Product Videos and SEO
-
We sell high end products and we try to educate the consumer as much as possible. Since the attention span is short, we try and break up the features/functions into 5-6 videos. We post everything to Youtube and we have been adding it to our blog as well.
I am currently tasked with rebuilding our blog from the ground up. This means getting rid of all the thin content, updating content, etc. We have many videos up there and Just trying to figure out what the best practice should be. The blog is wordpress based and I have the videos now set up in a category structure.
Should I just add each video as a video custom post type?
Should I have each video posted with a transcript?
Or should I post each video with sub background text of the video?
We have about 120 videos in all and adding more, but making them longer to reduce the amount of videos per product going forward.
Thank you.
-
Thank you for your insight. Rebuilding all the content in the blog has been time consuming. The blog was originally dealt with like a blog and we are moving away from that with structure and content that will be helpful to the consumer and rank. I plan on having a company transcribe all the videos for us at this point.
Once again, thank you for the help.
-
Hey Sean,
I'd suggest you to go with option 2 and 3 i.e. add videos with a transcript and the the summary of that video. I believe by adding the content, you can target your pages with the specific and long-tail queries. Similar like Rand does on his White Board Friday series.
Though it will take sometime but the results will be great. After posting, promote them on all your channels and start attracting new backilnks. I'm damn sure this strategy will gonna work out really well.
Hope this helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Do putting all keywords in a sentence affect seo?
Hi for example i wrote some content for my front page and putting all key words in one paragraph for example phone case, phone x, phone life, phone battery, phone charger. does it affect my seo by putting all these keywords in one sentence?
Image & Video Optimization | | andzon1 -
Confusion About Local SEO
Hi, I hope someone might be able to help me out with this. I am somewhat confused. Basically I have a site that has 2 operating bases in 2 neighboring counties. Say Hampshire and West Sussex. Now I understand the need for schema markup. However, where exactly to put this markup I cant see a definitive answer. even on the official googleblog they seem to shy away from answering this. For the moment I have placed it on the contact us page and obviously there are 2 sets of schema markups for the 2 addresses. Now, the bit I am confused about is that I was reading the Koozai Local SEO white paper and they mention to have the addresses in the footer. This is fine and I can do that, especially as there are a lot of sub pages on the site for different products which we would like to try and rank for. Now, this is the bit I am slightly confused on, should the addresses in the footer be the schema markups? I suspect not but I would like to be sure. Many Thanks
Image & Video Optimization | | kirstyseo0 -
How To Do SEO For Google Local Listing?
Hi, I have been reading around but i still don't understand how we can rank better for local search listing from Google place. I have tried: Adding keywords to descriptions
Image & Video Optimization | | chanel27
Adding the max of 10 photos And also get my customers to comment on my Google place listing leaving testimonials. Is there any tips? 🙂0 -
Video hosting - SEO
Hi, We host all of our videos on You Tube and use embedded links to display on our site. When people search keywords related to our videos they are linking back to You Tube through SERPs. Is there a way link SERPs to websites instead of You Tube? Any advice would be appreciated. Sean
Image & Video Optimization | | DonaldRussell0 -
Video sitemap
hello, what is the best and easiest way to creat and submit a video site map. I have abot 20 videos in production and would like to optimize them Thank you, much appreciated MOzzers! Go Mossers!
Image & Video Optimization | | vijayvasu0 -
Does Local SEO affect international ranking ability?
I'm 90% sure that local SEO doesn't have an affect on international rankings (it doesn't logically make sense that it would) but I wondered if someone could verify that assertion for me, either from experience or by pointing me in the direction of a resource/article that states it. Have searched high and low but can't find anything thanks j
Image & Video Optimization | | jamesjackson0 -
Are there any negative side affects to posting the same video to both YouTube & Vimeo
I had heard that Google frowns upon duplicate content so if I were to post the same videos to both YouTube, Vimeo and others, could that have some kind of negative impact, such as the video showing up lower in the SERPs?
Image & Video Optimization | | kgpaul0 -
Are there SEO benefits to Flickr?
Recently I keep hearing "Flickr" and "SEO" pop up together. For example, this mashable article said it was good for seo. I don't understand since it's a no follow. Are there seo benefits to using Flickr. Thanks for your help!
Image & Video Optimization | | DevonIntl0