Rank product pages
-
What are the best ways to rank your product pages, We have a few ecommerce sites and we want to increase the position of both our product and catagory pages. I know that gaining more popularity will help to increase the DA but I want my product pages to rank higher.
-
I would add to Rob's suggestions that you need to make sure you have user generated content on these pages. If you do not add reviews to your pages you will have a very difficult time ranking. You will have to make sure that you have something uniquely valuable to offer your customers, something they can't find on any other site, and that is why user generated content is so important on product pages. You can only rewrite a product description so many ways. Chances are, your static content will not provide anything to a customer they can't find elsewhere. With a low DA in a competitive market, UGC is your best friend.
I would also add that it helps to have a video or two on your product pages. Add a video on how the product works or record an in house review of the product. It will really help your rankings and user experience.
-
Hello John,
There are a lot of ways to do this. I will try to be brief and to the point:
- Brand Link Building
Targeting individual products can be time-intensive on e-commerce sites so sometimes it is best to apply link-building procedures to entire brands and sub-link to individual products only when necessary. This won't create the enormous hype for a single product that linking to the individual page would, but it does generally lead to better customer interaction overall.
- Product Content Marketing
If you want to specifically target a single product (or a couple), you might consider content marketing. Create unique content on the product and circulate it around authority sites in your market niche. Create hype for it individually. Get links to the product page specifically. This isn't a particularly efficient way of going about marketing a large e-commerce site, but can be useful if the site is only targeting a couple products.
- On-Site Factors
You have to ensure that your internal linking structure and your keyword matching are done properly - exact matches aren't necessary, you just want to have the correct keywords shown on the relevant pages.
You are already on the right track - increasing DA will naturally lead to more traffic for your websites, your focus should be on producing quality content, building relevant links and ensuring a positive user experience. This will naturally lead to higher conversions and greater revenue.
If you have further questions feel free to ask.
All the best,
Rob
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Script must not be placed outside HTML tag? If not, how Google treats the page?
Hi, We have recently received the "deceptive content" warning from Google about some of our website pages. We couldn't able to find the exact reason behind this. However, we placed some script outside the HTML tag in some pages (Not in the same pages with the above warning). We wonder whether this caused an issue to Google to flag our pages. Please help. Thanks
White Hat / Black Hat SEO | | vtmoz0 -
Link with Anchor to header of the page: Keyword is ranking
I saw something interesting this week. I am doing research and spec-ing out a content page we are creating and one of our competitors "office Depot" on their phone repair page create exact match keywords that lead to an anchor that took you to the header of that pages. They were ranking first for all of those keywords with little to no links Thier strategy is the more local long tail that includes "near me" Have you guys ever seen this
White Hat / Black Hat SEO | | uBreakiFix
this is the URL: https://www.officedepot.com/a/content/customer-service/samedayrepair/ They are ranking for these keywords ( Top 3 nationally ) iphone 6 repair near me iphone 7 repair near me I am assuming that this is both due to their PA and DA authority shifting the authority to itself, but it does not make sense how they are lacking in a lot of SEO low-hanging fruits like H1/H2 keyword saturation, URL, Title Tag within this content page....Anyone up for discussing this?0 -
Doorway v Landing Pages - Whats the difference?
I suppose I have not much further information to add apart from ask apart from what is the difference? Both are highly optimized pages but that's where my knowledge ends!
White Hat / Black Hat SEO | | loudawg0 -
Help needed i have lost huge rankings
help needed guys, i run a website http://www.happyhop.co.za they sell jumping castles, and thats it, i have worked on this site for the last 3 years and its been preforming very well, after the 2.0 penguin update I lost huge rankings was 1 in google for jumping castles now on page 10... I went onto webmaster tools reviewed Manual Actions got this (No manual webspam actions found.) then reviewed my links, ran them through http://www.penguinanalysis.com and my score came back at 125% which is high, but then ran a competitor who is ranking number 1 and they are at 145%... i have now disavowed a few bad links, and have removed alt tags on my blog http://www.happyhop.co.za/News-and-Articles .... the articles I write are not bloggy and are informative. I then sent Google a manual reconsideration request, but havent heard back from them? Still nothing has changed and its been over 3 weeks. Can anyone help me.
