Then why my site is not ranking
-
My website's DA and PAs are good compare with my competitors. Then why my site is not ranking.
-
Hi Jane, thanks for stopping by and giving your inputs. You are right, no SEO tool is a one shop stop for carrying out an SEO audit. We use a myriad of tools to analyze the link profile, on-page elements with lot of manual scrutiny, Google penalty checks from GA and GWMT account perspective. The major tools that we use include but not limited to, Moz, MajesticSEO, ahrefs, SEMrush, Brightedge and Maven. Though there are many areas and features that these tools superimpose on each other, a consolidated audit data from these tools gives us a holistic picture of the issue at hand with lot of manual checks that go in to the process.
Recently, we saw a situation where page loading time was an issue with all the other stuff being superior to the competition. We use a set of tools we use for page loading performance test looking at Site speed data from GA. Sometimes, the historical indexing data can also have an impact on present ranking especially when the same website operated in a different niche (or even probably operated in an illegal niche) and now serving different content with no change in ownership (Whois data). In cases this these, we look at way back machine data and try to analyze things.The list of audit checkpoints goes on and on... :))
We try to leave no stone unturned when it comes to doing an SEO audit and as you know SEO forensics is a very time consuming tiresome process especially when we have a client with better SEO parameters over the competition and crying foul about Google.
Its a daily battle and the best thing about SEO is, we love it and Google is both our strength and weakness ; ))
Best regards,
Devanur Rafi
-
Hi Devanur,
Just one more thing to add (and I am definitely not trying to insinuate anything here!) but one thing to keep in mind with third-party tools like Moz, etc. is that they have access to all the publicly available data about your site and your competitors' sites, such as how many links they have and from where, but they do not have access to Google's filters or "spam" / quality measures. As such, Google may be devaluing some links that other services are discounting. Moz and other providers work very hard to ensure that they count / discount links in the same way as Google probably does. And for the most part, they get this right. However, when all of your metrics across different tools show that you should be ranking better, and you are not, it is a good idea to manually analyse your links and content in comparison to your competitors' and see if you can spot any issues that are not showing up in automated analyses (e.g., do you have a very high number of links from one particular type of site, whereas your competitors do not, etc.).
-
Hi, just in case, login to your Google analytics account and please visit this URL:
http://www.barracuda-digital.co.uk/panguin-tool/
Give read-only access to the application and check if this website has been hit by any of the Google updates like Panda or Penguin. Look from October 2012 till date. I see an issue between December 2012 to February 2013. Let us know what do you see and we shall take it from there.
By the way, no on-page SEO tool on this planet is comprehensive. A true SEO audit can be done by only a good SEO expert. Of course making use of best tools of the trade like Moz etc.,
Best regards,
Devanur
-
DA and PA are Moz measures of a site, and try to approximate how a search engine might view the site. They're not perfect, and you need to look at a variety of other things, such as:
What type of content do you have? What type of content do they have?
What type of links do you each have?
Can your site be easily crawled?
-
I know I should not come to a conclusion only by moz's DA & PA. Like I mentioned below, both QuickSprout and Woorank are also placing my site on top of my competitors. I am confused.
I appreciate your time and reply.
-
I have checked with Moz's on page grader and it provides "A". What Should I do then.
-
Hi Devanur Rafi,
Thank you for your example and i appreciate your time.
Compare with our competitors, we are doing extremely good in content part. We have been adding content, writing blog posts with infographics, sharing them in social media, creating videos etc..,
Even I did check with Moz's on page grader which gives A. Not only moz, i have compared my site with competitors using tools like Quicksprout and woorank. My site gets good score than competitors.
-
Hi Somanathan,
Suppose:
Website = Car
Content = Engine
DA/PA = Turbocharger/Nitro booster
You need to have content that is unique, highly relevant, targeted, updated and useful to the visitors. With this in place, your website will get the boost from DA/PA and thereby can rank well in the search engines. You should do a thorough keyword research and analysis, come up with highly searched terms for your niche, add pages targeting each of these with highly relevant content targeting the main keyword/phrase. If you can let us know the website in question, we will be able to suggest you better. Good Luck.
Best regards,
Devanur Rafi
-
Are you using the keywords that you are trying to rank for in the search engine? If so then have you keyword optimized your website for the keywords you want to rank for?
-
DA & PA are not a garuntee of rankings, have you looked into other metrics like Content (which can include keywords), social metrics, links in the likes ot Hrefs & Majestic SEO.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does my "spam" site affect my other sites on the same IP?
I have a link directory called Liberty Resource Directory. It's the main site on my dedicated IP, all my other sites are Addon domains on top of it. While exploring the new MOZ spam ranking I saw that LRD (Liberty Resource Directory) has a spam score of 9/17 and that Google penalizes 71% of sites with a similar score. Fair enough, thin content, bunch of follow links (there's over 2,000 links by now), no problem. That site isn't for Google, it's for me. Question, does that site (and linking to my own sites on it) negatively affect my other sites on the same IP? If so, by how much? Does a simple noindex fix that potential issues? Bonus: How does one go about going through hundreds of pages with thousands of links, built with raw, plain text HTML to change things to nofollow? =/
Technical SEO | | eglove0 -
What do you think about my new site?
