Gap in Google PPC Ads & Organic search results - New test by Google?
-
Hi All,
Just noticed an unusual gap in PPC ads and organic search results in google NZ. while searched the same term in Google AU, it wasn't the same.
Did anyone here see something similar? Is this a new test by Google to get more clicks on PPC ads and pushing down organic results?
Looking forward to hear from the community.
Cheers,
Rattan
-
Thanks Peter for your response.
-
Honestly no idea at all. We're starting to process some true CTR (clickstream) data at Moz, but it's tough, and nearly impossible for something that's in testing.
-
Thanks Peter for confirming about the test. What do you think about its effect on organic CTR if they increase the gap?
Yes, we have also noticed new ad markers colors too.
Regards,
Rattan
-
I've seen some reports in the past couple weeks of similar tests here in the US, but it only seems to be testing for now. Google is also testing new link colors, new "Ad" marker colors and a wider left column in the past two weeks, so they must really be running out of things to do
-
Hi Alick,
Yes, I am aware of this change about 4 Ads. I am concerned about further gap in Ads which is pushing organic search results down. Not sure, how this will effect CTR to 1st position organic results.
After 4 ads on top, CTR to top position organic results have already dropped across most of our accounts.
Cheers,
Rattan
-
Thanks Clayton! Yes, let me know if you see anything like this in your search results.
-
Rattan is flagging the "gap" between the top 4 Ads. ie so pushing organic further down the page. It is an interesting observation it may be call out / extension related etc.. not sure.
-
Hi,
from 19th Feb 16 Google to stop showing ads on right side of desktop search results worldwide. Public statements from Google are suggesting that 4-ad blocks are only occurring on highly commercial searches, but I'm also seeing exception.
Hope this helps.
https://moz.com/blog/four-ads-on-top-the-wait-is-over
Thanks
-
Interesting - no I have not noticed anything but will keep an eye out for it.
I think it is a given google will push organic ads down the page. we might have 5 tops Ads soon, given how they are trading..
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Tracking Sales That Result From GA Trackable Leads?
I have a client who tracks leads via URL destination goal completions in Google Analytics - when a visitor hits their "quote form" thank you page, a "goal" is completed and thus a lead is tracked in GA. After that, none of the sales process is passed through to GA - The client enters data from form submissions into their CRM software, without any way of knowing which leads came specifically from PPC, email marketing, social, organic, etc., making determining true ROI impossible. We're wondering what the best way is to pass through the traffic source to our client, so they can attach it to the individual lead in their completely manual CRM. Mainly they care about CPC traffic. Any ideas?
Paid Search Marketing | | VTDesignWorks0 -
Do Adwords affect organic rank?
I used to rank 2 for "guitar outlet" I just dropped to under 50th. Only change I made was to pause a Adwords campaign where I was including that keyword. Oddly enough, I believe I ranked high for that keyword BEFORE I added it as a keyword, but I cant be 100% sure due to lack of timing notes. But is it common for adwords to affect organic? If not...where do I start to look for the answer as to why it dropped?
Paid Search Marketing | | Retail_Endeavors0 -
Number of reviews in PPC advert
Hi all Got an email from a client asking about this, Ive not come across this one before. The client has a Google + account with about 2500 reviews on their website on. They have linked this into their adwords so these show on their ppc. However, on the ppc ad it says only 650 reviews. Quite a difference!! Anyone know why this would be the case? Thanks
Paid Search Marketing | | GrumpyCarl0 -
Social Ad Extensions
Hello everyone. I was recently reviewing the potential of social extensions for PPC ads. Can this extension include a snapshot of Google places reviews? Have your found that using social extensions increase click through rate? Thanks
Paid Search Marketing | | PeteW0 -
What is a good CTR for a Google AdWords Remarketing banner campaign?
Hello there, given that in the banners we offer a promotion with "some bonus if you sign up", what is from your experience a good CTR for a Google AdWords Remarketing banner campaign? Many thanks to everyone that answers. YESdesign
Paid Search Marketing | | YESdesign0 -
Tagging Bing PPC
I am trying to tag my bing cpc in GA using the URL builder tool: http://www.google.com/support/analytics/bin/answer.py?answer=55578 It is incredibly tedious, and in order to get to the level of adwords, I have to create a unique URL for each keyword! Ahh, please tell me there is a better way!
Paid Search Marketing | | QuickLearnTraining0 -
Keyword tool for Yahoo ads?
Hi guys, Anyone knows a good keywords tool for Yahoo Ads and Bing Advertising? - We are interested to see the search volumes for these 2 search engines (all tough they are together now, people still have searching preferences and usualy only use one of them. - We need to see global search volumes as well as geo-specific data (country level) Thanks in advance
Paid Search Marketing | | tolik10