vs. neglected listings is a bit of a sign the Google remains serious about delivering Local quality. And for all of us ... that's a good thing!
Local Listings | | MiriamEllis4 -
Rankings on Google local search
Hi, I have been experiencing different rankings while searching with Google local site such as on: google.com.mt > English interface google.com.mt > native language interface but still searching in English. The search phrase is always in English. Also in both occasions the SERPs would contain English listings. There would be no Local/Map listings that affect results order. What is the solution to increase visibility on both English interface and native language interface? Thanks! Conrad
Local Listings | | conalt0 -
Completely lost Google Local rankings for main keywords
Hi there, Our website, petmedicalcenter.com, used to rank very well in Google in the local section - usually within the top 3 spots for 8 or so keywords. Then last fall our rankings started to diminish. We would rank really well for a few days and then would be no where to be found in the local section - this cycle kept going for a few months. Now, within the last few weeks our website is nowhere to be found in local for our usual keywords. After a few years of success with SEO, I know the landscape is really starting to change. My problem is that I don't even know where to start to try and get us back on to the top spots. I know this question is rather broad, but I am really at a loss here. Any help is greatly appreciated!! http://www.petmedicalcenter.com Main Keywords: veterinarian las vegas, vets in las vegas, veterinarians las vegas, las vegas veterinarians, vet las vegas Thank you for your help! Brant
Local Listings | | BCB11210