Hi everyone, I'm looking for a review for my new site www.interlive.it Could you please let me know what do you think about the work that I did for my site. I'll be very happy to receive your suggestions. Regards, Mike
Technical SEO | | salvyy0 -
Cache Not Working on Our Site
We redesigned our site (www.motivators.com) back in April. Ever since then, we can't view the cache. It loads as a blank, white page but the cache text is at the top saying: "This is Google's cache of http://www.motivators.com/. It is a snapshot of the page as it appeared on Jul 22, 2013 15:50:40 GMT. The current page could have changed in the meantime. Learn more. Tip: To quickly find your search term on this page, press Ctrl+F or ⌘-F (Mac) and use the find bar." Has anyone else ever seen this happen? Any ideas as to why it's happening? Could it be hurting us? Advice, tips, suggestions would be very much appreciated!
Technical SEO | | Motivators0 -
Ranking Multi-Language Site
Recently we updated our website to a new version. Our website has a structure in which the English page is our main page with about 50 subpages. All these pages are translated in 5 different languages. The different languages are divided into folders. For example www.ourdomain.com/de containts all german pages. The pages with products would be for example: www.ourdomain.com/products for english and www.ourdomain.com/de/produkte for the german page. On our previous website this used to be simililar. After the website update the SEOMoz crawls are showning duplicated page content/title errors for the pages saying that the pages in other languages have the same content/title as the basis English webpage. Any idea how I can solve these errors?
Technical SEO | | Exp0 -
Third Party Ranking Software
I have used a number of different tools for getting ranking information and have been using Cuterank but it now seems to be report the wrong results. Any suggestions for the best third party ranking software. It would allow me to check google, yahoo and bing ranks, compare month on month and produce branded PDFs. Any ideas? Thanks in advance.
Technical SEO | | highwayfive0 -
Penalities in a brand new site, Sandbox Time or rather a problem of the site?
Hi guys, 4 weeks ago we launched a site www.adsl-test.it. We just make some article marketing and developed a lots of functionalities to test and share the result of the speed tests runned throug the site. We have been for weeks in 9th google serp page then suddendly for a day (the 29 of february) in the second page next day the website home is disappeared even to brand search like adsl-test. The actual situalion is: it looks like we are not banned (site:www.adsl-test.it is still listed) GWT doesn't show any suggestion and everything looks good for it we are quite high on bing.it and yahoo.it (4th place in the first page) for adsl test search Anybody could help us to understand? Another think that I thought is that we create a single ID for each test that we are running and these test are indexed by google Ex: <cite>www.adsl-test.it/speedtest/w08ZMPKl3R or</cite> <cite>www.adsl-test.it/speedtest/P87t7Z7cd9</cite> Actually the content of these urls are quite different (because the speed measured is different) but, being a badge the other contents in the page are pretty the same. Could be a possible reason? I mean google just think we are creating duplicate content also if they are not effectively duplicated content but just the result of a speed test?
Technical SEO | | codicemigrazione0 -
Any good ideas on how to quickly rank a new site for a new product laucnh?
Hi, I'm thinking of examples like the wii u - when it was announced all wii u sites were new. what ways could one get an edge quickly when competing against other sites without a great deal of authority on this 'new' keyword? obvious ones are social bookmarking, what else could easily be used to quickly (<24hrs) at least help a bit in non competitive kws?
Technical SEO | | dmn020 -
301 an old site to a newer site...
Hi First, to be upfront - these are not my websites, I'm asking because they are trying to compete in my niche. Here's the details, then the questions... There is a website that is a few months old with about 200 indexed pages and about 20 links, call this newsite.com There is a website that is a few years old with over 10,000 indexed pages and over 20,000 links, call this oldsite.com newsite.com acquired oldsite.com and set a 301 redirect so every page of oldsite.com is re-directed to the front page of newsite.com newsite.com & oldsite.com are on the same topic, the 301 occurred in the past week. Now, oldsite.com is out of the SERPs and newsite.com is pretty much ranking in the same spot (top 10) for the main term. Here are my questions; 1. The 10,000 pages on oldsite.com had plenty of internal links - they no longer exists, so I imagine when the dust settles - it will be like oldsite.com is a one page site that re-diretcts to newsite.com ... How long will a ranking boost last for? 2. With the re-direct setup to completely forget about the structure and content of oldsite.com, it's clear to me that it was setup to pass the 'Link Juice' from oldsite.com to newsite.com ... Do the major SE's see this as a form of SPAM (manipulating the rankings), or do they see it as a good way to combine two or more websites? 3. Does this work? Is everybody doing it? Should I be doing it? ... or are there better ways for me to combat this type of competition (eg we could make a lot of great content for the money spent buying oldsite.com - but we certainly wouldn't get such an immediate increase to traffic)?
Technical SEO | | RR5000