Domain Authority vs Actual Results?
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Hi.
I know that MOZ's domain authority (DA) is an industry authority when it comes to evaluating the quality of a website.
However, I've encountered something interesting in regards to a specific site: Digital Journal
If you examine in through OSE you'd notice it has amazingly high DA - 83.
But when you look at it through SEMRush you'd see that it is steadily dropping in rankings and accordingly traffic (lost 93% of traffic over the last year) which makes me believe that it got penalized.
Shouldn't it be reflected on MOZ's analysis?
Is it a site I should worry that points to me?
This is an addition...
I encountered also the following site: americanchronicle.com which has the DA of 61 (pretty high) and is actually down for a while nowThanks
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I truly assumed it is based on more than just links.
You do have tools such as SEMRush, Searchmetrics, SimilarWeb that show traffic analysis (which is not accurate but can show trends or directions).
If a site loses 90% of its traffic then obviously its domain authority is far from being intact
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DA is based purely on links pointing to a site and not whether or not that site has a penalty. If moz knew exactly what would trigger a Google penalty (which bad links cause it), they would be a very rich company
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