SEO for International Expansion - Best Strategies
-
Looking for some Best Strategies in SEO for International Expansion .
We were based in a single country till one year back and then decided to expand to other English speaking countries as well. Traffic from SEO for us is around 1.3 million users only from the single country and we rank in top#3 for 90% of our targeted keyword bank of 45000+ keywords.
We just launched in some new countries like singapore , philippines and few other English speaking countries with really unique content and I wanted to check whether I can use my mother domain or use any other strategies for growing SEO faster in other countries.
Any inputs on scaling up SEO traffic internationally will be appreciated
-
Hi Ozil,
did the answer by Matt and Jimmy offered you hints so to help you better in the strategic decision you were looking to solve?
Said that, as Matt told, your question is too big to be answered in a simple Q&A, apart that all the possible recommendations would have the defect of being "generalistic", because this kind of strategic decision can be taken only knowing the detail of your business plan and not only of your website itself.
Ciao
Gianluca
-
Hi there,
Matt's got some great insight below! Agreed on the hreflang side of things as that's one of the most important steps.
I work for a search firm that specialises in helping brands expand internationally online. We wrote a whitepaper on it recently that can be found at the link below which you may find helpful
Any questions just drop me an email:
ginny.deaconelliott@searchlaboratory.com
https://www.searchlaboratory.com/wp-content/uploads/2015/03/Digital-Marketing-Brochure.pdf
Hope the Whitepaper helps!
Ginny
-
This is a really huge question - too big for Q&A but I would suggest you Google a few names/keyphrases. Try:
- aleyda solis international seo
- gianluca fiorelli international seo
They have a LOT of great info - too much to compile links for in one reply, honestly. You also want to check into things like hreflang tags:
https://support.google.com/webmasters/answer/189077?hl=en
Be aware of claiming each URL in Search Console and setting the correct country targeting as well, if you're using a subfolder structure like: /en/, /es/, /de/ structure or a subdomain es.site.com en.site.com structure. Either way, claim ALL versions and set targeting. (I prefer the subfolders myself.)
Strongly recommend this article as well.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How .com and .me effect SEO?
Hi, We have a project https://www.shipwaves.me/ and https://www.shipwaves.com/ and however if we are doing SEO for .me domain - is this give early results like as .com domain. I'm not sure that .me is in the category of .me domains. Well, if we are following the same strategy as like following for .com domains - is that the results will be the same or not. Also, in terms of any additional strategy to be done to make the SEO little faster for the .me domain. Guys, please share your thought on this.
Algorithm Updates | | LayaPaul0 -
What date tags are required/best to use for articles or other landing pages?
Does anyone have suggestions on which date tag(s) are most important to use and how to use them on the frontend? (i.e. dateModified, dateCreated, and datePublished). The Structured Data Testing Tool is coming up with errors for my article pages, but I'm a bit confused which ones should be in the code vs. showing on the frontend.
Algorithm Updates | | ElsaT0 -
Does cached duplicate content hurts seo by Google
If we have duplicate content or pages cached in Google which has been indexed months back, still it hurts the original pages? Old URLs with cache can be seen now in Google when we search for the same URLs.
Algorithm Updates | | vtmoz0 -
SEO Value for Visitor Comments on WordPress Blog
Hi all, I was wondering what SEO value, if any, there is from user comments on my WordPress blog. A lot of them seem to be from bots or incredibly generic. So I guess, aside from possibly adding to the 'trust' factor and the possibility of facilitating a potential relationship with another relevant website, is there any value here? I can't wait to hear from you all!
Algorithm Updates | | maxcarnage0 -
Local SEO NAP - Two Different Cities....Same Zip Code
I've come across this recently and wanted to get your thoughts. I personally live in a city called Greenacres (yes, it's the place to be) but my zip code is also for Lake Worth. I'm a local SEO company so doing Local SEO stuff is pretty pointless (Google changed that in 2010) but I am sure other people have this issue for their business. Question, What do you do when your zip code is for two different cities. Do you try to make all NAPs (Name Address Phone Numbers) the same city. What if you cant'? Does having the NAP show up different cities hurt your efforts? etc. Obviously I think you'd try to keep the NAP as consistent as possible but what do you do if the citation source changes it or only uses the major of the two cities? There isn't a right or wrong answer (or maybe there is) but I wanted to get some thoughts on it. Darin.
Algorithm Updates | | DarinPirkey0 -
What was the biggest challenge you faced as an SEO in 2012?
As an SEO (in-house, freelance, consultant, agency, entrepreneur) what was the biggest challenge you faced in 2012? Please be as specific as you can, and let us all know what you are doing to overcome this challenge in 2013. For me personally I would have to say the biggest challenge I had to deal with was Google+ Local. Obviously Google is putting a lot into G+L, but it has been so messy and at times I have just thrown my arms up in the air. Especially when it comes to multi-state locations and losing reviews.
Algorithm Updates | | clarktbell0 -
SEO Budgets, the million dollar question???
Hi All, I am currently looking to revamp my SEO strategy inline with Google's latest Panda and Penguin updates, and looking to appoint a new agency. With SEO changing so much over the years and so many players in the marketplace quoting all sorts, I simply need to determine the kind of money I need to be spending on my SEO, 2) what i should be getting for the money, or different budget levels what I need to be focusing on in priority order, a top ten in sorts Should i be looking to increase or decrease my spend over the long term. I am only a small business with a turnover of about 50 - 80k and need to really cement my strategy so it work long term but also shows a steady return. I have one guy quoting $99 a month, one £250 and one £750, you can probably see my problem. Thanks in advance.
Algorithm Updates | | etsgroup0 -
Content on Wordpress blog inside the main website for SEO
Hi, We have our main website and our blog on blog.practo.com. Now what I see is that we wish to write in content to grow our seo keywords and links. Should we put the blog as www.practo.com/blog and then begin writing all the content or we should put the wordpress blog as www.practo.com/(wordpress blog here) and then begin writing the content. For best practices I suppose we should have content lined up as www.sitename.com/category/article name etc or www.sitename.com/article name etc - am I correct? Our main site consists of few html pages and then we have our software on a different sub domain. What are the best ways to publish content and get it crawled at a faster rate for growth? I would also wish to understand how to measure the number of growth in % to our content we are writing. Only via google analytics or some other tool? Say I wish to see the growth of 10 articles from month of may and compare it to the month of april or march 2012. So what tools could I use to see if we are progressing or not? Thanks
Algorithm Updates | | shanky10