Linking to External Websites?

[welcomecure]

Is it good to link external websites from every page. Since, the on-page grader shows there should be one link pointing to an external source. I have a website that can point to an external website from every page using the brand name of the specific site like deal sites do have. Is it worth having external link on every page, of-course with a no-follow tag?

[PatrickDelehanty]

Hi there

This totally depends on the content of the page you are A. linking from and B. linking to. There are also multiple factors that you should consider when linking to an external site. Take this list from Moz for example:

• The trustworthiness of the linking domain.
• The popularity of the linking page.
• The relevancy of the content between the source page and the target page.
• The anchor text used in the link.
• The amount of links to the same page on the source page.
• The amount of domains that link to the target page.
• The amount of variations that are used as anchor text to links to the target page.
• The ownership relationship between the source and target domains.

Reviewing the above list and resource will help you gauge whether or not linking to an external page is necessary, and if the page you are looking to link to is worthy of your link.

Hope this helps! Good luck!

[O2C]

If the website you are linking to is relevant to the content and of good quality then it can't do your website any harm.

I would review the sites you are linking to and make sure they follow the best practices of quality, maybe do a quick Open Site Explorer review to make sure they don't have a high Spam score.

It could even give you a good SEO benefit you if you remove the no-follow tag on some of them.