Search traffic down 30% this month

[Nobody1611698302042]

Our search traffic has been growing at a steady clip for the last year but is down about 30% this month.

As part of a redesign, we've repurposed our home page (blog.getvero.com). Rather than serve as a feed of recent posts, it's now an email signup page. We created a new page (blog.getvero.com/posts/) to display new posts.

I think this is likely the reason for the drop in search traffic but I'm frustrated that it's losing us thousands of visitors per month. A few questions:

1. How long will it take to recover from this?

2. Is there anything we can do to speed up the recovery process?

3. Why are some of our best performing posts seeing less search traffic even though the URL hasn't changed?

Any help is greatly appreciated.

[Nobody1611698302042]

Thanks for the good info.

I don't see any warnings in Webmaster Tools but it does look like about 30 pages we un-indexed right around the time we launched the re-design.

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[PrintPlace.com]

1. How long will it take to recover from this?  This is truly an unknown as it is really hard to say.

2. Is there anything we can do to speed up the recovery process?

Since it is a sign up page there is not a lot of content for google to crawl. So if the bulk of your seo in the past revolved around the content of your blog page it will be hard to give that credit to what is now a sign up page.

3. Why are some of our best performing posts seeing less search traffic even though the URL hasn't changed?

This is due to the overall shift that your domain is going through at the moment. Within a few weeks you should know if this is a long term impact or not. I would check your google webmaster tools section to make sure there are no warnings in there.