UTM Code, URL Shortner, or hardline in tweet
-
We have partners that promote our site via social media. We're looking to leverage twitter to increase SEO rankings. Does it make a difference if we use a link straight to our domain, our domain with UTM codes, or a url shortener?
-
I'd just add one thing. Twitter gets you exposure. If you have created a resource you think might help your audience and you want it to be memorable, you might then want to consider using your domain or a custom, shortened URL.
-
Hi there,
In short, sharing articles on Twitter alone will not help your SEO (it gets complicated as people share, and the links are posted on different sites etc.). Therefore, SEO is not impacted by how you share the link on Twitter - at my organization we use shortened urls with parameters via Hootsuite as they provide a very easy way to do this.
Cheers, Simon
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Twitter account that copies all your tweets
Hello I have this twitter account https://twitter.com/sabiastuque_ about curiosities and there is another twitter account https://twitter.com/sabiasundato_o that copies every single tweet i do at the moment. It is no tweet i made than they do not copy, i think there is something doing it because i think they dont even read them. They just dont copy the tweets that as mentions or link. It seems so like a machine!!! And after all of that they have 1,5 millon followers by copying everything from me and i have 1 millón Should i report that? How are they doing it? Is there any mirror or something?
Social Media | | maestrosonrisas0 -
How to shorten URL adress?
hi,
Social Media | | JonsonSwartz
in my business Facebook page I have my website address. I want to track how many people arriving through this URL address to my site. I want to use URL builder but the final URL is too long and not pretty. I thought about using bitly.com but I need that the address on my page will contain the name of my brand. any ideas hot to shorten the URL address and still be able to track the data? thank you all.0 -
How does Google handle URL shortening, do they pass link juice?
When I'm Social Book marking my websites I use a url shortening service such as bitly.com or onlywire.com. Do these services transfer link juice in the same ways as a direct link would do?
Social Media | | iansellman0 -
Backup tweets and re-post on own URL
Is there any benefit of backing up tweets (with something like tweet backup) and publishings the back ups on your own site from your own database?
Social Media | | JohnW-UK0 -
How to pull data for number of tweets per page?
Where is it possible to find a total number of tweets by URL? So, for example, domain.com/page1.html 2 tweets domain.com/page2.html has 20 tweets, etc.
Social Media | | nicole.healthline0 -
What to tweet and blog about?
A little background: The site I'm working on, www.ixl.com, is a math practice site for pre-K through 8th grade. Our content consists of math skills where we randomly generate math problems, grouped by grades and topics. We have around 300 skills per grade. The question: We don't currently have a twitter feed, Facebook page, or a blog. I'm working on setting these up, or at least a twitter feed and the Facebook page first. I'm wondering, what kinds of things will we tweet about once I get a twitter feed set up? What kinds of things should we be tweeting about? Things like online education articles? And articles about teaching math? Do you guys think that would be compelling enough to get followers and make this productive for us? Another question, how important do you think a blog is, compared to a twitter feed and Facebook page? I was thinking it would be fun to set up a blog, and post math questions from the site 2x or 3x a week, as well as other content that could overlap with the twitter feed.
Social Media | | john4math0 -
Does the value of Twitter/FB shares change depending on the url used?
I have a really hard time wrapping my head around the use rel canonical. I just watched WBF and it brought up a question that I had. I had a situation where some of my pages could be accessed a couple of ways: www.mydomain/question1.php?id=24-keyword-rich-url, or www.mydomain/question1.php?id=24 I used rel canonical to tell the search engines that the keyword rich url was the one to index. Now, we all know that shares on Twitter, FB, etc. can add value to my site's SEO. So, if someone happens to be on the non-keyword-rich url and they click a button to share, do I still get the same seo benefit? Which brings me to a related question...if someone shares your content via a bitly or other shortened domain, is there any difference to the benefit you would get as compared to them sharing the full domain name?
Social Media | | MarieHaynes1 -
Permanent URLs for Twitter?
Hi everyone - The site I am working on is going to start giving users the option to tweet that they completed an action. It reads, for example, "I just took the first step to ( ) with (site): (shortened link) via (Twitter name)" Here's my question: Should I worry about the fact that the shortened URL (we're possibly going to use Twitter's shortener T.Co, but I'm not dedicated to it) changes each time? Should we instead have a permanent short URL for the homepage (where we are going to direct people who click the link in the tweet)? Thanks!
Social Media | | JohnECF0