Too many pages or not enough?
-
I have an SEO question for you: My client is building a new website and wondered about individual pages for his items, let me break it down for you...
He sells display cabinets, one of which is a shot glass cabinet. He has 5 types of the shot glass cabinets, that come in 3 different types of wood, 2 different mirrored backings, and with or without a locking mechanism...
Now is it better, SEO-wise, to create 5 pages for his shot glasses, with the selectable options, or is it better to create a different page for each of his shot glass cabinet options? This would mean something like 24 different shot glass pages.
He feels that the more pages he has, the more lines he's throwing out there looking for a bite, but he, and I, don't know if that is necessarily a good thing for SEO. The pages would be named slightly differently, but the copy on each page would read just about the same...
What do you think? 5 pages with options, or 24 pages again with the ability to change the options.
Side Question: If more pages is the way to go, what would be the draw back when he does this with his other 8 cabinet types and their multitude of configurations?
Thanks for the help!
-
Using attributes and combinations is a lot easier and cheaper than not using them. If you create 20 different pages they will all fight each other to rank. You would also need content for 20 different pages as well. Which in itself would be a task if done correctly. I would suggest just having one strong page with good content as opposed to lots of pages with only ok content.
-
These sound like product variations to me. Since the content would vary very little between the versions, I would create a single product page that allows customers to choose the variations they want. A single page allows you to focus more on converting visitors on that page. Plus, you can combine customer reviews and other product information there.
(**Note: **If this product is on Amazon, then definitely make it a single product page with variations. Refer to the webinar by Rick Backus for why.)
Spreading that product content over 5 or 24 pages, with very little to differentiate one page from another, won't really help you in the long run. Google will see it as thin or duplicate content.
I would turn instead to your blog or other sections of the site to create the additional content you need to rank. For example, you could write articles covering:
- All the types of wood we use in our cabinets
- The benefit of xx wood for raw or stained cabinets
- Do you need cabinet locks or not?
- What mirror background fits your room best
- etc.
This approach helps your internal site linking structure promote the money page. Each of those articles could link to the product page where customers see all your variations. Your external linking efforts could be more streamlined as well.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Tracking Adwords users who sumbit a contact form after clicking through my Landing page.
I have a user, Jane, who comes to my landing page through an AdWords campaign. She click off my landing page, browses the website, then submits a contact form on one of the other pages on the site. My problem is when I receive the email from the contact form, there is no identification that this user came through adwords. If she had submitted the contact form on my landing page this wouldn't be a problem, but she submitted the form from elsewhere on the site. I know that I can see a NUMBER of how many goal conversions were achieved this way in Analytics. This is not what I want. I need something to identify it on the CONTACT FORM so that the intake staff in my office can credit that lead to the correct campaign. Any idea on how to achieve this. Technically, I am using the latest version of Wordpress and the Contact Form 7 plug-in. I can change plug-ins if needed.
Conversion Rate Optimization | | McShaneFirm0 -
What is the B2B Benchmark for PPC Landing Page Conversions
I work for a B2B software company and have recently begun implementing PPC via Adwords. I was wondering what you guys use as a standard benchmark for a successful landing page, specifically conversion rate? Conversion rate being defined as someone clicking to the landing page, then clicking on a link or filling out a form on the landing page.
Conversion Rate Optimization | | Manseo0 -
Sales pages or one site?
New client in the pensions market and they want to launch a new product. There are They have asked for a site build but my question is Is there a benefit to writing unique copy for this one product on each micro site/sales page and focus on a particular keyword, with an email capture for lead generation and also a link back to the main site. Buy domains with targeted keywords in them : www.workplacepensions.co.uk www.auto-opt-in-pensions.co.uk etc? Thoughts please as it will change my proposal 😉
Conversion Rate Optimization | | Agentmorris0 -
Is checkout page setup (in regards to abandonment) this sensitive?!?!
About a week ago, I added a google checkout button (which wasn't really positioned well) & option to add a note on my checkout page for my site. Over the next three days, my cart abandonment was 100%!!!!! 16 customers got to checkout, but all of them dropped out... I was starting to freak out and finally took the google button & note option down. Since then, I'm back up to about 50% abandonment. Is the ecosystem of a checkout page really this sensitive? If so, holy S#$%! Just wondering if anyone has any general advice or links for me to study up on checkout abandonment. Maybe we can get a Whiteboard Friday discussing this?
Conversion Rate Optimization | | PedroAndJobu0 -
Page Speed & SERPS
What impact does page speed have on rankings in the search engine? If I have a Site that is heavy with Pictures, Onsite videos and various scripts that would ultimately be of good use to a viewer but takes time to load. VS A Site that has pictures that are fully optimized for the web or eliminated to save on load time, Videos that are hosted on Sites like VIMEO or You Tube and eliminate scripts where possible and use css3. Note the site loads faster and is better for mobil but doesn't have the same feel of the first site but is useful to the user. Now let's say that both sites are virtual twins in terms of their link profile, age, content quality, location and citations. Will one rank better because of load time? It's the quest for creating the ultimate site for users while delivering it within the fastest time possible.
Conversion Rate Optimization | | bronxpad0 -
Keeping pages indexed but making sure they fill out a form before access - confusing Q's
OK so let me break down this little scenario we have going on. I work for a b2b company so we have a lot of gated content that is behind a form fill out - this is how we get a lot of our lead generation. Some pages that we have behind the form are showing up in search which allows people to view the documents bypassing the form. At first I thought, well why dont we just no index that page so that it does not appear in search. But then I thought it would be smart to keep the pages indexed to keep the SEO value, Is there a way to keep these pages indexed but make sure that when they click the link in the SERPS that they need to fill out the form in order to gain access to the document? Something on the backend that checks to make sure that the referral URL was completed or something like that? Anybody deal with this before?
Conversion Rate Optimization | | PatBausemer0 -
Landing Page Conversion Rates
I had a client claiming his industry (replacement home windows) conversion rate was around 15% based on his research. In my research i could find nothing of the sort, and really couldn't find a single place that provided this type of information. Anyone out there have some advice on where to research industry conversion rates (averages) or tools/thought processes to explore? Thanks! (these stats would primarily be used for goal setting and competitive analysis)
Conversion Rate Optimization | | kchandler0 -
Contact page lead optimization
Hi, I have a client whose contact page is the second most visited after the home page. However, there is a 93.65% abandonment rate on the contact page. This could be for a number of reasons: There is a phone number on the page, so people may call the firm There is a Google Map on the page, so people may get directions The top next pages are: Exiting the site (about 50%) Returning to the home page Going to the About the Company page Going to the Distributors page (the company is a manufacturer) What is the best way to analyze the performance of this page? Thanks, Josh
Conversion Rate Optimization | | joshfialkoff-778630