Recommend Layout Page (home, categories or section, individual page)
-
Hello
Could you please share with me your advice and recommendations on how to design a SEO layout (H1, Image, body text, etc).
I need to give instructions to our website designer. I would like to see some examples.
We are going to work with wordpress and visual composer.
I really appreciate your help and time
Andy
-
Hi Andy,
The "right" layout is going to be pretty specific to your business - a marine conservation nonprofit is going to have a much different homepage than an online sunglasses store (for example). In terms of the technical SEO elements, 99.9% of Wordpress sites will have them already: title/meta tags, H1/2/3s, proper use of markup, etc. - the 'optimization' part usually comes from updating/revising these, not adding them from scratch. I know the Yoast SEO plugin is a pretty popular WP plugin that gets recommended a lot, that will give you more granular control over some the the elements listed above. You'll definitely want to put some thought into your site structure/architecture as well as that will affect both crawling and your internal linking structure.
A little more detail about the field you're in will help narrow in on some good examples. Good luck!
Josh
-
This is different for every site, but here are two very good resources for you to get started on:
- A Visual Guide to Keyword Targeting and On-Page SEO
- On-Page SEO: Anatomy of a Perfectly Optimized Page
Don't forget to try and wow and delight your users in there. Making an "SEO optimized page" that looks like everyone else's isn't necessarily the best method in the long run.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should I use a rel=canonical to the home page
Hi guys, I have a site where the homepage is ranking for the term 'industrial flooring' around position 30 and the actual level 2 industrial flooring page is ranking well below at around position 60. I'm happy for the homepage to rank for this term and would like to see it improve, so here are my questions: 1: Is the existence of the level 2 page preventing the homepage from ranking higher due to keyword cannibalization etc.? 2: Would the use of the rel=canonical tag pointing from the level 2 page to the home page have a positive or negative impact on the homepage's rankings for 'industrial flooring'? 3: Is there anything else I'm missing? Greatly appreciated.
Intermediate & Advanced SEO | | Blaze-Communication0 -
Duplicate Content Dilemma for Category and Brand Pages
Hi, I have a online shop with categories such as: Trousers Shirts Shoes etc. But now I'm having a problem with further development.
Intermediate & Advanced SEO | | soralsokal
I'd like to introduce brand pages. In this case I would create new categories for Brand 1, Brand 2, etc... The text on categories and brand pages would be unique. But there will be an overlap in products. How do I deal with this from a duplicate content perspective? I'm appreciate your suggestions. Best, Robin0 -
Category Pages For Distributing Authority But Not Creating Duplicate Content
I read this interesting moz guide: http://moz.com/learn/seo/robotstxt, which I think answered my question but I just want to make sure. I take it to mean that if I have category pages with nothing but duplicate content (lists of other pages (h1 title/on-page description and links to same) and that I still want the category pages to distribute their link authority to the individual pages, then I should leave the category pages in the site map and meta noindex them, rather than robots.txt them. Is that correct? Again, don't want the category pages to index or have a duplicate content issue, but do want the category pages to be crawled enough to distribute their link authority to individual pages. Given the scope of the site (thousands of pages and hundreds of categories), I just want to make sure I have that right. Up until my recent efforts on this, some of the category pages have been robot.txt'd out and still in the site map, while others (with different url structure) have been in the sitemap, but not robots.txt'd out. Thanks! Best.. Mike
Intermediate & Advanced SEO | | 945010 -
Is it best to condense 2 similar category pages?
After reading Rand's great article about building Seo focused pages to serve topics, not keywords (http://moz.com/blog/topics-people-over-keywords-rankings-whiteboard-friday ) I started looking at my site. Question: I have 2 very similar category pages, orginally built to go after similar but different keyword terms. For example, one is: domain.com/blue-rings.html and the other is domain.com/blue-bands.com. (bridal jewelry) "Blue" is just a hypothetical type. At one time I could rank for "blue-rings" and "blue-bands". But with google changes, I think it's better to focus on a general term, right? Not set up similar pages, with same product, for very similar keywords. I'm thinking that having these 2 pages could be actually hurting, as they are competing with each other. Any recommendations? Thanks folks! Ron
Intermediate & Advanced SEO | | yatesandcojewelers0 -
Should I block temporary pages
I need some SEO advice on an odd scenario: We are launching a new product line (party supplies) on it's own domain (PartySuperCenter.com). Due to some internal/technical reasons we will not be able to launch the site until the summer. We already have the product in our warehouse so the owners want to created a section on our current site (CostumeSuperCenter.com) for the new products. Once the new site is up the product will be removed from our current site and moved to the new site. I am concerned about the effect this will have on our SEO - having thousands of product pages appear and then disappear after a few months. I was thinking about blocking the pages using the "noindex" tag. Is this how you would handle it? Thanks in advance for your help!
Intermediate & Advanced SEO | | costume0 -
Does the home page must get the biggest amount of internal links?
Hi All, I have an e-commerce website with thousands of unique pages. The site is built with quick access through the navigation bar to the main product categories. All of the product pages have navigation trees in them.
Intermediate & Advanced SEO | | BeytzNet
What happened is that in one of the main categories I have so many pages (products) that it actually gets more links than the home page - it is getting the links both from the menu (in each page in the site) and from the product pages that belong to that category whereas the homepage gets only the one link from the menu. Is that OK or should I add a level in the navigation tree that points to the homepage? Thanks0 -
Which page to target? Home or /landing-page
I have optimized my home page for the keyword "computer repairs" would I be better of targeting my links at this page or an additional page (which already exists) called /repairs it's possible to rename & 301 this page to /computer-repairs The only advantage I can see from targeting /computer-repairs is that the keywords are in the target URL.
Intermediate & Advanced SEO | | SEOKeith0 -
Additional Pages in SERP
Hi Mozers, Can anybody help me with this. For "keyword phrase" SERP looks like this: 1. keyword.com/page1 2. keyword.com/page2 3. Mysite.com/page1 4. mysite.com/page2 ... 13. Mysite.com/page3 14. Mysite.com/page4 Is it possible to include Mysite.com/page3-4 both to the top 4th-5th, or better merge this pages and promote only one? Thanks.
Intermediate & Advanced SEO | | de4e0