White Hat / Black Hat SEO | | nick_pageone0 -
Can I just delete pages to get rid of bad back-links to those pages?
I just picked up a client who had built a large set of landing pages (1000+) and built a huge amount of spammy links to them (too many to even consider manually requesting deletion for from the respective webmasters). We now think that google may also be seeing the 'landing pages' as 'doorway pages' as there are so many of them 1000+ and they are all optimized for specific keywords and generally pretty low quality. Also, the client received an unnatural links found email from google. I'm going to download the links discovered by google around the date of that email and check out if there are any that look specifily bad but I'm sure it will be just one of the several thosand bad links they built. Anyway, they are now wanting to clean up their act and are considering deleting the landing/doorway pages in a hope to a. rank better for the other non landing/doorway pages (Ie category and sub cats) but more to the crux of my question.. b. essentially get rid of all the 1000s of bad links that were built to those landing/doorway pages. - will this work? if we just remove those pages and use 404 or 410 codes will google see any inbound (external) links to those pages as basicly no longer being links to the site? or is the TLD still likely to be penilized for all the bad links coming into no longer existing URLs on it? Also, any thoughts on whether a 404 or 410 would be better is appreciated. Some info on that here: http://support.google.com/webmasters/bin/answer.py?hl=en&answer=64033 I guess another option is the disavow feature with google, but Matt Cutts video here: http://www.youtube.com/watch?v=393nmCYFRtA&feature=em- kind of makes it sound like this should just be used for a few links, not 1000s... Thanks so much!!!!
White Hat / Black Hat SEO | | zingseo0 -
HOW TO: City Targeted Landing Pages For Lead Generation
Hi guys, So one of my clients runs a web development agency in San Diego and for lead generation purposes we are thinking of creating him city targeted landing pages which will all be on different domains ie. lawebdesginstudio / sfwebdesigngurus I plan to register these 20-30 domains for my client and load them all up on a my single linux server I have from godaddy. I noticed however today using google's keyword tool that roughly only 5-10 cities have real traffic worth trying to capture to turn into leads. Therefore I am not sure if its even worth building those extra 20 landing pages since they will receive very little traffic. My only thought is, if I do decide to build all 30 landing pages, then I assume I will have a very strong private network of authority websites that I can use to point to the clients website. I mean I figure I can rank almost all of them page 1 top 5 within 2-3 months. My question is: 1. Do city targeted micro sites for the purpose of lead generation still work? If so are there any threads that have more info on this topic? 2. Do you suggest I interlink all 30 sites together and perhaps point them all to the money site? If so i'm wondering if I should diversify the ip's that I used to register the domains as well as the whois info. Thanks guys, all help is appreciated!
White Hat / Black Hat SEO | | AM2130 -
Link Building: High Ranking Site vs. Relevancy
Hello, When link building, is it acceptable to link with a site that has high authority but has minimal relevancy to our site? For example, if we sell nutritional products and the link exchange would be with a site that relates to free coupons, would that work? Also, if we are publishing articles on other sites, should we also publish them on our own site? Should we add "nofollow" if we publish them in our site?
White Hat / Black Hat SEO | | odegi0 -
For traffic sent by the search engines, how much personalization/customization is allowed on a page if any?
If I want to better target my audience so I would like to be able to address the exact query string coming from the search engine. I'd also like to add relevant sections to the site based in the geo area they live in. Can I customize a small portion of the page to fit my visitors search query and geo area per the IP address? How much can I change a web page to better fit a user and still be within the search engine's guidelines?
White Hat / Black Hat SEO | | Thos0030