Does business name capitalisation count when making sure you have the same NAP across all directories ?
-
We've got a UK company with a company name like the following "ABC cars" (3 letter capitalised name followed by a word).
With the Thompson local directory (one of the top 10 uk directories for local NAPs (and listed as a direct partner in Moz Local)) they dont allow you to have multiple capitalised letters in a company name. As far as i can see there are a few options to get around this :
-
A B C Cars
-
Abc Cars
-
abc Cars (or abc cars)
But none of them are ideal, as they dont match the actual name as listed on all of sites 100% in terms capitalisation.
Which one of the above (or other) would be the best solution ?
Does capitalisation count when people say your NAP must match ?
-
-
I agree with Eric. Go with Abc Cars, abc Cars, or abc cars (no spaces).
-
The capitalization should not make any difference. As long as the name of the company is the same, and the address and phone number is correct you should be just fine.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Mapping the Google My Business locations I manage?
Is there a way to see all of the business locations I manage on a map, so it's easy to visualize and check? Like a Google Custom map, but I don't want to create a custom map because then I'd be updating information in two places. I thought this would be a built-in feature of Google My Business but I can't seem to find any information about this. Thanks! -Ryan
Local Listings | | RyanD.0 -
"Duplicate" on Google Local - Attorney and Business Listing
For our law firm, we have a Google Local listing for the firm (Riddell Law LLC). Google also created a local listing for one of the attorneys (Riddell) (we didn't create it, but are in the process of verifying it). Both listings are at the same address. Moz Local says these are "duplicates" - is that true? Would Google penalize us for this? I am not sure how to fix it - both the individual attorney and the business are in fact at the same address. If anyone has any advice I would greatly appreciate it! Thank you!!
Local Listings | | bpurdue0 -
Google My Business URL Choice
Hi guys, we have a national chain hardware store hardware store as a client. We built them a new website, and now they want us to do local SEO to help them rank better. We are debating for GMB whether to promote our new website URL or use the location page on the national hardware site. Most similar stores seem to promote the location page on the national site, but the client just spent money on having us build them a new website. What gives our client the best chance of ranking better?
Local Listings | | JohnWeb120 -
2 Businesses + Same Address = Not a Problem?
Imagine someone who has 2 separate businesses with the same (home) address. Both are verified Google My Business G+ pages, each with its own separate website. Essentially the old business that is being de-emphasized is a guitar lesson teacher's studio. This G+ page is set as a storefront where people come to. The new business is similar, it is music lessons (private in-home instruction). This G+ page is set to have a service area - this goes along with their new business model. We all know that consistent NAP is essential BUT do you think these are competing against each other because they share an address even though the businesses are separate?
Local Listings | | Rich_Coffman0 -
Adding Plaza name to G+?
I've recently been noticing local businesses adding the name of their plaza to their listing. Does this reflect on consistency of NAP across the web if only the G+ Listing has that extra landmark? And how would this effect the local map rankings? Any answers would help. xQbevNXSClU
Local Listings | | Rank-and-Grow0 -
How to find which directories to submit my new site?
Hi Guys So as I'm just starting out, I have been told and read certain blogs that in the early stages I should submit my site to certain directories, only I would not have any idea which directories I should submit my site to, besides the few that I already know. Any idea how I could find this out? Cheers
Local Listings | | edward-may0 -
Questions about On-site Location Content for Service Area Businesses
Hello all, I've got a couple tough questions about how to go about creating locations pages for my business, and I'm wondering if you can give me some much needed direction. I'm about to launch a professional house cleaning business which will serve Philadelphia and a couple surrounding counties. I plan on aggressively expanding to other large cities, and while I plan on building a Philly locations page, I'm unsure of how to rank organically for all the individual towns/municipalities in the surrounding counties in the middle without having a physical business location there. Should I even hope to rank for these smaller towns? Would a page where the county is in the h1 tag, and say the top 10 largest towns in that county listed underneath in h2 tags help me reach searchers in those top 10 largest towns? How about paying ~$100 for a physical street address in each county and submitting that NAP to local directories of the larger towns, as well as getting a Google My Business page and using the service radius option? Is there some other strategy that I'm missing? I'm just at a loss for how to compete without AdWords for the people searching in the smaller towns when my competition is businesses with NAP/citations and their main page dedicated solely to that smaller town. Google seems to have made it even harder with Pigeon coming out recently. I serve those areas just as readily as my competition, yet the customer will predominantly see them SOLELY due to the fact that most of my competition are incapable of serving or choose not to serve wide areas. I understand that these businesses are dedicating a lot of resources to those small towns, but it does seem a sad fact that it doesn't mean they're any higher quality of a company than mine, yet they get a leg up. ANY advice or direction would be greatly appreciated, and would come with a huge internet bear hug.
Local Listings | | PTHerrington0 -
Google custom url options - Brand Name or Keyword
Hi All, Recently we were given the option to choose from two custom urls for a car dealership's G+ page:
Local Listings | | EEE3
+brandname
+locationdealershipbrand Made up example:
+scottford
+nyford My gut tells me to choose the +brandname option, but curious to see if anyone had any other input about how the "location + dealership brand" custom url choice could impact local search results, if at all. (I was surprised that it even came up as an option because to me it echoes EMDs...) Thoughts? Thanks!0