Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
What is a good CTR for a Google AdWords Remarketing banner campaign?
-
Hello there, given that in the banners we offer a promotion with "some bonus if you sign up", what is from your experience a good CTR for a Google AdWords Remarketing banner campaign?
Many thanks to everyone that answers.
YESdesign
-
Many thanks Rui, we'll try Yahoo! and Bing advertising.
-
I have no idea what a good CTR would be for the fields you mentioned
You should start the campaigns, split test different ads with different images, headlines, CTAs etc for your remarketing campaigns and keep improving your CTRs
Is in your opinion the Remarketing a good solution, in terms of increaseing the PPC budget by a reasonable profit margin for these 4 market fields (a, b, c, d )?
if the website is set up correctly, then remarketing can work well for all of these. if it's leather bags and they added the bag to the checkout but didn't proceed, then you can target these people specifically and lure them back to the website to finish the transaction.
I assume with automotive the objective is to get their contact details in which case remarketing will work well
Which kind of PPC (other than AdWords) would you use for them?
well i don't know the specifics of the business so it's difficult to say
for online printing, if it involves printing photos, then fb marketing can work well. leather bags could also work well on fb
beds and mattresses -- you could try yahoo & bing advertising as you would probably get lower cost/click than u would on adwords
-
We have different products for different clients and the purpose of the initial question was to understand (if exists) a kind of "cross-sectorial" typical CTR for a Remarketing campaign based on the average of real data of other PPC professionals.
Right now have several remarketing campaigns running for different clients, specifically we would like to know what do you think to be a good CTR for this market fields:
a) Automotive (high profit margin for each acquisition).
b) Online printing (low profit margin for each acquisition).
c) Beds and mattresses e-commerce (high profit margin for each acquisition).
d) Leather bags (medium profit margin for each acquisition).Is in your opinion the Remarketing a good solution, in terms of increaseing the PPC budget by a reasonable profit margin for these 4 market fields (a, b, c, d )?
Which kind of PPC (other than AdWords) would you use for them?
Many thanks.
-
Monthly subscription indeed!
Customer value is around $190 at the moment and remarketing brings them in at around $19 at last count
What product/service are you thinking of using remarketing for?
-
Many thanks Rui for sharing with us your data! It's very helpful for us!
Anyway, which kind business model do you have for your "education product"? Monthly subscription?
-
I run an education product.
I'm getting around 0.81% on the remarketing campaign over the last 30 days but conversion rates are crazy -- I'm getting triple the normal conversion rates.
I don't know if the CTR is a good one but compared to normal display campaigns where I get around 0.20-0.27%, it's a much higher CTR than what I usually get
-
Thank you Logan, we're aware that the CTR depends on a ton of factors, we just needed to listen about some real-world CTR from other marketers that had run Google AdWords remarketing campaigns.
Many thanks for your answer!
YESdesign
-
This is almost too vague of a question, because CTR is really dependent on a ton of variables, such as:
-
Perceived value of said "bonus"
-
Industry served
-
How specific, or broad your targeting is
-
Do you cap your impressions?
-
Branding and brand recognition (does it look familiar to the viewer - do they recall your message your brand, what your product is all about?)
-
The design/interactivity of the ad
Remarketing campaigns can vary significantly on those factors (and probably others), but if you can achieve 1% that would be pretty impressive IMO. Realistically, most the remarketing campaigns I've run (healthcare industry) end up .01-.75% CTR.
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Unsolved How should I update the grouping of keywords in a google ads account
hi, I have a google adwords account running for a while in a fairly competitive market in a major city so there is only one geo location with many suburbs or council areas as popular searched. I have keywords that are 2-4 words long and very similar. I have had one keyword in its own campaign, several in one campaign and a location campaign. The location campaign has several adgroups for specific suburbs. My question is that the most popular search terms are similar but in different campaigns and I am wondering if this is not the best way. for example I have these keywords in separate campaigns as exact match and phrase match
Paid Search Marketing | | salliWW
rubbish removal
rubbish removal near me
rubbish removal Washington But the way google uses exact match seems to be changing and I am concerned these would be best in one adgroup. Also these keywords trigger similar phrases, for example, waste removal. Is it best to put them in one campaign with one ad group or one campaign with separate adgroups, or leave as is. As competition has increased I need to bid for top of page now and need to keep budget rises as little as possible..0 -
What is the best way to update Adwords final URLs if I'm moving to a new CMS?
