Thin Content pages
-
I have a couple of pages that are thin content.
One is essentially a page with the icons of our customers and a link out to their website.
The other is a summary portfolio page that has some images of some of the client work we have done with links to internal pages that have more details about each client situation, approach, etc. These deeper pages are just fine.
What is the recommendation for handling these thin content pages? We could add content, but then it wouldn't really help the user very much.
-
Could you possibly add a line or two by each client? It could serve the dual purpose of getting some content in and enticing the user to click on the case studies. I'm not a fan of content just to have it, but that recent Whiteboard on "cruft" comes to mind and I wonder whether it applies here. Would be interested to see what others think.
https://moz.com/blog/clean-site-cruft-before-it-causes-ranking-problems-whiteboard-friday
-
@Stramark - for me putting a follow link to the customer(s) depends on the context of the site. As I don't know this particular site I just mentioned to be careful. It's up to the OP to decide if these links should be follow or no follow. If these links look natural (see https://moz.com/ugc/what-is-an-unnatural-link-an-in-depth-look-at-the-google-quality-guidelines) they are probably ok - if they are "too" optimised for certain keywords - they are not.
-
@Dirk,
If you build or had anything to do with the website you should know that it is OK. Making those links nofollow is not in the best interest of the customer. If you are not ready to share some linklove with your customers, you are not doing it right.
-
Let me try to clarify:
Behind the list of clients we have case study pages - who is the client, what was their problem, how did we approach the problem, what was the solution.....
The client page is just an easy way to navigate for our new prospects to find clients who have similar problems issues.
-
If it's only a few pages (less than 1 or 2% of total number of pages) you can just leave as it is (almost every site has these kind of thin content pages)
Alternative would be to put a noindex/follow on these pages or enrich them (telling more about your customers, giving a small intro text next to the examples from your portfolio)
Be careful with the links to your customers - you could consider to put them on "nofollow".
rgds,
Dirk
-
I strongly disagree that more content wouldn't help the user. You could write about each client, how you approach work with clients, describe each portfolio item, each project therein, etc. There are so many different things to write about within these pages of yours - stick to the who, what, when, where, and why and go from there.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Optimizing a product category vs. a bespoke content page
Hi there, I work for a furniture retailer in the UK and I have a question about ranking for search phrases. Say I'm looking to rank for the keyword phrases: 'Tempur mattress' and 'Tempur mattress liverpool' and I have a category at: www.mysite.co.uk/tempur/ which list all of our mattresses, would I be better trying to optimize this page for those key phrases or would I be better generating a new page, say, www.mysite.co.uk/tempur-mattress-liverpool.html Thank you for your input.
On-Page Optimization | | Bee1590 -
Should I change PDF content?
Hi everybody, My Website is ranking well for several keywords and long-tail keywords. However, all these visits are going directly to some .PDF guides that exist on our products and information on industry sectors the company is based around. I feel the PDF's are bad simply because they dont offer easy interaction with the rest of the website. I am considering making each PDF into a webpage but am not 100% sure of the pro's and cons of doing so. I will still need to the PDF's accessible for user to download but don't want my new webpages to get tagged as duplicate content. Is it possible to,
On-Page Optimization | | ATP
1 - change the PDF's so they send any link authority to the new webpage
2 - make google aware that I want the webpage not the PDF to be the "ranking" page What is the likely hood of destroying my rank for these keywords on the PDF by making these changes and then not being able to rank the webpage for the same keywords? It would be pointless if I just lost all the traffic lol.0 -
Duplicate Page Content
Hi, I am new to the MOZ Pro community. I got the below message for many of my pages. We have a video site so all content in the page except the video link would be different. How can i handle such pages. Can we place adsense AD's on these pages? Duplicate Page Content Code and content on this page looks similar or identical to code and content on other pages on your site. Search engines may not know which pages are best to include in their index and rankings. Common fixes for this issue include 301 redirects, using the rel=canonical tag, and using the Parameter handling tool in Google Webmaster Central. For more information on duplicate content, visit http://moz.com/learn/seo/duplicate-content. Please help me to know how to handle this.. Regards
On-Page Optimization | | Nettv0 -
Page rank question
Hi all, pretty standard SEO question that I'm sure you are all getting asked day in, day out... the following page: http://www.3wisemonkeys.co.uk/dvd/portable-dvd-player-car/ It's targetting keywords "portable dvd", "portable DVD player", "portable DVD players" & "portable dvd player for car". The page gets a grade A via Moz analytics On-page grader for the keywords. We have incoming links and I believe the page is structured correctly with all meta tags, H1 etc and tried not too overload the tags with keywords. We have the keywords in the URL etc. We are still stuck on page 2 for all phrases. Any thoughts or suggestions as to what we are doing wrong please? Any help would be great.
On-Page Optimization | | jasef0 -
Can you canonical from one domain page to a different domain page
We are a boating site and have our main site with all it's products. We have an engine section within our main site. But we also have an outside domain, specific to a certain manufacturer of engines. So we want our customers to still find the engine information for this manufacturer within our main site, as well as find the manufacturer targeted engine site in the SERPS. My question is this: Can I canonical those pages within our main site to pages on the outside domain? Or does are canonicals to be used only within the same domain? Thanks,
On-Page Optimization | | tdawson090 -
Why are some of page indexed and others not
I have created a site structure like this: domain/for-sale/brand domain/for-sale/brand-model domain/for-sale/brand-model/pg1 domain/for-sale/brand-model/pg2 domain/for-sale/brand-model/pg3 etc.... I cannot understand why the domain/for-sale/brand-model does not seem to be indexed, yet the domain/for-sale/brand-model/pg6 is? This is a new site, but I cannot understand why this URL would be indexed without the others... Any ideas? My home pages has links to the domain/for-sale/brand, this page has links to domain/for-sale/brand-model1, domain/for-sale/brand-model2 etc, each of these pages have links to domain/for-sale/brand-model/pg1, domain/for-sale/brand-model/pg2 etc...
On-Page Optimization | | MirandaP0 -
Using content for cliche' terms, or content found on other sites
howdy, I have a basic question about using content found on other websites for your own use. I have started a pick up lines website for guys to search for pickup lines to use on girls. Anyways, my website has many, if anything a lot, of the same exact pick up lines as all my competitors are using. If I use the same pick up lines found on their site could i be penalized for this as far as SEO? thanks and hope to hear back
On-Page Optimization | | david3050 -
Page Indexing
Hello All Nice easy question! I've made some on page changes to page titles, content, H1s etc but wanted to know if there was a way to check if Google has reindexed the page since the changes were made? I appreciate the different factors that will help improve your crawl rate like new content, external links, domain authority etc. I made these changes around 2 weeks ago. Google has cached the pages since I made the changes but not picked up on the new page titles in the search results. Cheers Todd
On-Page Optimization | | todd75850