Does Domain Authority Consider Social Signals?
-
I was curious if Domain Authority considers social signals.
"We calculate this metric by combining all of our other link metrics—linking root domains, number of total links, MozRank,MozTrust, etc.—into a single score."
Is Social included in the etc? I know you have some social data displayed in the results.
-
Thanks, the reason I ask is we're updating an SEO audit snapshot tool we have and we want to use the minimum amount of data points to get a score. I was hoping that DA could be used to represent link/social signals as a whole. Since scoring social is a bit tricky.
We want to get away from trying to score everything. Since the more things you try to score the more room for error their really is.
This would serve as a snapshot of SEO performance and not an in-depth analysis.
We broke our snapshot analysis into 4 parts:
- Website Influence - How influential does a website appear (links, social etc -This is where DA comes in)
- Satisfaction Rate - Do visitors appear to be satisfied with the website (Reverse of bounce rate)
- Brand Recognition - Is there a search demand for the brand.
- Search Visibility - Is Google rewarding the website with search visibility?
We felt if we could score these three things it'd give us a snapshot of how a website could be doing. A deeper analysis would be required to get a more accurate picture.
-
Hi there!
While I'm not really able to give out the entire recipe for DA, it's my understanding that social signals are not a factor in this metric. Since social signals are not "link metrics", I think it's safe to say that they are not in the DA algorithm based on the blurb that was quoted above :).
-
I agree.
Still waiting to hear someone at Moz
-
I believe that social signals have both a direct and indirect impact on organic search rankings. Direct impact comes from:
1. Number of people that like your brand on Facebook
2. Number of Facebook shares
3. Number of Twitter followers
4. Number of tweets mentioning your brand name or including a link to your website
5. Number of people that “have you in their circles” (Google+)Indirect impact comes from:
1. Increased inbound links and citations due to improved online visibility/brand awareness
2. Increased positive reviews (in Google Local , Yelp, etc.) due to happier customers
3. Decreased bounce rate, higher time on site, and more repeat visitors to your websiteA brand's social media "voice" defines its image and distinguishes it from a distant entity to a hip, trendy, brand.
Conclusion:- when people share your content across social media it means they like the article which was helpful to them. This means your site should be considered authority. Google exactly consider that.
-
Hey,
As per my understandings, Domain authority doesn't calculate social signal. DA is something that completely related to "Links" and only "Links".
For Social Signals, you can see OSE that displays the amount of likes, tweets or +1s a URL received.
Let's wait for the Support staff's response
Umar
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How do I check a website authority?
Pls I want to ask how I can check a website authority? E.g the authority of https://naijafreshgist.com
Link Explorer | | Inforeniks0 -
MOZ Domain Authority Change frequency
Hello Team, I just want to know - is there any MOZ DA algorithm update frequency because we have not seen any movement in DA on website from last few months. Also, is there any matrices which affecting DA that might we are missing. Thanks in Advance.
Link Explorer | | adlift0 -
Domain Authority Issue
My domain authority was 47 on 4 March 2019 but suddenly it goes down 36 on 6 March 2019 and our competitor is increased suddenly so what is the reason behind it?
Link Explorer | | Richard_Syme0 -
Top Pages Report References URLs from a Different Domain
I am running a Top Pages Report using Open Site Explorer and it's returning that the top pages for examplesiteA.org are examplesiteB.com. Important to note that examplesiteA.org was a dormant domain for a few years. We recently purchased it and are in the process of reviving it. Has anyone experienced this before? Would this suggest that canonical link elements were put in place prior to it going dormant and that the top pages for this site are now assumed to be on examplesiteB.com?
Link Explorer | | seoaustin0 -
Social Metric SERP
Hello! When I'm looking at a SERP analysis for a keyword, I'm able to see the social metric, showing the amount of social shares - Would this include social shares in general for posts from that domain or is it just the specific URL? Thank You
Link Explorer | | wearehappymedia0 -
Can anyone explain the cause of having root domain metrics much smaller than subdomain metrics?
Hi!! I'm comparing OSE metrics for a site named like www.mydomain.com and have the following results: Subdomain MozTrust 5.65 (that is www.mydomain.com subdomain) Root domain MozTrust 0.82 (that is mydomain.com domain) On the other hand one of my competitor have: Subdomain MozTrust 3.68 (that is www.otherdomain.com subdomain) Root domain MozTrust 3.67 (that is otherdomain.com domain) Both websites' root domains point to the www subdomain. So how come in my domain theres is such a huge difference between these metrics and on the competitor's site both values are very similar? I'd greatly appreciate any comment on this. Cheers, David
Link Explorer | | dballari0 -
Domain Authority still down
It was mentioned several weeks ago (http://moz.com/community/q/domain-authority-drops) that there had been a 2 point drop in the DA, and it was to be fixed at the "next" index. The index refresh happened 17th Jan but the DA seemed to remain the two points lower than expected. Is it just my sites 😞 or has this not been fixed yet... and will it be fixed? Regards, Gordon
Link Explorer | | Gordon_Hall0 -
Open Site Explorer Social Stats Limited to 25 Results?
Hi Mozzers, I've exported a few open site explorer queries and was surprised to find that only 25 results returned social stats even for some really large websites. Is that a limitation in the search or a bug? I want to filter everything by twitter shares, so having a complete set of data for that stat is super important. Thanks! Tony
Link Explorer | | tsheng0