Should I change my product infomation (PDF attatchments) into additional webpages with links ?
-
Hello All,
On our eCommerce site some products have additional information which we currently show via a PDF link next to the product.
I am thinking, is it more beneficial from an SEO point of view , If I was to put this additional pdf information to a webpage and have a link going from the product to this .
From what I read, google cannot read contents of pdfs so if I was to have this as webpage via a link , then the product page would get more keywords and strength around it which would help improve it's seo etc.
Just wondered if this is the best way forward or not ?
thanks
Peter
-
Many Thanks Egol,
Some good ideas here which I will look to replicate
thanks
Peter
-
Google does read the content of pdf documents and will even rank them in the SERPs.
When you make a pdf document you can add links to other pages of your site... and if you are clever you can even give it a header or a sidebar that matches the look of your site.
Clever people can also include "add to cart" buttons in pdf documents or ads that click to sales pages on their website.
I have lots of pdf documents that I produced to control how information is printed. I also have the same information on html pages. In those cases the pdf documents are assigned rel=canonical using .htaccess to assign their authority to the html page that contains the content. This eliminates duplicate content concerns and ensures that my html pages are the ones that rank in the SERPs.
-
Ah , I see. Many thanks Linda
Pete
-
Google can and does index PDFs. Here is an article about pros and cons.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
If I use links intag instead of "ahref" tag can Google read links inside div tag?
Hi All, Need a suggestion on it. For buttons, I am using links in tag instead of "ahref". Do you know that can Google read links inside "div" tag? Does it pass rank juice? It will be great if you can provide any reference if possible.
Intermediate & Advanced SEO | | pujan.bikroy0 -
Value of EDU Links?
Greetings: We are considering hiring a firm specializes in developing .EDU links. Is the ROI on EDU links better than non EDU backlinks from reputable domains? Will obtaining EDU links results in greater domain authority and improved ranking for search engine results? Thanks, Alan
Intermediate & Advanced SEO | | Kingalan10 -
WooCommere Canonical links relating to products and subscriptions
Hello, Thanks for taking the time to have a read of this, I'm not quite sure of the best way to address this issue. I have a WooCommerce site with Products and Subscriptions, i.e subscribe to buy the product monthly. Because of the way WooCommerce works these are effectively two different pages, for example: https://formnutrition.com/plant-based-nutrition/form-superblend-plant-based-vegan-protein/ and https://formnutrition.com/plant-based-nutrition/superblend-protein-subscription/ Since the second is just a Subscription of the first (Product) it's basically exactly the same content. I'm not sure if I should make the canonical link of the Subscription point to the Product? I would prefer that customers find the Product first and don't want Google to think this is duplicate content. On the other hand it's not strictly duplicate content as they are two different things? Is there any advice or best practice on how to handle this? Many thanks, Damian
Intermediate & Advanced SEO | | damo_form0 -
How to build links naturally?
Hi, I recently started a website on famous Photoshop images. These are available in the internet, but on different sources, so i gathered them all and made them available in my website. So my content is not unique but it was gathered from different sources and made available in one website. How can i get links naturally? Yes, it is a great content, but how people will know about my site so that they can reblog on their blogs? How can i make the users to reblog my content and get links naturally? Can anyone experienced help me?
Intermediate & Advanced SEO | | hari10 -
Technical Question on Image Links - Part of Addressing High Number of Outbound Links
Hi - I've read through the forum, and have been reading online for hours, and can't quite find an answer to what I'm searching for. Hopefully someone can chime in with some information. 🙂 For some background - I am looking closely at four websites, trying to bring them up to speed with current guidelines, and recoup some lost traffic and revenue. One of the things we are zeroing in on is the high amount of outbound links in general, as well as inter-site linking, and a nearly total lack of rel=nofollow on any links. Our current CMS doesn't allow an editor to add them, and it will require programming changes to modify any past links, which means I'm trying to ask for the right things, once, in order to streamline the process. One thing that is nagging at me is that the way we link to our images could be getting misconstrued by a more sensitive Penguin algorithm. Our article images are all hosted on one separate domain. This was done for website performance reasons. My concern is that we don't just embed the image via , which would make this concern moot. We also have an href tag on each to a 'larger view' of the image that precedes the img src in the code, for example - We are still running the numbers, but as some articles have several images, and we currently have about 85,000 articles on those four sites... well, that's a lot of href links to another domain. I'm suggesting that one of the steps we take is to rel=nofollow the image hrefs. Our image traffic from Google search, or any image search for that matter, is negligible. On one site it represented just .008% of our visits in July. I'm getting a little pushback on that idea as having a separate image server is standard for many websites, so I thought I'd seek additional information and opinions. Thanks!
Intermediate & Advanced SEO | | MediaCF0 -
Should I change Permalinks?
I have a site that is doing well in rankings, and its also been accepted in to Google news. I have around 800 article live on the site. My current permalink structure is - /%year%/%monthnum%/%postname%/ What I am wondering, would it be better to change it to - /%postname%/ The reason I ask is that most of the well ranking sites and sites built by SEO companies all seem to have the /%postname%/ Will I get a benefit from changing this? I know that I could republish content have the /%postname%/ permalinks. Are there any other benefits? If the is a benefit, I'd perefr to change it as soon as possible before the site grows even more Thanks in advance for anyone who can help
Intermediate & Advanced SEO | | JohnPeters0 -
Should I change my product titles from singular to plural to satisfy optimisation?
At present most of our products are listed in the singular form. http://www.towelsrus.co.uk/towels-bath-towels/aztex/turkish-cotton-bath-towel_ct473bd182pd2744.htm However we are optimising for the plural form after carrying out keyword research The question is should I update the product title to reflect this change? This would then change the URL of the page, H1 tag, H2 tag (both auto generated from the product title) My concern here is that these pages will then become "new pages" and will need to index and rank, albeit they don't rank well as they have never been optimised until now. I could put 301 re-directs in place on the old URL's or i could just let the return a 404. What do people think?
Intermediate & Advanced SEO | | Towelsrus0 -
Does Google WMT download links button give me all the links they count
Hi Different people are telling me different things I think if I download "all links" using the button in WMT to excel, I am seeing all the links Google is 'counting' when evaluating my site. is that right?
Intermediate & Advanced SEO | | usedcarexpert0