Drastic changes in keyword rankings on a daily basis
-
Anybody ever seen keyword rankings for a site change drastically from day to day? I've got a client, a local furniture store, whose local keywords (furniture + city) rank consistently well without much change, but when it comes to broader keyword rankings (like "furniture" or "furniture store") in their zip code, they'll go from ranking at the top of Google one day to not being ranked at all the next (at least according to Raven Tools).
My best guess is that it's just a reflection of personalized results from Google, but such a dramatic change day in and day out makes me wonder.
-
If you would like to comment on this post, please do so at http://moz.com/community/q/drastic-changes-in-keyword-rankings-on-a-daily-basis-2. Thanks!
Christy
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Business has multiple locations, but want to rank for commutable cities, geographies
Hello, The business I am working for has multiple locations, but the service they provide is one that you would commute for. At present, they have 20 or so pages with yucky geographical keyword stuffed content (think "New York computer services" and they are based out of a suburb (maybe 40 miles away). For some ridiculous reason, some of these pages are ranking for exact match search terms? We are in the process of revamping the whole site-taking approx five sites and integrating into one mega site. I want to first, figure out the best strategy for ranking for the region that each is in and serve, without being spammy like the previous SEO. I want to eliminate the spammy pages without losing the rank and link juice. What is the most appropriate and above-board strategy? These are my thoughts. Should I: 1. Keep the pages, but tweak them enough to make the content quality? If I do, should they be geo pages? Should they be "locations served", statistics of the area, etc? 2. Group the pages according to region (one page per region) that are location-oriented and tweaked to still include the terms they were ranking for (without the spammy look and stuffing), along with a map, etc? And then, I have to figure out how to redirect so not to lose the value we have now for some of them. The company deals with treatment for addiction, so in recommending and tips-remember that our audience will commute by car, and eventually (hopefully) by plane. 😉 Thank you so so much for any and all help you can provide! Sorry for such a long description!
Local Website Optimization | | lfrazer1231 -
One of my man pages is not ranking and does not seem to exist.
One of my main pages is not ranking and does not seem to exist. I have gone through every tool on webmaster and yoast. I cannot find an error, but every metric I know of says my page should be on the first page of my target search term. Moz graded it as an A, but It is not ranked on any page. Can someone please help?? my target search is "Jekyll Island Wedding Photographer" my home page shows up on page 2 but this page http://saintsimonsphotography.com/jekyll-island-wedding-photographer/ is my page that does not seem to exist. I have never had this problem with any of my other businesses. Jekyll island is the next island over and I need this term to rank. Thank you for any help.
Local Website Optimization | | krivec80 -
Is it possible to rank for street name searches?
I am working with a real estate agency who serves a very small geographical area in Dallas, TX. Many areas with Dallas addresses have proper names (e.g. Uptown, Highland Park, Lake Highlands, etc.), but the area my client wants to target is nameless, so we had the idea of trying to target searches for particular street names instead (e.g. homes for sale on easy street). I have looked around quite a bit, but have not found a website that takes that approach. Any thoughts on whether it's possible?
Local Website Optimization | | cbizzle0 -
All metrics appear to be better than our local competitors yet we our ranking doesn't resemble it. Help?
Hi, I work for a marquee company and have recently been really trying to optimise our SEO through good content, link building, social media especially google + and so on. Yet a rival (www.camelotmarquees.com) who performs worse than us for the majority of the moz parameters still ranks better than us in both organic search and google places. The clear and obvious factor they beat us on is internal links which is currently over 15,000 which seems ridiculous for the size of their site, compared to our site of about 120. Would this have that match of an effect on the rankings and how on earth have they got so many? Also is there any tips and advice to help us leap frog them as we feel, we're producing regular, useful content and optimised our site the best we can? website: www.oakleafmarquees.co.uk keywords: marquee hire dorset, marquee dorset, dorset marquee hire, wedding marquee hire
Local Website Optimization | | crazymoose780 -
Whats in a domain name in terms of SE ranking.
I'm curious. Whats in a domain name in terms of search engine ranking and keyword searches. Let me provide an example: If I sell umbrellas in New York City and my company name is Rainy Day Umbrellas am I wise to register both rainydayumbrellas.com and newyorkumbrellas.com as a way of targeting my customers and ranking better in a single search phrase for that subject? Second question. If it is a good idea do you just forward that domain to the primary site or have a second mirrored site? Or perhaps just a landing page?
Local Website Optimization | | Bvrettski0 -
Website Rankings - Provincial Movers
Hello Moz Community, We have been working with a company called Provincial Movers to optimize their website. We are focusing our efforts on building external local & relevant citations, however, I can't help but think there is more we can do internally --> www.provincialmoving.com The previous provider created a LOT of articles that are not necessarily relevant to the website like this: http://www.provincialmoving.com/blogs/ Do you guys have any suggestions for cleaning up the website so it performs better on Google? Thanks, Anton
Local Website Optimization | | Web3Marketing870 -
How can I rank my .co.uk using content on my .com?
Hi, We currently have a .com site ranking second for our brand term in the .co.uk SERP. This is mainly because we don't own the exact match brand term which comes from not having a clue what we were doing when we set up the company. Would it be possible to out rank this term considering we the weighing that google puts towards exact matches in the URL? N.B - There are a few updates we could do to the homepage to make the on-page optimisation better and we have not actively done any link building yet which will obviously help. competitor SERP rank 1 - MOZ PA38 DA26 Our Site SERP rank 2 - MOZ PA43 DA32 Thanks Ben
Local Website Optimization | | benjmoz0 -
Google ranking wrong page
I have a client where google is ranking the homepage for a term that I want a specific landing page to rank for. The landing page is filled with great keyword focused content, gets a perfect score on the moz keyword target grader. And the home page is not even about the keyword it is ranking for. Any advice on how to get google to stop ranking the wrong page?
Local Website Optimization | | Atomicx0