Value of having a good crawl budget?
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Hi,
I've seen several questions where people give advice on how to increase the crawl budget. What I haven't seen anyone comment is what the value of this really is if you have many pages that doesn't get updated very often.
Take for example the typical agency page - 50 pages, most of them rarely gets updates. In a monthly basis normally 10% of the website gets updated.
Is there really any value then of having 100% of the website crawled on a daily basis?
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Check out this awesome post by AJ Kohn
To answer your question...
"What I’ve observed over the last few years is that pages that haven’t been crawled recently are given less authority in the index. To be more blunt, if a page hasn’t been crawled recently, it won’t rank well."
"The pages that aren’t crawled as often are pages with little to no PageRank. CrawlRank is the difference in this very large pool of pages. You win if you get your low PageRank pages crawled more frequently than the competition."
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