SEO of Social Media Pages
-
I have noticed something odd about how Google ranks social media pages, and was hoping someone would have a good explanation.
When I search for a particular name in Google, the first two results are Twitter pages of two people who share the same name.
- #1 is an older account with more Tweets, but it has fewer followers, no external backlinks, and the URL is unrelated to the name
- #2 is a newer account, but it has more followers, a few external backlinks, and the name itself is in the URL. It has fewer overall Tweets, but has Tweeted more frequently over the past several months. #2 is also happens to be in the same City as I am.
Given my understanding of Google's ranking factors, I would not have expected #1 to outrank #2. In fact, I would not have expected #1 to even be on the first page.
What could be causing #1 to rank so highly? Does it make sense that the age of the account or the number of Tweets would affect SEO at all? Really, I am just trying to understand what are the main factors that determine the ranking of social media profile pages.
Thanks
-
Thanks.
It was purely a theoretical question, just trying to get a better handle on the relative importance of different ranking factors.
-
Hi Timothy,
Several factors could be coming into play... On the page side, age of the page, performance across the domain, links you're missing, and so on. Since it is older, this makes sense. Imagine it this way: when Google came to Twitter and saw the profile page, it was x% of Titter's total. Now it's decreased against the whole, but it made a presence for itself early on via "more tweets". The new site hasn't as much.
That's just the page side, on the search result side, you could be seeing shuffling results, personalized results, or any combination of factors resulting in what you're getting. Is the difference between 1 and 2 mission critical or more just a personal curiosity?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
SEO Title Length
Hi Everyone. I have a few pages being flagged with "Title Too Long". However, these are page 2, page 3, page 4, etc of category pages. They obviously have "| Page x of x" at the end of the title. Can these be ignored or is there a more SEO friendly way of handling this issue? Thanks. Michael
Technical SEO | | nomad_blogger0 -
Should we Nofollow Social Links?
I've been asked the question of whether if we should nofollow all of our social links, would this be a wise thing to do? I'm not exactly getting a clear answer from search results and thought you guys would be best to ask 🙂 Thanks in advance.
Technical SEO | | JH_OffLimits0 -
Local SEO - Page Titles
Hi Folks, Complete newbie (well last 12 months) I have recentley added a blog to my site and have been doing quite a bit of quite word researching through google. I have found some good keywords that have up till now escaped me! Heres my question because I trying for local traffic, mainly newcastle durham and sunderlanddo i go with one of the following two options get two very similar keywords in my article and go for both and rely on google to bring up local listings for the end user in my area e.g Small garden design | Garden design from the experts. (keywords bold ) or Garden Design | Newcastle | Sunderland | Durham | so I have geo locations in title either way I will obviously have both keywords and locations in the artcle Help please I dont want to write many hours and find I have missed a trick! Many thank guys n girls!
Technical SEO | | easigrassne0 -
Pageing page and seo meta tag questions
Hi if i am using paging in my website there is lots of product in my website now in paging total paging is 1000 pages now what title tag i need to add for every paging page or is there any good way we can tell search engine all page or same ?
Technical SEO | | constructionhelpline0 -
Home page indexed but not ranking...interior pages with thin content outrank home page??
I have a Joomla site with a home page that I can't get to rank for anything beyond the company name @ Google - the site works fine @ Bing and Yahoo. The interior pages will rank all day long but the home page never shows up in the results. I have checked the page code out in every tool that I know about and have had no luck....by all account it should be good to go...any thoughts/comments/help would be greatly appreciated. The site is http://www.selectivedesigns.com Thanks! Greg
Technical SEO | | DougHosmer0 -
301 redirects and seo..
I bought a domain and it has nice traffic. It only has about 5 main pages in php When i got the site i switched to html because php was overkill. I did the 301 and google deleted the php files and replaced with html version when i check site:domain.com It has been about 7 days. I DID NOT use 301 for each of the 5 pages to go php to html instead is used this code RewriteEngine On
Technical SEO | | samerk
RewriteCond %{HTTP_HOST} ^mydomain.com
RewriteRule (.) http://www.mydomain.com/$1 [R=301,L]
RedirectMatch 301 (.).php$ http://www.mydomain.com$1.html So basically if you load php it will load the html version. dog.php > dog.html Is this OKAY? or should it be done differently.... worried! Thanks !0 -
I know I'm missing pages with my page level 301 re-directs. What can I do?
I am implementing page level re-directs for a large site but I know that I will inevitably miss some pages. Is there an additional safety net root level re-direct that I can use to catch these pages and send them to the homepage?
Technical SEO | | VMLYRDiscoverability0 -
Page rank 2 for home page, 3 for service pages
Hey guys, I have noticed with one of our new sites, the home page is showing page rank two, whereas 2 of the internal service pages are showing as 3. I have checked with both open site explorer and yahoo back links and there are by far more links to the home page. All quality and relevant directory submissions and blog comments. The site is only 4 months old, I wonder if anyone can shed any light on the fact 2 of the lesser linked pages are showing higher PR? Thanks 🙂
Technical SEO | | Nextman0