Use of multiple keywords that are similar for one local site
-
Hi
I thought that if I wanted to rank a local site for the core Keyword, 'Landscaping Location' that variations of this keyword should be used on the same page. But I recently read that if I wanted to rank for:
Landscaping Location
Landscaping in Location
Landscaping Services in Locationthat I should use separate page for each term. Is this correct? A small local website will probably only have a few pages and so making up pages solely to go after Keywords can't be right. But then would opportunities be missed?
Thanks for your help with this!!
-
Matt is correct - building pages in a way that adds value to the user is the way to go. Building a separate page for each variation of a keyword is not only unnecessary, it can lead to lower rankings overall since Google has stated that these are not the kinds of sites they want to rank.
I would recommend very strongly against scraping content from other sites, or posting the same content on mulitple sites that you own, as well. Spend that time and effort on creating unique, expert, trustworthy content that adds value for your audience instead.
I haven't read the book you mention, but it might be time to find a different resource to learn about content marketing.
-
Great- thank you, I'm sure it was Joe Pulizzi's book 'Content Inc' that was leading me down the wrong path. It also states that you can use duplicate content (scraped from other sites) and I'm not sure that's right either.
-
You're right—building separate pages for each of those terms is most definitely not a good idea, and would appear spammy to search engines (not to mention your visitors!). Build the site in a way that will be useful and make sense for humans. If you can work the keyword variations into your content in a way that reads naturally, go for it, but keep in mind that the search engines are getting better and better at recognizing search intent. It's better to make your site clear and usable than to work in every possible variation of your terms.
Some materials that should help:
A Visual Guide to Keyword Targeting and On-Page SEO
Keywords to Concepts: The Lazy Web Marketer's Guide to Smart Keyword Research
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can't get my site recognised for keyword
My site prettycool.co.uk and primary we sell fascinators, the problem is I can't get the word fascinators to be listed by Google. We are on the 1st page for most colours ie. pink fascinators, blue fascinators etc. but for the term fascinators even if we fetch we are listed for a couple of hours and then disappear. I've checked for keyword stuffing but our site sell fascinators and we need to have this word in our site and other sites have a lot more references to the term and are listed on the 1st or 2nd pages. We used to be listed on page 1 for many years but the last 2 or 3 years dropped back to page 4 but now nothing. Any help or suggestions would be fantastic!
Technical SEO | | Rutts0 -
Redirecting old html site to new wordpress site
Hi I'm currently updating an old (8 years old) html site to wordpress and about a month ago I redirected some url's to the new site (which is in a directory) like this... Redirect 301 /article1.htm http://mysite.net/wordpress/article1/
Technical SEO | | briandee
Redirect 301 /article2.htm http://mysite.net/wordpress/article2/
Redirect 301 /article3.htm http://mysite.net/wordpress/article3/ Google has indexed these new url's and they are showing in search results. I'm almost finished the new version of site and it is currently in a directory /wordpress I intend to move all the files from the directory to the root so new url when this is done will be http://mysite.net/article1/ etc My question is - what to I do about the redirects which are in place - do I delete them and replace with something like this? Redirect 301 /wordpress/article1/ http://mysite.net/article1/
Redirect 301 /wordpress/article2/ http://mysite.net/article2/
Redirect 301 /wordpress/article3/ http://mysite.net/article3/ Appreciate any help with this0 -
Site-wide Links
Hey y'all, I know this question has been asked many times before but I wanted to see what your stance was on this particular case. The organisation I work for is a group of 12 companies - each with its own website. On some of the sites we have a link to the other sites within the group on every single page of that site. Our organic search traffic has dropped a bit but not significantly and we haven't received any manual penalties from Google. It's also worth mentioning that the referral traffic for these sites from the other sites I control is quite good and the bounce rate is extremely low. If you were in my shoes would you remove the links, put a nofollow tag on the links or leave the links as they are? Thanks guys 🙂
Technical SEO | | AAttias0 -
What hosting companies do you use & do you use dedicated servers
I am hoping the community of semoz will help me in deciding what hosting company i should use as there are hundreds of them. I have asked previously about dedicated servers but was shocked to have only received one responce. Recently i have been having nothing but problems with my hosting company so now i am trying to find a UK hosting company that can offer a dedicated server. I would be grateful if people could let me know what companies they use for their sites and if they use managed hosting companies.
Technical SEO | | ClaireH-1848860 -
Young site trying hard, but banging head against the wall -- Site Review
Hi All New to PRO but we're seriously committed to getting this working. And firstly thank you to anyone who offers any useful thoughts and insights. We've launched a new site, unfortunately late to the market for the season and are really struggling to get search engine recognition. Site: http://www.ignitehats.co.uk/ We're continuously adding new content, slowly gathering more links and working hard to promote socially. But even on our clearest search terms like "Ignite hats" we're down on page 4. Both GWT and the Seomoz tools highlight no big problems (a few titles that are too long) but otherwise nothing. Maybe wrongly we requested that the Google spam team review our site incase it was being penalised, but got a template response saying the site was not in their spam system (phew, there wasn't a reason it should be we believe). We're wondering if this is just that our site is just too young? It's been live for 6 weeks. But worry maybe this is not the case. We've had success with another site we run much sooner than this. Any help or pointers would be really appreciated. Similar stories and what others have done, at least to give us some confidence to carry on would be great. Thanks for reading.
Technical SEO | | JHill0 -
Keyword stuffing
I'm working on this page at the moment - http://www.gear-zone.co.uk/berghaus-bid6.html. The keyword we're going for is, unsurprisingly, 'Berghaus'. The SEOmoz on page report has flagged up a possible issue with keyword stuffing as the term is mention around 25 times. Is it worth altering this, which could be quite tricky as a lot of the page is dynamically generated? Thanks!
Technical SEO | | neooptic0 -
Site problem
I moved a site earlier on in the year to a better server www.keyrs.co.uk, my main keywords being equity release - equity release calculator and equity release schemes. Since this happened the ranking have gone down and the schemes and calculator terms and have hit positions 7-8 when they were 2-3. basically my question is open to all, i am looking to see what the problem is with these pages as it is driving me nuts. All tools on SEO moz show the pages are doing well, however i must be missing something. Mike
Technical SEO | | TomBarker820 -
What are the pros and cons of moving one site onto a subdomain of another site?
Two sites. One has weaker sales. What would the benefits and problems for SEO of moving the weak site from its own domain to a subdomain of the stronger site?
Technical SEO | | GriffinHansen0
