Recommendations for the length of h1 tags and how much does it matter. What is the major disadvantage if the h1 tags are slightly longer.
-
recommendations for the length of h1 tags and how much does it matter. What is the major disadvantage if the h1 tags are slightly longer.
-
Think of your page like the front of a newspaper.
Your H1 is your big headline. Short sharp and to the point. People skim pages when reading, but will read headlines. If the H1 catches the attention they are more inclined to read on.
Continue skimming down the page of the newspaper (your page) you may skip 'normal text' but your eyes catch the next H2, which is like your newspaper sub-title.
I went to a Matt Bailey seminar once, and he did a great piece on how pages catch the attention and how people read/skim pages. He has a book which also covered it.
-
The h1 tag should help the customer - so it should be customer centric. You have a split part of a second to capture the customers attention so often short and sweet matching a variation of the target keyword phrase is the way to go.
-
From my understanding, there is technically no limit to the length of an H1 tag. Rule of thumb for me was always to keep it short and to the point. You don't want to water down any relevancy gained from the h1 by shoving too much into it.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Partially same alt tags for different images
Hi, I am checking the SEO for a website that has a homepage consisting of the 5 most important categories. These are represented by different images with the category title in clickable text in the image. When I check the alt tags of the images they all have the following structure: brand - activities - locations - category. So for each image alt text the items 'brand - activities - locations' are used and only the category changes. Can this be seen by Google as spamming?
Intermediate & Advanced SEO | | Mat_C0 -
Underscores, capitals, non ASCII characters in image URLs - does it matter?
I see this strangely formatted image URLs on websites time and again - is this an issue - I imagine it isn't best practice but does it make any difference to SEO? Thanks in advance, Luke
Intermediate & Advanced SEO | | McTaggart0 -
How and When Should I use Canonical Url Tags?
Pretty new to the SEO universe. But I have not used any canonical tags, just because there is not definitive source explaining exactly when and why you should use them??? Am I the only one who feels this way?
Intermediate & Advanced SEO | | greenrushdaily0 -
Canonical Tag help
Hello everyone, We have implemented canonical tag on our website: http://www.indialetsplay.com/ For e.g. on http://www.indialetsplay.com/cycling-rollers?limit=42 we added canonical as http://www.indialetsplay.com/cycling-rollers?limit=all (as it showcase all products) Our default page is http://www.indialetsplay.com/cycling-rollers Is canonical tag implementation right? Or we need to add any other URL. Please suggest
Intermediate & Advanced SEO | | Obbserv0 -
Content Aggregation Site: How much content per aggregated piece is too much?
Let's say I set up a section of my website that aggregated content from major news outlets and bloggers around a certain topic. For each piece of aggregated content, is there a bad, fair, and good range of word count that should be stipulated? I'm asking this because I've been mulling it over—both SEO (duplicate content) issues and copyright issues—to determine what is considered best practice. Any ideas about what is considered best practice in this situation? Also, are there any other issues to consider that I didn't mention?
Intermediate & Advanced SEO | | kdaniels0 -
Appropriate Use of Canonical Tag
Hello, I am creating study guides for books with tabbed elements for each study guide. For example, for Othello, I'd have 3 tabs like so: 1. Overview page = xyz.com/othello 2. Context = xyz.com/othello/context 3. Characters = xyz.com/othello/characters I noticed that YouTube channels have tabbed elements and use the canonical. For example, all of the tabbed sections on https://www.youtube.com/user/Nerdist/channels have this canonical http://www.youtube.com/user/Nerdist"> In my case, would it be a correct use of the canonical tag to include rel="canonical" href = http://xyz.com/othello on each of the tabbed pages? Also, where exactly in the header should the canonical be placed? Before or after open graph / twitter cards?
Intermediate & Advanced SEO | | stageagent0 -
Anchor Tag around Table / Block
Our homepage (here) has four large promotional sections taking up most of the real estate. Each promo section has an image and styled text. We want each promo section to link to the appropriate page, so we created the promo sections as and wrapped each in an anchor. That works fine for users but I tried viewing our site in a text-only browser (Lynx) and couldn't follow those links! My fear is that GoogleBot can't follow them either and doesn't know what anchor text to pull. So, my question: What's the best way to make this entire block clickable, but still have it crawlable by robots? Or is our current implementation ok? For reference, here's a simplified version of the relevant code block: |
Intermediate & Advanced SEO | | Richline_Digital| All Diamonds Extra 20% Off | [|
| Jessica Simspon Extra 20% Off |](http://jessicasimpson.jewelry.com/shop/)
0 -
Does capitalization matter for SEO?
Two places capitalization comes into play: (1) on-page use (title, h1, body text, img alt text, etc) (2) external anchor text I didn't think it mattered from Google's point of view for on-page usage (is this correct?) but I notice that OpenSiteExplorer' s 'anchor text distribution' tab shows different counts for the same keyword if it's capitalized in different ways (eg seomoz.org is listed separate from SEOmoz.org). Is that just OSE or does Google treat the keyword/phrase different based on its capitalization, too? And if so, then should I be creating external links to my site with the 'regular' and 'Capitalized' versions of my key phrases?
Intermediate & Advanced SEO | | scanlin1