Domain Authority
-
Hi
I wanted to find out if anyone knew how to discover why DA may have dropped? Ours has gone from 26 to 25 - I know it's not much, but I wanted to find the reason.
One thing which happened was our developer company wiped redirects, which did impact rankings - would this also have affected domain authority or do I need to review our backlinks again?
Thank you
-
Thought so! Thank you for the feedback
-
That's definitely long enough for search engines (and Moz DA) to notice and react accordingly. Best of luck to you in your climb back up!
-
They were down from 27th November to 24th December.
The issue with our redirects came from our entire web catalogue being deleted - another glitch when developers were working on something unrelated.
So between 27th Nov - 30th Nov the whole website apart from the homepage was pretty much gone.
Pretty big issues, which will take some time to rectify.
Thank you
-
How long were the redirects down? Were there any other site changes that occurred around the time of the DA drp?
-
Hi Logan,
Thank you for the reply.
These weren't removed intentionally and have been put back as they were. However I'm just concerned about the fall out from this.
The issue was that rather than redirecting, they had removed 301's so the new URL was a 404 and the URLs reverted back to their old structure.
We shouldn't have lost any backlinks, I wasn't sure if it could be something else
Thanks!
-
When you remove redirects, you also effectively remove any links pointing to your site that pass through those redirects. For this reason, it's not usually recommended that redirects are removed. Something I do to track which redirects are actually being hit, is adding source/medium UTMs to the resolving URL of my redirects - see example below. This pushes data into Google Analytics and allows me to see which redirects I don't need (i.e., if they don't show up in GA reports after a specified time frame), and which ones are still active.
Example of 301 redirect with source/medium UTMs:/my-old-URL >>> /my-new-URL?utm_source=/my-old-URL&utm_medium=301
That being said, if you had some high quality links passing through any of those redirects, it could certainly cause a drop in DA.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Duplicate content across domains?
Does anyone have suggestions for managing duplicate product/solution website content across domains? (specifically parent/child company domains) Is it advisable to do this? Will it hurt either domain? Any best practices when going down this path?
Intermediate & Advanced SEO | | pilgrimquality0 -
Move domain to new domain, for how much time should I keep forwarding?
I'm not sure but my website looks like is not getting it's juice as supposed to be. As we already know, google preferred https sites and this is what happened to mine, it was been crawling as https but when the time came to move my domain to new domain, I used 301 or domain forwarding service, unfortunately they didn't have a way to forward from https to new https, they only had regular http to https, when users clicked to my old domain from google search my site was returned to "site does not exist", I used hreflang at least that google would detect my new domain been forwarding and yes it worked but now I'm wondering, for how much time should I keep the forwarding the old domain to the new one, my site looks like is not going up, I have changed all the external links, any help would be appreciated. Thanks!
Intermediate & Advanced SEO | | Fulanito1 -
Strange Cross Domain Canonical Issue...
We have 2 identical ecommerce sites. Using 301 is not an option since both are major brands. We've been testing cross domain canonicals for about 2 dozen products, which were pretty successful. Our rankings generally increased. Then things got weird. For the most part, canonicaled pages appeared to have passed link juice since the rankings significantly improved on the other site. The clean URLs (www.domain.com/product-name/sku.cfm) disappeared from the rankings, as they are supposed to, but some were replaced by urls with parameters that Google had indexed (apparently duplicate content). ex: (www.domain.com/product-name/sku.cfm?clicksource?3diaftv). The parametered URLs have the correct canonical tags. In order to try and remove these from Google's index, we: 1. Had the pages fetched in GWT assuming that Google hadn't detected the canonical tage. 2. After we discovered a few hundred of these pages indexed on both sites, we built sitemaps of the offending pages and had the sitemaps fetched. If anyone has any other ideas, please share.
Intermediate & Advanced SEO | | AMHC0 -
Do links to a domain that re-directs to my domain pass link equity?
Hi guys. We've recently taken control of a third-party site and we're going to set up a domain re-direct so any traffic comes to our site. With any existing links that the third-party site has, will these pass link equity to our main site through the redirect? Thanks, Paul
Intermediate & Advanced SEO | | kevinliao0 -
Subdomains and Forwarding Domains
Will someone who has experience chime in on these two issues below: Do sub-domain links which link back to the main site count as a new link from a new site; or would they be considered more of an internal link? Basically, would a sub-domain link to the main site be like a link from a unique website, or treated like any other internal link on the main site? I am speaking in terms of link juice. Should we 301 sub-domains to the main site internally? Thank you, we really appreciate any input you have!
Intermediate & Advanced SEO | | DJ1230 -
How can i redirect my site to other domain ?
I have been running an eCommerce site since 2008 and have a PR3 with mostly have an authority link from reputed sites, how can I transfer my existing eCommerce site to the new domain so in the new domain i get SEO value from the old domain. Please advice.
Intermediate & Advanced SEO | | chandubaba0 -
Age of a re-directed domain same as age of a static domain?
I know domain age plays a role in SEO--but, I am wondering if a domain is set up to 301 re-direct to another domain if it builds the same amount of authority over time as the static domain--just looking at age as a ranking factor, not links accumulated over time.
Intermediate & Advanced SEO | | nicole.healthline0 -
Subdomain or New Domain or Directory path?
Hi Mozzers, I have a dilemma here. I have one of my clients that has its American website and would like to promote its business in canada(2 locations only vs more than 40 in the u.s). What would be the best SEO decision here for the 2 Canadian locations: should i go for a new root domain? if yes why (www.example.ca) a new subdomain? if yes why (ca.example.com) or just following a directory path solution under the american site? (www.example.com/canadiancity) Thanks Ty
Intermediate & Advanced SEO | | Ideas-Money-Art0