SEO Strategy for international website with similar content
-
Hello,
If a company is in different countries and has same content in most of the countries does it hurt SEO?
For Ex. fibaro.com is the website that I am researching and I have seen the indexed pages to be about 40,000 however there is not much content on it. On further inspection I noticed that for every country the sub folder is different. So for us it will be fibaro.com/us/motion-sensor and for Europe fibaro.com/en/motion-sensor. Now both of these pages have same content on it and the company is in 86 countries so imagine the amount of duplicate content it has.
Does anybody have any ideas on what should be an ideal way to approach this?
Thanks
-
Hi,
There is no problem with international SEO and duplicate content, as long as you follow the rules around this. Start by reading this checklist from MOZ as it will give you a great grounding.
I would also read this article from Google as this will walk you through what you need to do.
HREFLANG will be used to explain to Google about international pages with duplicate content.
I hope this helps.
-Andy
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is it worth maintaining multiple international websites
Hi I work for a British company which has two well established websites - a .co.Uk for the UK, and a .com for the US and rest of the world (in language directories). The Uk site is hosted in the Uk, the .com in US. The websites do reasonable well in Google on both sides of the Atlantic. The company is a small but quite well known brand. The company is now thinking of redirecting the .co.Uk to the .com as it would be cheaper to maintain. What would you advise? Thanks.
International SEO | | fdl4712_aol.com2 -
Switch to Separate URL Configurations for International SEO?
We run an ecommerce website and sell to customers in the US and Canada. We recently realized that the way we serve content to our users isn't Google's recommended way. We use locale-adaptive pages in that some content changes slightly depending on where we think the user is located based on their IP address. But the URL doesn't change. Google's stance on locale-adaptive - https://support.google.com/webmasters/answer/6144055?hl=en&ref_topic=2370587 That being said, the changes are quite minor. It is usually only pricing and currency that changes depending on if we determine the user to be based in Canada or the US. However, I understand that there can be problems related to this configuration because of GoogleBot primarily using a US-based IP. We decided that the best course of action for us is to serve US content as our default content on all of our existing URLs. And Canadian content would be served using new url paths such as: example.com**/en-ca/**product1. All of this would also be configured to use hreflang tags. The problem we have run into is that it is a pretty huge development challenge to reconfigure how the site serves content when we have been using locale-adaptive for over a year. So developer resources would be taken away from other tasks and put toward this one for a relatively long time. Based on this information and the fact that we would like to both rank better in Canada and to follow Google's recommendations, how important would you say this change would be? I realize this isn't a black and white question and it depends a lot on business goals and preferences. However, I need to be able to gauge as best as I can how necessary it is to do this in order to make the decision of whether to do it or not. Any input is greatly appreciated!
International SEO | | westcoastcraig1 -
Wordpress international SEO Plugin - recommendations needed
Hi Mozzers, I am designing the web architecture for a international website and will be using Wordpress. Can anyone recommend a plugin that lets me SEO for all countries? I have used Yoast many times but it does not seem to work for International Web SEO Architectures. Thanks Carla Here is an idea of what I was thinking of doing Homepage.com Irish-homepage.ie or Homepage.com/ie Irish-Subpages.ie or Homepage.com/ie/subpage Irish-Subpages.ie or Homepage.com/ie/subpage Irish-Subpages.ie or Homepage.com/ie/subpage UK homepage.co.uk or Homepage.com/uk UK-subpages.co.uk or Homepage.com/uk/subpage UK-subpages.co.uk or Homepage.com/uk/subpage
International SEO | | Carla_Dawson0 -
International SEO - Help Make Tuff Decisions
Hey Moz Friends, I need help making a tuff decision. I just finished watching Rands Video here: http://moz.com/blog/international-seo-where-to-host-and-how-to-target-whiteboard-friday My website is www.pti-world.com , I'm trying to rank for the term "walk through metal detectors" for other countries. I am currently on the 2nd page in many countries. So here is the big question: Lets say I work hard and get 20 links from U.K. Should I point them to my page that is currently on page 2 in the u.k. ? OR... will I see better rankings if I start a "new" website under a subdirectory and point those 20 links to that new page? We don't have a large budget for this. The companies that are currently ranking in the top positions are "NOT" geotargeting there website from what I can tell (they are using .com domains). What route would you recommend I take??
International SEO | | brandon070 -
Delivering different content according to country
Hey, I have a question regarding different content according to country (IP)-
International SEO | | Kung_fu_Panda
We planing to serve mobile users using dynamic HTML serving (on the same url)
Is it possible to serve different content for different devices + different IPs (for example different content for a user from US android and someone from UK android ) thanks!0 -
How do I get a UK website to rank in Dubai?
We are trying to get a UK-based children's furniture website to rank in Dubai. We have had a couple of orders from wealthy expats in Dubai and it seems to be the correct target market. Does anyone have any specific knowledge of this area? We are promoting the same website as for the UK market. Also does anyone know any user behaviour stats on expatriates using search engines? Do they carry on using the version of Google they are used to, or do most change to the local version of Google? Thanks in advance
International SEO | | Wagada0 -
Ranking local content against English content
Hi SEOMoz, If I have a site that has multiple language selection, how would it be possible for my site with localized content to rank higher than the default/English content? For example, in Google.co.th, my site with English content (http://www.xyz.com/en-us/) ranks higher than the localized content (http://www.xyz.com/th-th/). How is it possible for me to turn things around and ensure that for local markets like Indonesia, Thailand, Vietnam, China etc the localized content organically ranks higher than the default-English page? Thanks! Steve
International SEO | | sjcbayona-412180 -
Australia specific SEO tips?
For those who are conducting SEO here in Australia: A lot of the info I read, and there is a lot, is generally from the States or UK it seems. Are there any things in particular I should look out for when doing SEO in Australia? Are there any SEO tips that are particular to Australia only? What directories are a must in Australia?
International SEO | | iSenseWebSolutions0