Do only paid adwords appear in google shopping
-
Does anyone know if we have to have a paid addwords campain for our products to appear in google shopping.
We have a feed set up for google shopping.
We have addwords campaigns running for google.
But our products do not seem to appear in google shopping.
Any advise on how to get them there?
-
I totally agree. The conversion on my campaign is sick! Mainly because we always appear cheaper next to the big box stores, they have to charge sales tax and shipping, we don't. It definitely is worth every penny and every minute of time it takes to manage it.
-
Thumbs up for Monica answer.
I can only add in my experience google shopping campaigns are worth every cent. CPA is yummy.
-
Google shopping doesn't run off of key terms at all. It runs off of the attributes of your products. You have to create a shopping campaign in Google AdWords in order for your products to be displayed. The products are submitted to merchant center, then you add them to a shopping campaign in Adwords. Here is a video with instructions. Make sure that you are starting with high bids and budgets. This is the best way to get a large amount of data in a short amount of time.
You will want to frequently check your search terms by going to the keywords tab, hitting details, and under search terms, select all. The only way to control your campaign is with negative keywords. Adding keywords to the ad groups WILL NOT matter. (I had to learn this the hard way) I set up each of my products in its own ad group in order to better determine CTR, what my CPC should actually be and negative keywords. This was the most effective way for me to do it. Some of my products ended up being grouped together in one ad group because I have over 1000 products in Google Shopping. I tried to minimize it as much as possible.
If you need help with this, just give Google a call. They are super helpful with setting up these campaigns and ad groups.
-
in short - yes, this used to be a free channel until about 18 months ago and drove a lot of traffic however that traffic is still there and more (now its in the SERPs) you just got to pay for it and its quite expensive for certain keywords.
-
Hi,
Here I am providing you few checkpoints either of them could be reason for not showing your products in Google shopping.
(1) google may sometimes take 24-72 hours or so
before a properly processed data-feed can be seen
within the adwords account; the feed must be valid.(2) be certain a product_type attribute is submitted
using plain text and > separated taxonomy data ; e.g.
Toys > Wagons
https://support.google.com/merchants/answer/188494#product_type(3) product-targets are for regular-product-listing-ad-campaigns;
shopping-campaigns use product-groups to create groups of
items to assign bids.
https://support.google.com/adwords/answer/3455481see also
https://support.google.com/merchants/answer/188494#google_product_category
https://support.google.com/merchants/answer/1344057If all of the above things are fine from your end then it is better to contact Adwords support team.
Hope this helps
Thanks
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How Google Search works
I watched this video over the weekend. If you haven't yet, this is a great documentary every SEO client should watch. watch?v=tFq6Q_muwG0
Paid Search Marketing | | WebDaytona0 -
Adwords Expanded Text Ads - How are they working for you?
I think it would be nice to get a consensus from more people. The day expanded text ads came out last week, I immediately jumped on it and created them for all my campaigns. I still left some of the old ads running in each ad group so that I could compare. Looking at the conversion data from the last week, the conversion rates are between 2-7x lower on the expanded text ads, and as a result, the cost per conversion is 2-5x higher as well. Basically, they're performing horribly. The click-through rate is mildly higher, but who cares if they're not converting? I know it's only a week's worth of data, but it seems the difference is enough to be statistically significant. I'm wording what everyone else's experience has been.
Paid Search Marketing | | UnderRugSwept0 -
Adwords inital offer / plan towards a client
This must have beeen asked before, but I have been Googleing all day to find a sample offer made by some premium agency. I am working on my very first Adwords offer and although I certainly have my own ideas what to include, I would love to see an offer that has a great flow and layout. Could somebody please give me a link where I can find something?
Paid Search Marketing | | Valdo22220 -
Google Remarketing Targeting
I've been thinking lately about employing re-marketing in AdWords, and have been doing some research on it. My findings keep pointing to the fact that you can't target only people who visited your site but didn't convert. I keep thinking this cannot be true because it's simply too ludicrous to be. Why else would you want to use re-marketing? Can someone please either confirm or deny this? Thanks
Paid Search Marketing | | UnderRugSwept0 -
Using multiple domains in one Adwords account
Hi, I am currently setting up an Adwords account and wanted to know if you can run multiple websites through one account. We have 2 domains each promoting a different one of our brands and i was wondering the best way to run the account. Regards Ben
Paid Search Marketing | | benjmoz0 -
Adwords account suspended for talking about SEO. Why isn't Moz suspended, too?
First let me say that we don't care that much about Adwords. We were spending about 20 bucks a month and we never optimized it, tinkered with it, or cared that much. Business is booming for us just with organic search and referrals from happy customers. (We're a blog writing service called BlogMutt. Motto: We work like a dog to fill up your blog.) But we just got suspended from Adwords. After multiple inquiries and multiple unhelpful responses, we got a note that said: "Please note that your website contains matter which states your site's SEO increases. Anything which relates to SEO is not allowed as per Google Policies. Please make appropriate changes to your website." Now, we don't say your site's SEO increases with BlogMutt. What we do say is what everyone says, that blogging is a best practice for any modern marketing effort. We certainly are less clear about improving search rankings than, for example, moz.com. Why is it OK for Moz, but not for us? Don't get me wrong. I think Moz should be able to continue advertising. I'm just wondering how we got into the Adwords crosshairs. Any thoughts?
Paid Search Marketing | | scodtt0 -
Why does my google analytics show a massive discrepancy from facebook's reported website clicks?
We're running a Facebook news feed ad that is pointing at our homepage. Facebook says that for yesterday there were 47 website clicks. Google analytics shows 15 total visitors from facebook with 3 of them landing on the homepage. I understand that there is likely going to be some discrepancy with users accidentally clicking and clicking back before the page loads, but this seems a little insane. I tested the ad using a page that pulls the Analytics cookie data using php and it is working properly so I don't understand what's happening. The url isn't tagged with utm parameters, which is going to be fixed. Anyone experience this or have any insight as to what could be this issue? Is this click fraud? Edit: For more clarification I was checking on my completely unfiltered google analytics profile/view.
Paid Search Marketing | | spencerhjustice0 -
How Do You Remove the "Google Site Stats" Tag from a Conversion Page
Our company does not want it up there. Is there a way to remove it without have to change the conversion tracking code? It's quite a pain given our internal processes to overhaul many conversion codes. Is there an easy way to do this so that we can simply remove the tag?
Paid Search Marketing | | CSawatzky0