Hi there - One of my clients is redeveloping its website. That means, the domain is remaining the same, but the whole site is being rebuilt in wordpress so all the adwords final URLs need to change OR be redirected. There are 550 live adgroups and 3400 ads. We haven't set up tracking. I can't find anywhere what the best thing to do is in this case. The key issues seem to be: 1. 301 redirects - given we have to do these anyway as part of migration, this seems to be the easiest path as Google is ok about redirects as long as they don't go to a different domain. From what I'm hearing, you don't get adversely impacted in terms of quality score etc. This has the huge advantage that you don't have to edit the ad therefore no loss of statistical history or risk of downtime whilst you wait for approval. HOWEVER, there is some concern that if you then redirected again IN THE FUTURE, the redirect might not work (in some browsers) or cause a loop. I'm also concerned that it's messy to leave it like that (ie: with the wrong URLs throughout). 2. Buik updating ads - I don't think this is an option as if you bulk download and then reupload, Google will see this as a new ad, and delete all the statistical history - I'm also concerned that that WOULD impact quality score as you'd be starting from scratch! 3. Changing each ad individually - as far as I understand you'd have to create copies of all the ads (so that you keep the history of the old ones) and effectively create new ones with the correct URL - one by one. You end up with a messy account (a lot of paused ads) but you keep the history? This is obviously the most time consuming and I can't see a way of avoiding ads having to go in for approval again, given the urls are all different, so you'd have to do this a an ad level, not an adgroup/campaign level etc. People redevelop their websites (without changing domains) all the time. It seems strange that no one is mentioning this problem! Any ideas?! Many thanks
Paid Search Marketing | | catalystmdc0 -
How to track in Google Analytics 2 different subdomains (one for website, the other for PPC landing pages)
Hello Mozers! I have a website with organic visits/goals on www.site.com and a few AdWords Campaign landing pages on lp.site.com whose goals are tracked with both adwords conversion monitoring AND analytics (not imported from analytics into Adword). The landing pages of the campaign have nothing to do with the web site (different cms, they don't link each other, totally isolated) and viceversa. Given that, what would it be the best practice to configure Google Analytics to track the website (www.site.com) AND a PPC campagin (lp.site.com)? I have been told to set up different views of the same property, but do I really need that? Please let me know what are you thinking. Thank you very much. DoMiSoL Rossini
Paid Search Marketing | | DoMiSoL0 -
Seeing lots of 0 seconds session duration from AdWords clicks
Does anyone have more information on one why this might be? Thanks in advance! GyuYc5F.png
Paid Search Marketing | | Whittie0 -
Why does my google analytics show a massive discrepancy from facebook's reported website clicks?
We're running a Facebook news feed ad that is pointing at our homepage. Facebook says that for yesterday there were 47 website clicks. Google analytics shows 15 total visitors from facebook with 3 of them landing on the homepage. I understand that there is likely going to be some discrepancy with users accidentally clicking and clicking back before the page loads, but this seems a little insane. I tested the ad using a page that pulls the Analytics cookie data using php and it is working properly so I don't understand what's happening. The url isn't tagged with utm parameters, which is going to be fixed. Anyone experience this or have any insight as to what could be this issue? Is this click fraud? Edit: For more clarification I was checking on my completely unfiltered google analytics profile/view.
Paid Search Marketing | | spencerhjustice0 -
OK to have a modal pop-up on an AdWords landing page?
We're about to launch an AdWords campaign targeting users who are searching for hand-crafted furniture. The website we're sending users to has a large inventory of furniture, and all if it is hand-crafted. But there currently is no page on the site specifically communicating that all the furniture on the site is hand-crafted. So, rather than dump the user right into browsing the inventory, we want to put an intermediate step in place to say, in essence, "Hey, welcome, yes, we have lots of handcrafted furniture. In fact, all of it is hand-crafted. Here, have a look around." The art director on the project is suggesting that a modal pop-up would be perfect for this scenario. It would greet the user, who could then dismiss the pop-up and move into the site. I have two concerns about using a modal, though: Does a modal violate Google's policy against pop-ups that open new windows? Assuming we trigger the modal using Javascript, will AdsBot have any trouble crawling the content of the modal, such that it could hurt the landing page component of our quality score?
Paid Search Marketing | | ydop0 -
Multiple Remarketing Tag on a single web page?
Hello, I'm using AdWords remarketing, I would like to know if I can use more than a Tag on a single web page. Thank you, Cristiano
Paid Search Marketing | | cristiano710 -
High CTR, high CPC?
In a lot of my campaigns, the keyword with the highest CTR also has the highest average CPC. I'm not sure if I should lower or raise my bid. For example, right now the Adgroup Max CPC is $0.50 and the keyword with the highest CTR/CPC is at $1.60 with a QS of 7. I'm not sure whether to lower or raise this bid? It actually has the lowest amount of impressions as well. I'm not sure what to do
Paid Search Marketing | | howlusa0