'Mini' versions of our website for overseas markets. Does it matter?
-
Hi Guys.
I work for an e-commerce site called TOAD Diaries, we make bespoke diaries and journals. In essence we allow people to design their own diary online, then we make it and send it.
We have already sold some products to poeple in many European countries, (Malta, France, Germany) but we want to have a better online presence for those overseas markets.
So…..
We're want to do an overseas ‘test case’, to see if we can sell more products in Europe.
Out thinking is this: We’ll buy a subdomain for a specific country. Then we’ll then build a ‘mini’ version of our site in the appropriate language. This be a country specific landing page with links to our ‘design your own diary’ pages, basket and checkout. All in the language we’re targeting.
Question: Will having such a small number of pages in the targeted countries language effect out ability to rank well? It will be maybe 10 – 15 pages in size.
Or is it much more to do with on page optimization and quality backlinks? i.e) the site's size has no impact.
What other factors should we consider when trying to rank well in other European countries?
Many thanks in advance.
-
Backlinks are going to matter much, much more than number of pages.
Don't use subdomains; they share almost no domain authority with the parent domain. AND, you aren't as likely to get a country-specific boost as if you used a country-specific TLD, Possibly you're just unclear on the difference: if so, here you go: the subdomains are qualifiers to the left of the domain (e.g. www., blog., etc.) and TLDs are the right side of the domain (e.g. .com, .org, .co.uk, etc.).
E.g. use www.toaddiaries.ca instead of ca.toaddiaries.com.
If the content is really similar across the various countries, i.e. it's just translated, you should use rel=canonical (pointing to the country-specific page) and hreflang alternate (in ALL pages, pointing to all of the other versions of the page). See Maile's talk on this here.
Pay close attention to the distinctions between LANGUAGE and COUNTRY, e.g. spanish versions might exist for dozens of countries, and those differences matter.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is it advisable to show additionally also English ciity names of American cities in website versions of non-western languages such as Chinese, Japanese etc?
To my understanding in many Asian languages city names are transcribed as they sound and this can cause confusion especially in the case of lesser known American city names. So I was planning to put in our international website versions (Chinese, Japanese, Korean etc. ) the English name in brackets after the translated city name in meta title and H1.
International SEO | | lcourse
However when I checked Tripadvisor and Booking.com I noticed that they do not show the English city name anywhere on their Asian language versions. Any thoughts?
Would you recommend to put the English city name in brackets after the translated city name or may it rather hurt our ranking and traffic?0 -
What are the SEO implications of having a website hosted in Singapore (as a subdomain of the global website) when the website is targeting the UK audience?
What are the SEO implications of having a website hosted in Singapore (as a subdomain of the global website) when the website is targeting the UK audience? Will it be hard to get it to rank? Will there be problems with search console?
International SEO | | ToniFarrington-Allthingsweb0 -
Hosting your website where you customers are located ?
Is it possible and recommended to host a website in Switzerland ending in.com to rank in the United States ? Or is it better to host it in the country you are targeting ? I know in WMT you can choose the country you want to target but is it as efficient as hosting it on a server located in the country ? Thanks,
International SEO | | seoanalytics0 -
Targeting International Markets on the Web
Hello Moz community, I have a popular news website that we are looking to target multiple countries (all English first). So I know (1) a hosting provided (ip address) in that country and (2) a target extension (.co.uk) will help us. Am I missing anything else that can help when targeting international markets? What I'm struggling with is the duplicate content. I can't copy the content over to the extension because of the bad practice of duplicate content. Is it possible to have the same content on both websites and let Google know that it lives at the .com extension? If so, would those websites containing duplicate content still rank? And we would want to target different languages later (for example Spanish). This would be different content because it is in a different language, correct? Thanks for your help Moz community! Cole
International SEO | | ColeLusby0 -
Does Google's algorithm work the same in every country?
I can't help but feel this is a silly question! but does Google algorithm work exactly the same throughout all countries? I run a few sites in the UK and a couple in Spain but can't help but feel that my Spanish sites are harder to rank for. The sites that rank the best are business directories in Spain... whereas here in the UK you'd be lucky to find one on page one..
International SEO | | david.smith.segarra0 -
International websites : hreflang
Hi, i'm looking for good examples with 'href lang' tag (rel="alternate" hreflang="x") Have you examples of websites with this tag? Thanks D.
International SEO | | android_lyon0 -
Best URL structure for Multinational/Multilingual websites
Hi I am wondering what the best URL format to use is when a website targets several countries, in several languages. (without owning the local domains, only a .com, and ideally to use sub-folders rather than sub-domains.) As an example, to target a hotel in Sweden (Google.se) are there any MUST-HAVE indicators in the URL to target the relevant countries? Such as hotelsite.com**/se/**hotel-name. Would this represent the language? Or is it the location of the product? To clarify a bit, I would like to target around 10 countries, with the product pages each having 2 languages (the local language + english). I'm considering using the following format: hotelsite.com/en/hotel-name (for english) and hotelsite.com/se/hotel-name (for swedish content of that same product) and then using rel=”alternate” hreflang=”se-SV” markup to target the /se/ page for Sweden (Google.se) and rel=”alternate” hreflang=”en” for UK? And to also geotarget those in Webmaster tools using those /se/ folders etc. Would this be sufficient? Or does there need to be an indicator of both the location, AND the language in the URLs? I mean would the URL's need to be hotelsite.com/se/hotel-name/se-SV (for swedish) or can it just be hotelsite.com/se/hotel-name? Any thoughts on best practice would be greatly appreciated.
International SEO | | pikka0 -
Mini Google Search box within organic sitelinks
I'm trying to find solid information on Google's criteria on showing a "mini Google search box" within sitelinks? Example: if you type-in "wikipedia" on Google.com, a mini search box appears within the site links. This is for organic listing not paid listing. The Google Support page on Sitelinks does not state any info on the mini google search box. http://support.google.com/webmasters/bin/answer.py?hl=en&answer=47334
International SEO | | Mobies0