I am managing an existing ecommerce website and just subscribed to the MOZ tools - what is the best rout to learning how bets leverage all the tools to optimize my site?
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I am managing an existing ecommerce website and just subscribed to the MOZ tools - what is the best rout to learning how bets leverage all the tools to optimize my site?
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Shameless plug, but I did an interview with Rand Fishkin from Moz about SEO relating to ecommerce sites, it was published last week. You might find some tips here, http://www.prestashop.com/blog/en/seo-expert-series-rand-fishkin-of-moz/
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We also have a great Getting Started guide at http://moz.com/help/guides/getting-started that should help!
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At first time, you need to wait some time to get valuable data. When they starts to appear, get some suggestion of keywords, and wait for crawl stats. At this point you will have some to do.
Also, one of the best option it's compare your page with your competence, and check their links with OSE to get an idea for your link building campaign.
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