Menu Structure & SEO
-
Hi
I have been trying to decide whether we need to change our menu structure http://www.key.co.uk/en/key/
We have a lot of subcategories which are not in the menu structure and for SEO I wonder whether its best to have menu drop downs, so if a customer hovers over one category, it will display all the subcategories within this.
I am concerned that sub categories we are trying to rank are many levels away from the homepage e.g
If you want to find leather office chairs from the homepage, you have to go to the 'More categories' link, then choose seating > office seating > leather office seating.
Users need to do a lot of navigating before seeing what we offer.
I would prefer if a user could see these options in the menu when they hover over it.
Does anyone think this would help SEO or just customer journey?
Thank you
-
Great thank you both, I will read up on this a bit further and put some recommendations together.
Thanks!
-
Hi Becky,
Keep it as simple as possible. Remember that the better experience the user has, the better chance to make it a returning customer and google loves user experience.
Here, some information that might help you decide the best:
The Impact of Usability and User Experience - Moz Beginners guide User Experience (UX) - Moz Blog categoryHope it helps.
GR. -
I'm a firm believer that what's right for users is right for Google (and Google agrees). The bigger picture is if you make it easier on the user, rankings will follow, so I say it help both customer journey and rankings.
I try to stick to the 2 click rule - if users can't get to it in 2 clicks, they won't find it or get annoyed. Also, If people can't see it , they can't buy it. It's challenging, but the easier you make it on users the better.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Lightboxes and SEO
Do lightboxes (AKA popup boxes when you click "learn more" type CTAs) have any negative effect on SEO? We are looking at revamping our sites to have more of a tiled approach, and a lightbox with summary content popping out with additional CTAs, directing to pages with more information or free trial pages. Is there any downside to this approach from an organic perspective? is there anything specific to keep in mind when creating these if not?
Intermediate & Advanced SEO | | Chris81980 -
Has this site been a victim of negative seo?
The rankings for our client's site - www.yourlifeprotected.co.uk fell off the face of the earth back in June. Despite trying a huge number of things to try and help the site recover, we've seen no real positive improvements since then. Examples of things we have tried: Disavowed & manually removed poor quality Links Removed any internal Duplicate Content Removed any broken links Re-written all website content to ensure unique & high quality No-Followed all outbound links Added any missing title tags changed hosting Rewritten content to ensure no duplication internally or externally The most recent issue we've picked up is that some highly spammy sites seem to have copied extracts of text from the website and hidden them in their pages. This is a rather puzzling one, as there aren't backlinks, pointing to our site - just the copy. For example - Cancer Page and Diabetes Page.It feels very much as though this could be a negative SEO attack which could be responsible for the drop in rankings and traffic the site has experienced. If this is the case, what can we do about it?! Having already re-written the copy on the site, we obviously dont want to do this again unnecessarily - especially if this could just happen again in future! Any help or advice would be hugely appreciated.
Intermediate & Advanced SEO | | Digirank0 -
Url structure of a blog
We are trying to work out what the best structure for our blog is as we want each page to rank as highly as possible, we were looking at a flat structure similar to http://www.hongkiat.com/blog/ where every posts is after the blog/ but not in category's although the viewers can look in different category's from the top buttons on the page- photoshop - icons etc or we where going to go for the structured way- blog/photoshop/blog-post.html the only problem is that we will end up 4 deep at least with this and at least 80 characters in the url. any help would be appreciated. Thanks Shaun
Intermediate & Advanced SEO | | BobAnderson0 -
Is this Negative SEO?
Hello Everyone, I have just spent the past 9 months designing, engineering, and manufacturing our first product. We just opened our web store and started selling product. http://miveu.com. I have spent zero time doing any kind of SEO. We haven't even put up a sitemap yet or any redirects. I'm just now starting to take a look at things. As soon as I start digging, I find that it appears that someone is at least attempting to do some kind of negative SEO against us. It seems to have started about a month ago. Check this out. https://www.google.com/search?q=miveu&ie=utf-8&oe=utf-8&aq=t&rls=org.mozilla:en-US:official&client=firefox-beta#q=miveu&hl=en&client=firefox-beta&hs=bo2&tbo=1&rls=org.mozilla:en-US:official&prmd=imvns&source=lnt&tbs=qdr:d&sa=X&psj=1&ei=AGgBUJfJNK650QHW8YW-Bw&ved=0CE0QpwUoAg&bav=on.2,or.r_gc.r_pw.r_qf.,cf.osb&fp=335379d2f3ac2208&biw=993&bih=637 At first I was thinking this isn't so good, but it seems they are just trying to build crap content about our keywords and make it relevant to us. After taking a closer look, I'm thinking maybe this isn't all bad. They have targeted all of our exiting YouTube videos and created new videos that use all of our keywords, titles, people, etc in an effort to make our existing videos irrelevant. They have have also done the same thing with articles that were written about us, awards we have won as well as started negative campaigns about us and people who have said good things about us. Here are my thoughts. While the content is really crappy, it seems like they are actually building keyword relevance to us and our products. They have all the right keywords, the content is just crappy. "There is no such thing as bad press". I don't know if anyone has ever said this before, but I'm going to refer to their effort as "White-Hate SEO" because it doesn't appear to be a real dark effort. Am I missing something here, am I way off base? My bigger worry is that their campaign may include some much darker efforts that I just haven't found yet. I'm pretty sure I know who is responsible for this. They have made it clear that they really do hate us. Frankly, I'm not interested in retaliation, I just want to get my own house in order with some good old-school whit-hat SEO. I'm really curious to hear your thoughts on this. Thanks!
Intermediate & Advanced SEO | | dmac
David0 -
Does a Slider widget harm my SEO?
Does using a slider widget (such as the one Skype uses) harm my SEO? Meaning, is the text still totally readable to search engines or will it be in JAVAscript. Are there any SEO-friendly sliders you would recommend?
Intermediate & Advanced SEO | | theLotter0 -
Restructuring Menu's
Hi all I am running my site on Wordpress using a slightly modified them from Studiopress on the Genisis frame work. I am extremely over my head but alas until I get some revenue SEO and Design are all on me. I do not know HTML or CSS but I do follow directions well (unless you ask my wife). Disclaimer out of the way I have some questions. I would like to change up my menu's to be more on the line of Products | Services | About Us | Contact Us | Blog Listing various direct mail pieces under Products, Sevices and so on and so forth. I wonder does this mean I will have to figure out how to write 301's and other complicated things or can I just make the changes. I think but might be wrong that this will change the URL's. Any advice before I mess this up would be greatly helpful. My site is http://www.roiautosolutions.com. If you want a few laughs about the car business read the 2 most recent blog post, anything before that and my writing style is pretty boring. Thanks, Mark Hilger
Intermediate & Advanced SEO | | mhilger0 -
Can Javascript be SEO friendly?
Is some Javascript SEO friendly? I know that Google Webmaster Guidelines states you should avoid the use of Javascript, (http://support.google.com/webmasters/bin/answer.py?hl=en&answer=35769), but does any one know if Google can read some Javascript or generally not?
Intermediate & Advanced SEO | | nicole.healthline0 -
URL Shorteners. Are they SEO Friendly?
Do URL shortener services like bit.ly act as 301 redirects? I was thinking about utilizing one for longer query based URLs and didn't want to risk losing link juice. Thanks for the insight! Regards - Kyle
Intermediate & Advanced SEO | | kchandler0