How to Access Keywords in Old Adword Account

[Manifestation]

Where can the keywords that go with a specific ad be found in Google adwords?

Right now the only keywords we can find are all the collective keywords  used across the 10 ads in the campaign.

We need to which individual keywords are associated with each ad.

Is that information available, and if so, where?

Appreciate your input.

David

[JasmineA]

I'm not entirely clear on the issue you're having.

It sounds like all 10 of your ads and all of your keywords are in the same adgroup. Is that correct?

Ideally, you should have your keywords and ads separated into multiple adgroups based on keyword intent & similarity. For instance, if I am selling red shoes I would separate out the adgroups like such:

AdGroup 1
"red shoes"
"red shoe"
"shoes that are red"

The adcopy that would go here would be "Red Shoes" in the headline and "www.mydomain.com/Red-Shoes" in the display URL.

AdGroup 2
"womens red shoes"
"womens red shoe"
"red shoes for women"

and the adcopy that would go here would be focused around "Womens Red Shoes"

If you wanted to track one keyword to one ad, you should only have 1 ad in an adgroup and 1 exact match keyword. You can also track this information in GA sometimes with the appropriate columns, but the adcopy needs to remain distinctive in the headline.

[benjaminmarcinc]

Hey,

In adwords there is a sections for ads, then ad groups. Do you have different campaigns set up?