What to do with old conversion pages
-
Hey folks! I have a ton of old conversion pages from past trade shows, old webinars, etc that are either getting no traffic or very little. Wondering if I should just 404 them out? Here's an example:
http://marketing.avidxchange.com/rent-manager-user-conference-demo-request-2015
For the pages getting traffic (from PPC, referral links, organic) my presumption is to keep those. The only problem is we have multiple instances of the same asset (prior marketers would just clone them for different campaigns), so in those cases should I 301 them to one version?
Looking for advice on best practices here for future instances. Such as future trade shows, after we use the conversion pages at an event, should I just delete/404 them? Cleaning up old pages should I just delete/404? They don't have any value really and they're annoying to have hanging around. Thanks!
-
If you delete the page, and it had links pointing to it, the server will return a 404 not found page, which makes you lose any authority they had to pass to the main domain or subdomain.
Using the 301 redirects at least you take a portion of the authority back to your Website. If your CMS is somehow advanced, it should be easy to hide those "expired pages" from the page list avoiding any confusion.
But again, if you redirect the page, lets say about am inbound marketing conference in Boston to the main domain that does not "serve" any kind of useful content to the user that was actually expecting the page of the Boston conference, that won't help at all. Instead, try to 301 them to something that the user may be interested in, even tho the event he was looking for is no longer available; in this case, it could be a page listing all the upcoming inbound marketing conferences (in/near Boston). By going that route you favor your site by making the pagerank flow to the other page and you also help the user, which is the primary target.
-
Thanks Federico! Follow up questions is that we have the ability to "expire" these landing pages. Here's the help article explaining these. Do you suggest taking this route? I'm thinking maybe only the pages that get links we should do this for?
I'm thinking no and just delete them for a variety of reasons but here's the major ones:
-All of our marketing platform hosted content (blog, email, landing pages) roll up to one subodomain - marketing.avidxchange.com. I'd hate to have these thing pages lying around and taking all the authority that we would rather pass onto the blog.
-It's just generally annoying to have a ton of expired content lying around in our CMS. We have a group of 4 in there every day. -
If the event has already passed, and as you say there's no longer any value on those pages, you can just delete them. Or a good option would be to 301 them to a page that explains why the page is no longer available and offer the user other related pages that he could might be interested in.
Hope that helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Contact Page
I'm currently designing a new website for my wife, who just started her own wedding/engagement photography business. I'm trying to build it as SEO friendly as possible, but she brought up an idea that she likes that I've never tried before. Typically on all the websites I've ever built, I've had a dedicated contact page that has the typical contact form. Because that contact form on a wedding photographers website is almost as important as selling a product on an e-commerce site, she brought up the possibility of putting the contact form in the footer site-wide (minus maybe the homepage) rather than having a dedicated contact page. And in the navigation, where you have links such as "Home", "Portfolio", "About", "Prices", "Contact", etc. the "Contact" navigation item would transfer the user to the bottom of the page they are on rather than a new page. Any thoughts on which way would be better for a case like this, and any positives/negatives for doing it each way? One thought I had is that if it's in the footer rather than it's own page, it would lose it's search-ability as it's technically duplicate content on each page. But then again, that's what a footer is. Thanks, Mickey
Technical SEO | | shannmg10 -
Duplicate Home Page
Hi everyone! So, I;m using the crawl diagnostics in Moz and it's telling that I've got duplicate content for these two pages: http://www.bridgelanguages.com/
Technical SEO | | Bridge_Education_Group
http://www.bridgelanguages.com/index.php?p=3233&source=3 Would a redirect from the 2nd page to the 1st one be a solution? I'm not even sure where that 2nd link is on the site? Any suggestions or has anyone experienced the same? Thanks! Kelly0 -
Does adding subcategory pages to an commerce site limit the link juice to the product pages?
I have a client who has an online outdoor gear company. He mostly sells high end outdoor gear (like ski jackets, vests, boots, etc) at a deep discount. His store currently only resides on Ebay. So we're building him an online store from scratch. I'm trying to determine the best site architecture and wonder if we should include subcategory pages. My issue is that I think the subcategory pages might be good from a user experience, but it'll add an additional layer between the homepage and the product pages. The problem is that I think a lot of user's might be searching for the product name to see if they can find a better deal, and my client's site would be perfect for them. So I really want to rank well for the product pages, but I'm nervous that the subcategory pages will limit the link juice of the product pages. Home --> SubCategory --> Product List --> Product Detail Home --> Men's Ski Clothing --> Men's Ski Jack --> North Face Mt Everest Jacket Should I keep the SubCategory page "Men's Ski Clothing" if it helps usability? On a separate note, the SubCategory pages would have some head keyword terms, but I don't think that he could rank well for these terms anytime soon. However, they would be great pages / terms to rank for in the long term. Should this influence the decision?
Technical SEO | | Santaur0 -
Should I deindex my pages?
I recently changed the URLs on a website to make them tidier and easier to follow. I put 301s in place to direct all the previous page names to the new ones. However, I didn't read moz's guide which says I should leave the old sitemap online for a few weeks afterwards. As I result, webmaster tools is showing duplicate page titles (which means duplicate pages) for the old versions of the pages I have renamed. Since the old versions are no longer on the sitemap, google can no longer access them to find the 301s I have put in place. Is this a problem that will fix itself over time or is there a way to quicken up the process? I could use webmaster tools to remove these old urls, but I'm not sure if this is recommended. Alternatively, I could try and recreate the old sitemap, but this would take a lot of time.
Technical SEO | | maxweb0 -
Unavoidable duplicate page
Hi, I have an issue where I need to duplicate content on a new site that I am launching. Visitors to the site need to think that product x is part of two different services. e.g. domain.com/service1/product-x domain.com/service2/product-x Re-writing content for product x for each service section is not an option but possibly I could get over that only one product-x page is indexed by search engines. What's the best way to do this? Any advice would be appreciated. Thanks, Stuart
Technical SEO | | Stuart260 -
After I 301 redirect duplicate pages to my rel=canonical page, do I need to add any tags or code to the non canonical pages?
I have many duplicate pages. Some pages have 2-3 duplicates. Most of which have Uppercase and Lowercase paths (generated by Microsoft IIS). Does this implementation of 301 and rel=canonical suffice? Or is there more I could do to optimize the passing of duplicate page link juice to the canonical. THANK YOU!
Technical SEO | | PFTools0 -
Page URL Change
We're planning on rolling out a redesign of an existing page, and at the same time, we're looking to possibly changing the URL of the page. Currently, the URL is www.blah.com/phraseword1-phraseword2-phraseword3-phraseword4 and we're ranking top 3 in Google SERP for that 4-word phrase. The keyword phrase is something we have in our Page Title, Site Copy and the URL. Now, we are planning on simplifying the URL to below.. www.blah.com/phraseword1-phraseword2 The plan is to 301 redirect the original URL to this new URL and actually work the exact phrase into the copy a few more times. My understanding is that URL doesn't get as much weight as it does in the past, but it's still important. So my question is... How important is the URL in this case where we will continue to have it in our page title and also we'll be working more copy on to the page with the appropriate keyword? Will 301 redirect from the old URL address the issue of passing SEO value for that keyword phrase? Thanks,
Technical SEO | | JoeLin
Joe0