Do these items affect Google ranking or Quality Score?
-
Hi community, After my first crawl of a site that I'm working to improve the SEO on, I find that I have about 500 issues regarding missing Alt Text and Title text for images on my site, as well as about 175 issues with regard to duplicate meta description, missing meta descriptions, and too short/too long meta descriptions. My client is not sure it matters to fix these items and only wants to do so if they have an affect on Google ranking or Quality Score. Does anyone know? Thanks!
-
I agree and I disagree. I know in this case it could be considered "low priority" but in all reality, this is the snippet you want showing when someone searches for your keyword, so it really should be optimized with the rest of the meta data, all at one time. Changing bits and pieces isn't the most efficient way to get it done. It is more likely to see a change in rankings when the on page optimization is all completed correctly at one time.
Use the on page grader tool here to double check each page individually. It will give you a list of the things you need to change to best optimize a page for a particular key term.
-
Fix the alt and title tags on the images, and while you're at it rename the images so they are relevant as that was likely not done. As far as meta descriptions, that will not help you rank, but can affect clicktrhough rates in the SERPs. My thoughts are you probably have a lot more cleanup to do and adjusting meta descriptions should be a lower priority task.
-
The HTML data you are referring to is extremely important. This is first level SEO. Your HTML is the first part of on page optimization. That is where you highlight the keyword your page is about. If there are duplicate meta tags and descriptions you will have a really hard time ranking for any key terms in your content.
-
Yes all of those can negatively effect your ranking.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Question about my website ranking
Hi everyone I have sports website. My website DA, DR is good. I have created good quality backlinks. But still my website ranking is not improving. Can you guide me how to improve my website ranking. Thanks in advance!
On-Page Optimization | | fktos.tam.906n0 -
Strange Key Word Results on Google
I'm trying to rank for the keywords "Chicago General Contractor" My landing page is https://3fconstruction.net/chicago-general-contractor/ However, in Google a variant page on my site (How to apply for a General Contractor's license - https://3fconstruction.net/how-to-apply-general-contractors-license-chicago/) that is optimized for "General Contractor License Chicago" is coming up first and the target page does not even seem to appear. I've forced a google crawl of my site and the page still does not appear. I've used the moz on-page grader and results of the target page are good. I'm perplexed and wonder if google is preventing the target page from appearing. Any thought on how to fix this?
On-Page Optimization | | Drew.Friestedt0 -
Why am not ranking on google with 30 of domain authority
Hello my name is Alexander muller and around 2 years ago i have build this website https://muller-designs.com/ i love to use MOZ to analyze other sites, so i know that my page is better than some others but they still aut rank my website can someone give me an explanation for this ? and i also have a couple of other questions it would be great if someone can help me Is on-site optimisation really that important??? How often should I update my blog???
On-Page Optimization | | alexmuller871 -
Sudden disappearance from google organic ranking
I have been ranked in top 5 for all relevant search terms for years. I have been in business for 25 years and am modestly speaking the best in our field. The name of my company is "Alaska Yacht Charters" and suddenly I have disappeared from Google search. Google "alaska yacht charters" and I am nowhere to be found. This all occured within days of my suspending my adwords account which I felt I didn't need because of my great organic ranking. What has happened?Geoff Wilson www.alaskanyachtcharters.com
On-Page Optimization | | akstory0 -
Why does Google pick a low priority page on my site?
Hi Guys. One of my pages ranks quite well for "mid year diaries 14-15" on Google. The problem is it's a really specific product page (A4, Hardback, day-to-a-page diary I think). It would be much better for the user to land on our mid-year diaries category, not really deep into the site. Why is Google prioritizing this product page over our general 'mid year diaries' category? Especially when the category would relate to the search more accurately? I work for TOAD diaries and I think our page rank is 10 for this search. Eagerly awaiting some insight 🙂 Thanks in advance everyone! Isaac.
On-Page Optimization | | isaac6630 -
Removing old URLs from Google
We rebuilt a site about a year ago on a new platform however Google is still indexing URL's from the old site that we have no control over. We had hoped that time would have 'cleaned' these out but they are still being flagged in HTML improvements in GWT. Is there anything we can do to effect these 'external' dropping out of the indexing given that they are still being picked up after a year.
On-Page Optimization | | Switch_Digital0 -
I have seen zero movement in my Google keyword rankings.
I have seen zero movement in my Google keyword rankings, but I have seen movement on the other search engines. I must be doing something wrong. Any tips?
On-Page Optimization | | LindaWolfe0 -
Country Name in Google SERP
I am asking similar type of question that i asked before .I want to display country name in SERP like this. Ask an SEO question |SEOmozQ&A http://seomoz.org/-United States .How to display URL with country name like above.
On-Page Optimization | | Alick3000