How does Google handle URL shortening, do they pass link juice?
-
When I'm Social Book marking my websites I use a url shortening service such as bitly.com or onlywire.com. Do these services transfer link juice in the same ways as a direct link would do?
-
Thanks for your help everyone.
-
This is really useful! Thanks for share.
-
Here is a post on the Seo Moz Blog a couple of weeks ago. Provides good information to understand how shortened links work with ranking. http://www.seomoz.org/blog/url-shortener-owl-li-indexed-in-google
-
Bit.ly uses 301 redirects which will pass 90-95% of the link juice to your URL (almost the same as a direct link). If a URL shortener uses 302 redirects then they will not pass any link juice.
-
Most social bookmarking websites are "no follow" so they won't pass on link juice anyway, shorter links also provide a better user experience and click through rate.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
2 tier links campaign
I want to launch a 2 tier campaign, I have been building high-quality backlinks to my site, that means sites relevant to my niche, quality content ( more than 700 words), high domain authority and so on. But making an in deep research I realized the half of my backlinks are almost invisible to Google and the other ones have just a few links and traffic. So I decided to take some actions Build 2 tiers links to my backlinks in order to make them visible Boots their social signals with the same goal in mind ( social shares, likes, comments and so on) So my questions are Does anyone have experience with that? What kind of results did you get in the past? Is this useful? Thanks and regards
Social Media | | Roman-Delcarmen0 -
Google+ currently DOES support hidden addresses?
We noticed yesterday that many of our clients with hidden addresses are now able to get a verified G+ page through the Places dashboard. Anyone else have any insight on this? Are they classified as "Local" pages, or just verified "Business" pages?
Social Media | | AvalancheSearch0 -
Google Autor Profiles in Big Companies
I work for a big company and they want to use the google autor tag. The goal is to get the rich snippets and better rankings in the future from having a trusworthy autor for each topic building up followers basically. The problem is that the company does not want to pay employees to build up their own autor profiles/trust since an employee could leave the company any time and we would have to start from scratch building another autor profile. Now I know that google only wants real people in google plus bla bla ... bla bla ... How do you guys handle this problem? I thought of having our autors sharing one made up autor profile which is owned by the company.
Social Media | | Windex0 -
Google+ & Twitter, what do I post?
Hello, My site is bobweikel.com What do I post on Google+ and Twitter? How often? Can my posts be the same for all 3: facebook, google+, and Twitter
Social Media | | BobGW0 -
Linking Facebook activity and your post
Hi everyone, I'm sure you know how images tend to do better in Facebook. The problem is, if I post an image on Facebook, and link to a blog post in the comment of that image, the activity of that Facebook post wouldn't be pulled into the blog post. That is, the blog would show 1 "like" when the post on Facebook is actually getting 150 "likes". That wouldn't be the case if I posted a link instead of an image. Does anyone know of a work-around? Thanks.
Social Media | | andrep0 -
Will Google maintain its search engine power?
Reading through the SEOmoz threads, and also other forums, I can't help but notice that the majority of material covered is about SEO & SERP, white hat & black hat linking, social media blogs and articles, etc, etc. Everyone trying to scramble to the top of their market via Google. If Google brought out a release saying that hopping down the street naked & having a neighbour googling that you had, for improved SERP ratings, would produce a weird downtown scenario. What I am asking, is this: Does Google have too much power in determining to the world what is correct and what is not as a corporation. And are they and what they have a passing phase, or will they lose their dominance like Microsoft etc through technical change?
Social Media | | ABCPS0 -
Simple google plus question
Hi, My client www.nlpca(dot)com wants to know if we can just place the google plus button on their website or do we have to have a profile and such and share things regularly? Thanks!
Social Media | | BobGW0 -
Does the value of Twitter/FB shares change depending on the url used?
I have a really hard time wrapping my head around the use rel canonical. I just watched WBF and it brought up a question that I had. I had a situation where some of my pages could be accessed a couple of ways: www.mydomain/question1.php?id=24-keyword-rich-url, or www.mydomain/question1.php?id=24 I used rel canonical to tell the search engines that the keyword rich url was the one to index. Now, we all know that shares on Twitter, FB, etc. can add value to my site's SEO. So, if someone happens to be on the non-keyword-rich url and they click a button to share, do I still get the same seo benefit? Which brings me to a related question...if someone shares your content via a bitly or other shortened domain, is there any difference to the benefit you would get as compared to them sharing the full domain name?
Social Media | | MarieHaynes1