Do only paid adwords appear in google shopping
-
Does anyone know if we have to have a paid addwords campain for our products to appear in google shopping.
We have a feed set up for google shopping.
We have addwords campaigns running for google.
But our products do not seem to appear in google shopping.
Any advise on how to get them there?
-
I totally agree. The conversion on my campaign is sick! Mainly because we always appear cheaper next to the big box stores, they have to charge sales tax and shipping, we don't. It definitely is worth every penny and every minute of time it takes to manage it.
-
Thumbs up for Monica answer.
I can only add in my experience google shopping campaigns are worth every cent. CPA is yummy.
-
Google shopping doesn't run off of key terms at all. It runs off of the attributes of your products. You have to create a shopping campaign in Google AdWords in order for your products to be displayed. The products are submitted to merchant center, then you add them to a shopping campaign in Adwords. Here is a video with instructions. Make sure that you are starting with high bids and budgets. This is the best way to get a large amount of data in a short amount of time.
You will want to frequently check your search terms by going to the keywords tab, hitting details, and under search terms, select all. The only way to control your campaign is with negative keywords. Adding keywords to the ad groups WILL NOT matter. (I had to learn this the hard way) I set up each of my products in its own ad group in order to better determine CTR, what my CPC should actually be and negative keywords. This was the most effective way for me to do it. Some of my products ended up being grouped together in one ad group because I have over 1000 products in Google Shopping. I tried to minimize it as much as possible.
If you need help with this, just give Google a call. They are super helpful with setting up these campaigns and ad groups.
-
in short - yes, this used to be a free channel until about 18 months ago and drove a lot of traffic however that traffic is still there and more (now its in the SERPs) you just got to pay for it and its quite expensive for certain keywords.
-
Hi,
Here I am providing you few checkpoints either of them could be reason for not showing your products in Google shopping.
(1) google may sometimes take 24-72 hours or so
before a properly processed data-feed can be seen
within the adwords account; the feed must be valid.(2) be certain a product_type attribute is submitted
using plain text and > separated taxonomy data ; e.g.
Toys > Wagons
https://support.google.com/merchants/answer/188494#product_type(3) product-targets are for regular-product-listing-ad-campaigns;
shopping-campaigns use product-groups to create groups of
items to assign bids.
https://support.google.com/adwords/answer/3455481see also
https://support.google.com/merchants/answer/188494#google_product_category
https://support.google.com/merchants/answer/1344057If all of the above things are fine from your end then it is better to contact Adwords support team.
Hope this helps
Thanks
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How Google Search works
I watched this video over the weekend. If you haven't yet, this is a great documentary every SEO client should watch. watch?v=tFq6Q_muwG0
Paid Search Marketing | | WebDaytona0 -
Is it possible to link two sites' Search Console to Adwords?
My company is a healthcare organization that has two brands, one that's our 'system' and is mainly adult health services and the other is pediatric only focused care. Both have separate websites. Our SEM is managed by an outside agency. We're in the process of linking our Google Search Consoles to the Adwords account. Our GSC has both of the sites as separate properties, but the Adwords account has all of the campaigns for both brands under one account. Is it possible to link both of the GSC properties in the Adwords account to be able to get accurate information for the Paid & Organic report in Adwords?
Paid Search Marketing | | Kyleroe950 -
Adwords Express Placement and Explanation
I spoke with the adwords express rep about this, and he was extremely vague and unhelpful. So, I'd appreciate some assistance...even though it's a lot of questions. Whatever insights you can share to any portion of this, i would greatly appreciate. We setup an adwords express account, and we set our budget $50 over what Adwodrds Express says was our competitors average range. However, our ads only show up on the bottom right side of page 2. We are trying to figure out why that is? Are adwords express accounts only placed on the lower tier of PPC by definition? Will they always be on the bottom of a sidebar on the second page? Does it depend on how much we are willing to pay a month? So, if we double what we are willing to pay per month, will the ad move up? Also, it's not clear to me at all, how much we are being charged per click or how we are being billed. How are they determining what each click costs? Happy Friday and thanks in advance, Ruben
Paid Search Marketing | | KempRugeLawGroup0 -
Hire Products on Google Shopping
Has anyone got any experience with advertising products for hire rather than for sale on Google Shopping? Is it allowed? How does it perform?
Paid Search Marketing | | ese0 -
Adwords Search with Display select. Better ROI than just Adwords Search only?
What is your experience running Adwords Search with Display select? Are you getting a better ROI then just running Adwords Search only?
Paid Search Marketing | | marketvantageteam0 -
Is there any reason to add the word "buy" to our Adwords keywords?
Was having a discussion with someone so I am going to write this up as neutral as possible and let you guys decide. We have a large keyword list and they are all setup as phrase. Should we go back and add the word buy in front of all those keywords? Even though they are setup as phrase already. Example: "Widget" (as a phrase) Should we go back and add "Buy Widget" as a keyword?
Paid Search Marketing | | EcommerceSite0 -
Competitors using bots for AdWords ?
I was having a discussion with a SEO manager on a LinkedIn group about page speed (she pretends that page speed is not taken into account by Google for SERPs at all and claims that all of what Matt Cutts says is BS) ; and she explained that she is using bots to click on her client's competitors AdWords and "kill their daily budget" So my question is, if you run/manage AdWords campaigns, have you ever met noticed such a behaviour, past the few usual click fraud rate ? What is your average fraud rate ?
Paid Search Marketing | | iung0 -
Keyword quota exceeded! Need help with Adwords Strategy
Hello, I was playing around with my Adwords and received a nice message from Google saying "Keywood Quota exceed". Basically I have too many keywords. That made me wonder if I could organize my keywords better. I sell tractor parts online. The majority of traffic is from people putting the part number into Google i.e 0J51MP5ON . It therefore made sense to use the manufactures SKU as keywords. The problem is that we have 30,000 keywords and will be moving to 100,000 - which above the Google limit. Each keyword links to the appropriate page on the website i.e. 0J51MP5ON goes to the 0J51MP5ON page. To make things simpler I could cut down on keywords by redirecting all parts starting with 0J5 to a 0J5 landing page for parts being with 0J5. The would be from the same Tractor manufacturer. However, I am worried this will reduce conversation rates. It will make it easier to manage the keywords. Anyone got any better suggestions?
Paid Search Marketing | | DavidLenehan0