We have one particular blog post that is very popular. How can we direct that traffic to other parts of our website?
-
We have one post in our blog that receives a large amount of traffic. Does anyone have suggestions on how to get people to click through to other posts and sections of the website? I'd like to learn how to harness that power.
Thanks,
Hill
-
I appreciate your response and insight. It's very helpful.
What makes this particular post so difficult is that it is a random subject that largely has nothing to do with the rest of our site. Which is part of the reason why we're so surprised it is so popular.
It was unexpected, and I'm grateful for the surprise. However, it adds a layer of difficulty to channeling that energy to the rest of the site.
Thanks, again.
-
I would make sure to include anchor text links to related pieces of content or old blog posts that apply to the same subject matter in the body content of the post. Users are more likely to click on a link in a blog content area then they are to click on other navigation elements. If there were a desired page on your website you were trying to direct them to specifically then you could use an attractive graphical "call to action" but that doesn't necessarily mean they'll visit the rest of the website fully.
I would be more inclined to see what about that post makes it very popular and play on that again. Is there a possible follow up post you could do or another post on a similar subject? As more great content begins to expand on the website and users continue to come they will notice other areas of the website that may also apply to them.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
A website scaped my site
Hello this website https://theraphy24.co.uk/ scapred my home page with my canonical, so the website is linking to https://prayer-time.uk/ The probleme is the guy is linking to theraphy24 with bad links and Moz show that thats links are linking to my domain (spamy links). I disavoed all the links. Is that enought? What can I do more? Thank you
Link Building | | Gislene320 -
We had a blog that has been inactive since 2011\. Now since the website is redesigned and we are working on link building, is it advisable to use the old blog content in the new blog?
The content of the old blog belongs to the company, hence no issues of copied content. The options I have are: 1. Use old content as is 2. Re-use old content in more interesting format i.e use info-graphics and the likes 3. Do not use any of the old content. Create new content
Link Building | | Tusk2Tail0 -
Blog Co-Op - Purchasing Links in Relevant Blogs
Hello, Our SEO company has recommended participating in a blog co-op, where we can purchase a link on a relevant blog, either submitting our own content or letting them find relevant anchor text in an article on their site and adding a link back to us. Links are running $40 - 100 based on Page Rank of the blog. I realize that it is BETTER not to buy a link, but is this going to hurt us if the blog content is relevant to our industry?
Link Building | | eastcoastchairandbarstool0 -
Blog commenting
Is commenting on blogs with high page rank but nofollow links worth spending time on for link building?
Link Building | | BridalHotspot0 -
Blog commenting
When commenting on blogs and the only link you can have is your author name (Ex. Commented by Mike), what are you gonna have, a name, the name of your company or the keyword that you are trying to rank for? Thanks!
Link Building | | echo10 -
Is posting our original articles on competitor websites with a linkback beneficial?
We are receiving requests to repost our articles in full on competitor websites. Our competitors have expressed they are fine with linking back to our homepage, and the original source page. Would this benefit us, or do more harm than good?
Link Building | | uderic0 -
One client, one b2b site and one b2c site - linking relationship
I have a client that has 2 websites in a particular industry. The first website concentrates on advertising services and products to other organisations/companies but does not sell anything online. The second website is an ecommerce site with many products from the same industry and is more a b2c operation. Would it be considered ok to add maybe 5 footer links from one to the other and vice versa? considering that they are footer links and will ultimately increase total links pointing to both site exponentially. Both sites are hosted in the same location.
Link Building | | Gareth_Cartman0 -
Would you approve this blog comment?
I just got an unusual comment on one of my blog posts on our real estate site. The article was about a particular street that is getting renamed after a historical figure. The comment is seven paragraphs of information about this person. The comment is an obvious attempt to get a backlink in my opinion. The site that it is linking back to is an architect's site. So, this is probably the work of an SEO. I've searched and can't find duplicate content online. I thought perhaps it was from wikipedia but there is no entry on this person and I've searched several phrases from the comment and it doesn't appear to be duplicated. So, would you approve it? My gut instinct is "yes" because it would add to the content on my site...but there's this little thing in the back of my head that is saying "Don't do it!!!!" EDIT: I just checked and the architect's site has 3 backlinks, none of which are blog comments. So, perhaps it is legit. Maybe someone is just fanatical about this historical figure. EDIT AGAIN: Very cool. I just checked their about page and the owner of the business has the same last name as the historical figure. OK. I'll stop being super paranoid now. LOL!
Link Building | | MarieHaynes0