Site Structure Advice
-
Two years ago we were not doing very well so we employed a consultant from the USA who drilled right down into our site and advised us on many things which would improve our website. We worked with this lady for 18 months. One of the main changes that we made was to change how our url looked. For example instead of the following usrls:
www.change.com/catergory/subcatergory/product.html we changed to:
www.change.com/1234 the 1234 being the product
With all of the advice this lady gave us which included content, keyword research, social media, back links. In the last year we have seen our keywords indexed in Semrush for the UK rise from 200 to 1,000 as of today. Our sales are well up and I am very pleased.
We at the time of employing this lady started another site in a slightly different field but stopped working on it to make sure our main site would get the attention it deserved.
We now have time to work on our new site which has had work done to it. The problem I have is that I asked our web developers to change the structure so that the urls would look the same as our exisiting site www.newsite.com/5678 for products. (it does not have to be a number we could have the name of a product) They have informed me that this is anti SEO which is hard for me to understand as we have done so well with our current site. Can anyone advise as to which is the best route to go down?
Thank you in advance.
-
Hi John
I always try to think about what is best for the user. The URL should ideally descriptive, keyword targeted without being too long.
A great article about URL SEO can be found here at MOZ. worth a read.
Good Luck
-
Ian
Thank you very much for your feedback.
John
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should my images on Pinterest point to the affiliate links or back to my site?
I have a affiliate site that involves handmade boots (i.e. cowboy boots, hinking boots, etc...). I currently put pics of them on my sites with a affiliate link. After I do this, I use the Pinterest browser button in chrome and add them to my Pinterest account. It adds these images to my Pinterest account with the affiliate link. Should I be doing this or should I be adding them to my Pinterest with links to my website?
Social Media | | Thomhee0 -
How to market spiritual, product, and service site on very low budget
Hello, How would you recommend marketing this site? We write all sorts of intelligent articles, healing articles, have a Shaman who sells healing services, are on the forefront of product development in our field, sell products, and will eventually make money through ads as well. We are about to add a few products such as orgonite, see here, t-shirts, and we want to promote the services of this person whose writings are on this page. We're adding a thorough local and distance healing page (soon to come) for that person (Earth Thunder). Our donate page is here. We give away 30% of our products as gifts. Our Facebook page is here. We are barely getting started. How would you recommend doing on-site SEO, marketing, and content for this site? Any other suggestions you have would be very welcome. I'm finding it challenging since we're so unique. Thanks.
Social Media | | BobGW0 -
5 top things an eCommerce Site Can Do To Improve Rankings and Traffic
Hello, We are a niche eCommerce company with a limited budget but time on our hands to make changes and start projects. For our main keyword we rank 10th. It is a small to medium sized niche. Without knowing the details, I'm looking at the top 5 things I can do for Rankings and Traffic considering on-site, off-site, keeping in mind google updates. Also, what's the best or your favorite Ecommerce ranking/traffic articles? Thanks! Bob
Social Media | | BobGW1 -
Do having social sharing icons such as Twitter and Pinterest slow down site speed?
We are debating a redesign of a travel site and wondering whether having social sharing buttons including Pinterest and Facebook above each image would slow down site speed and therefore have a negative impact on our rankings. We are deciding between having the icons above each image or just in the side bar of all pages. Many thanks, Penny
Social Media | | Pday0 -
Pintrest links not showing on Open Site Explorer
Hi, sorry for the 'simple' question, but I have one client who has a Pintrest link which shows up on the Open site Explorer (Page Authority 60, Domain Authority 100) and a second client who also uses Pintrest but their link doesn't show up on Open Site Explorer. I didn't set either of the clients' Pintrest pages up myself, but I can't see why the 2nd client's page isn't showing up in Open site explorer:- http://pinterest.com/unilifestudents/photoshoot-park-house/
Social Media | | bendyman
as it looks to me like it points to the main site http://unilife.co.uk as it should do. What am I misunderstanding here? thanks, Ben0 -
Synnd.com and Related Sites
What is everyone thoughts on Synnd.com and other sites that try to manipulate the "social signals" aspect of SEO. Am I right for thinking that it is waste of time because it is not related to your niche and all the accounts in the network are just spam accounts with lots of spammy looking links that add no value. I just feel time spent getting a retweet about your site from related authority sites would do far more than a ton of crap ones.
Social Media | | deaddogdesign0 -
What are your top 3 social bookmarking and social networking sites for Ecommerce?
I am trying to figure out the best social bookmarking and social networking sites to use for my eCommerce sites. Often in the social bookmarking platforms posting a review or a product is instantly considered spam. I know that having links from these types of sites are important but I don't want to come across as spam. What creative solutions do you use for this challenge?
Social Media | | purch0 -
Advice on Using Feedburner
Hi i have come across this feedburner account and have found it a great way to get our message out there but after spending a few hours trying to work out how to get a feedburner account to do the same as this and failed i would like some advice on simple steps on how to promote our website by using the same methods as this company. http://feeds.feedburner.com/hypnosisnorthampton As you can see they have lots of articles on the same page but i cannot see an option for doing this on feedburner, can anyone please advise me on what i need to do.
Social Media | | ClaireH-1848860