Best Practices for Image Optimisation
-
Hi Guys,
I would love some recommendations from you all. A potential client of mine is currently hosting all their website image galleries (of which there are many) on a flickr account and realise that they could gain more leverage in Google images (currently none of their images cover off any of the basics for optimisation eg filename, alt text etc), I did say that these basics would at least need to be covered off and that Image hosting is supposedly an important factor especially when it comes to driving traffic from Google Image Search. (potentially images hosted on the same domain as the text are given more value than the images hosted at another domain like websites such as Flickr).
The client has now come back saying they have done some 'reading' and that this suggests a sub-domain could be the way to go, e.g. images.mydomain.com - would love feedback on this before I go back to them as it would be a huge undertaking for them.
Cheers
-
Martijn is correct. I would recommend a subdomain as the last resort. It sounds like the pics have great SEO value. I would also recommend your client watch this WBF. It covers many aspects including touching on video.
-
Hi
A sub domain could be doable obviously but why not put them via a CDN on the main domain to make sure that the credits for all of these images will go through the root domain and that it won't get them in trouble via a CDN for speed issues.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Change E-commerce Plataform... redirect urls... and images?
we are changing the e-commerce store and usually we do the redirection of all pages URLs... We usually don´t redirect css, js and images files .... Shouldn´t we redirect images as well?
Technical SEO | | SeoMartin10 -
Best strategy to handle over 100,000 404 errors.
I recently been given a site that has over one-hundred thousand 404 error codes listed in Google Webmasters. It is really odd because according to Google Webmasters, the pages that are linking to these 404 pages are also pages that no longer exist (they are 404 pages themselves). These errors were a result of site migration that had occurred. Appreciate any input on how one might go about auditing and repairing large amounts of 404 errors. Thank you.
Technical SEO | | SEO_Promenade0 -
Internal links best practices
In looking at the inbound links to a client’s Home page, I see that the link from each page of the website back to the Home page is an image, and the ALT text is “Home.” I have a few questions about this, and would appreciate help understanding best practices: --Does it matter that the link back to the Home page is an image (presumably the client’s logo)? -- If we keep the image link, wouldn’t it be better to use “client’s company name” as ALT text rather than “Home”? --Should I recommend using an HTML link back to the Home page, and using the company name as anchor text? (I don't think it's relevant, but the site is built in Drupal.) Thanks!
Technical SEO | | jrae0 -
Best Place to Redirect 301 to?
Hey Everyone! I have an old site with hundreds of blog posts that are very spammy (duplicate content, keyword stuffed, and just plain bad content). I am going to redirect them and delete them from WordPress but I'm wondering where is the best place to redirect them to? Home page, other posts, other pages...? Any thoughts would be appreciated! Thanks!
Technical SEO | | adamxj21 -
Duplicate Content - What's the best bad idea?
Hi all, I have 1000s of products where the product description is very technical and extremely hard to rewrite or create an unique one. I'll probably will have to use the contend provided by the brands, which can already be found in dozens of other sites. My options are: Use the Google on/off tags "don't index
Technical SEO | | Carlos-R
" Put the content in an image Are there any other options? We'd always write our own unique copy to go with the technical bit. Cheers0 -
Auto-loading content via AJAX - best practices
We have an ecommerce website and I'm looking at replacing the pagination on our category pages with functionality that auto-loads the products as the user scrolls. There are a number of big websites that do this - MyFonts and Kickstarter are two that spring to mind. Obviously if we are loading the content in via AJAX then search engine spiders aren't going to be able to crawl our categories in the same way they can now. I'm wondering what the best way to get around this is. Some ideas that spring to mind are: detect the user agent and if the visitor is a spider, show them the old-style pagination instead of the AJAX version make sure we submit an updated Google sitemap every day (I'm not sure if this a reasonable substitute for Google being able to properly crawl our site) Are there any best practices surrounding this approach to pagination? Surely the bigger sites that do this must have had to deal with these issues? Any advice would be much appreciated!
Technical SEO | | paul.younghusband0 -
Same image file with different alt text?
I have an image that represents 'widgets'. The image works for more than one kind of widget. I have two pages, one optimized for 'blue widgets' and one optimized for 'red widgets'. I would like to use the same 'widgets' image on both pages but change the alt text to be 'blue widgets' or 'red widgets' depending on the page it is used on. Should I: (1) use the same image on different pages with different alt text. (2) duplicate the image file and have two copies 'red_widgets.jpg' and 'blue_widgets.jpg' and then use each copy on the page optimized for the corresponding phrase. (3) create distinct, unique image files (where the pixels are different, not just the file names) for each kind of widget. This is a simplified example of a larger SEO problem where I have 1 image that can be useful on 20 pages that are each optimized for 20 different phrases. Should I use the same image with 20 different alt tags, or create 20 identical (but renamed) copies of the image, or create 20 slightly different image files (with different pixels in each image)? Thanks.
Technical SEO | | scanlin0 -
Best practice canonical tags
I WAS WONDERING WHAT THE BESTPRACTICE IS WHEN USING CANONICAL TAGS: or 2:
Technical SEO | | NEWCRAFT0