AdWords Negative Keywords
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Hello community!
I got a bit stuck with negative keywords management today!
I have updated the negative keyword list and as it can be shared among all my active campaign I put it into the shared library. But when I downloaded the recent changes on Editor I can't get to see the new negatives and I can't check their match types.
Do I have to upload the list on Editor for each campaign?
Thanks
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Hello John,
I was hoping there was a quicker way to do that. Anyway, thanks a lot for you answer!
Cheers
Oscar
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Adwords Editor doesn't download the negative keyword or placements lists from your shared library or allow you to edit these. You have to use the web interface to edit the keywords in the list (including match type), and also to link the list to every campaign you want it to apply to.
If you need to make many bulk edits, you could download the list, delete the original list, and then copy/paste the new list of negative keywords.
To indicate match type when adding the keywords here, you need to put brackets around exact match keywords, for example: [keyword], quotes around phrase match keywords, for example: "keyword", and nothing for broad match keywords, for example: keyword. You can easily wrap those around keywords in Excel using the concatenate command.
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