Blog - subdomain vs. subfolderq
-
Hi everyone
I work on an ecommerce site and I'm trying to get more content together for the site & blog. The development team want to put the blog we have on a subdomain of our site, my question is - what is better for SEO
Subfolder vs. subdomain
I've read a couple of articles to say subfolder is better and a subdomain needs a lot of management to build up authority itself?
Thanks!
-
Hi Erick,
Thanks for the response. It all makes sense to me, and I'll push for it. I'll have to build a case of why we want to go with a subfolder, so having feedback and real life case studies from others is great!
Thanks!
-
Using a subfolder has shown to rank better and faster than using a subdomain in tests I've done as well. Subfolder as mentioned by other lets you use your current domain authority to help your posts rank.
Secondly if you are producing great content and actively looking for ways to promote it, as that content is shared and linked to,etc... you are not only building the page authority of your post, but building the domain authority of the site itself.
Also keep in mind how and what you name your sub folders and blog posts as those are super important to help you rank for specific keywords as well.
User experience is also a good thing to keep in mind as the more comfortable the user is with your site, the better their engagement will be. So if navigating to your blog through your known domain is better, do that because your users will feel more comfortable with it and this should also help your engagement.
-
Directory for me, as this help of so many front from reporting to domain authority.
-
I'd personally recommend subdirectory. Google tends to see subdomains as being separate websites so, as you said, it's harder to build up authority to a subdomain blog.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is AMP works on blogs only?
I have installed AMP Plugin in my WordPress website but when I check pages with /amp/ it shows 404 error. But for blog pages, for the example www.website.com/blog/post/amp/ it shows amp version of the particular page. Also, nothing is showing in search console Accelerate Moile pages.
Intermediate & Advanced SEO | | SEO-Stephanie0 -
Is our Third Party Subdomain hurting our SERPs?
Hello! Our Moz report under the root domain godelta.com displays 696 high priority issues that we cannot control that are all caused by a third party subdomain. promotionalproducts.godelta.com We don’t have any control of the SEO on the third party website. Our blog posts link to the third party subdomain from our blog subdomain. blog.godelta.com Is the third party subdomain affecting our SERP and should we replace the subdomain with its own domain name? Hopefully we can clear this up and end the debate with our internal team and our HubSpot account manager. David
Intermediate & Advanced SEO | | wakadaca0 -
Location Pages On Website vs Landing pages
We have been having a terrible time in the local search results for 20 + locations. I have Places set up and all, but we decided to create location pages on our sites for each location - brief description and content optimized for our main service. The path would be something like .com/location/example. One option that has came up in question is to create landing pages / "mini websites" that would probably be location-example.url.com. I believe that the latter option, mini sites for each location, would be a bad idea as those kinds of tactics were once spammy in the past. What are are your thoughts and and resources so I can convince my team on the best practice.
Intermediate & Advanced SEO | | KJ-Rodgers0 -
Should i get witty with folder name of Blog?
I understand the importance of keywords, but I also worry about the usability factor. Curious - anyone ever study about the impact of calling your WP folder "blog" vs "long-primarykeyword" Im thinking of something generic /blog
Intermediate & Advanced SEO | | inmn
/community
/articles
/info Vs long keyword /long-keyword/ ANyone have any input? Every time I search, i see things about Folders vs Subdomains, etc. Thanks everyone for your feedback!1 -
We are switching our CMS local pages from a subdomain approach to a subfolder approach. What's the best way to handle this? Should we redirect every local subdomain page to its new subfolder page?
We are looking to create a new subfolder approach within our website versus our current subdomain approach. How should we go about handling this politely as to not lose everything we've worked on up to this point using the subdomain approach? Do we need to redirect every subdomain URL to the new subfolder page? Our current local pages subdomain set up: stores.websitename.com How we plan on adding our new local subfolder set-up: websitename.com/stores/state/city/storelocation Any and all help is appreciated.
Intermediate & Advanced SEO | | SEO.CIC0 -
TLDs vs ccTLDs?
*Was trying to get this question answered in another thread but someone marked it as "answered" and no more responses came. So the question is about best practices on TLDs vs ccTLDs. I have a .com TLD that has DA 39 which redirects to the localized ccTLDs .co.id and .com.sg that have DA 17. All link building has been done for the .com TLD. In terms of content, it sometimes overlaps as the same content shows up on both the ccTLDs. What is best practices here? It doesnt look like my ccTLDs are getting any juice from the TLD. Should I just take my ccTLDs and combine them into my TLD in subdomains? Will I see any benefits? Thanks V j3LWnOJ
Intermediate & Advanced SEO | | venkatraman0 -
When to Use Schema vs. Facebook Open Graph?
I have a client who for regulatory reasons cannot engage in any social media: no Twitter, Facebook, or Google+ accounts. No social sharing buttons allowed on the site. The industry is medical devices. We are in the process of redesigning their site, and would like to include structured markup wherever possible. For example, there are lots of schema types under MedicalEntity: http://schema.org/MedicalEntity Given their lack of social media (and no plans to ever use it), does it make sense to incorporate OG tags at all? Or should we stick exclusively to the schemas documented on schema.org?
Intermediate & Advanced SEO | | Allie_Williams0 -
SEO value in baclklink from blog.domain VS domain
Will a back-link from "domain.com/abc" and "blog.domain.com/abc" have same value from an SEO perspective? Assume same article written on both sites.
Intermediate & Advanced SEO | | knielsen
I have been told the bots look at the domain value and the only links from blogs that have less value are in case of comments. As long as the "blog.domain/abc" page includes a full article and not a blog comment then it counts fully for SEO. Is this correct?0