Why Google shows site's in serp coming with wikipedia link as of its brand name?

[Futura]

Hi Mozzers & Moz Team,

Let's know how actually this happens to come in Google SERPs with wikipedia link as of its brand name?
It is great to show, but i really want how this comes with brand associated link of wikipedia.

Some sources also come wtih DMOZ if ones don't find in wikipedia.

Please find the snapshot, where i borderd in red color , may show you clear in it.

Waiting the responses.

ujknjVr.jpg

[Futura]

Thanks Spencer & Kevin for valuable input,

But why it doesn't show this same with the website has its own wikipedia page link.

[KevinBudzynski]

I think it's automatic. I know Google uses wikipedia as a data source and just probably connects the dots.  Some additional information. Is that what you were asking?

[spencerhjustice]

It looks an extension of the knowledge graph, which is why if you google any of those company's names you'll see a box on the side with more information about them. Essentially google is taking information from sources that it believe to be reliable and bringing it into the SERP because it believes it to be relevant. This is why you'll mostly see this on larger companies and will usually be from wikipedia or DMOZ because google knows those sources are reliable.

You can learn more about the knowledge graph here: http://www.google.com/insidesearch/features/search/knowledge.html