Best practice to consolidating authority of several SKU pages to one destination
-
I am looking for input on best practices to the following solution
Scenario:
- I have basic product A (e.g. Yamaha Keyboard Blast)
- There are 3 SKUs to the product A that deserve their own page content (e.g. Yamaha Keyboard Blast 350, Yamaha Keyboard Blast 450, Yamaha Keyboard Blast 550)
Objective: - I want to consolidate the authority of potential links to the 3 SKUs pages into one destination/URL
Possible Solutions I can think of: - Query parameters (e.g /yamaha-keyboard-blast?SKU=550) - and tell Google to ignore SKU query parameters when indexing
- Canonical tag (set the canonical tag of the SKU pages all to one destination URL)
- Hash tag (e.g. /yamaha-keyboard-blast#SKU=550); load SKU dependent content through javascript; Google only sees the URLs without hashtag
Am I missing solutions? Which solutions makes the most sense and will allow me to consolidate authority?
Thank you for your input.
-
I like Everett's suggestion.
My retail sites have very few pages with a single item. Most pages have several very closely-related items. This makes for a more compact site with very rich pages that ranks better in search and pulls in more long-tail traffic. In my opinion these pages convert just as well as single-item pages (as long as the items do not require a long complex description).
-
Hello French_soc,
If this were my site I'd have all three model versions Rel Canonical to a single page featuring all three of them and explaining the difference between the features to help the shopper decide which one to buy. It would be like a mini-category page, or more appropriately a Product Grouping or custom landing page.
Does that make sense? Sounds like it was what you planned to do.
-
Anyone with any input?
With more research it sounds like that the canonical approach would be the easiest (i.e. having pages such as /yamaha-keyboard-blast/550, /yamaha-keyboard-blast/450 etc but setting the canonical tag to /yamaha-keyboard-blast) is the way to go but how well is that supported by all search engines as well as key link prospecting tools such as AHref which play an important part in our process?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is it better to optimise for several keywords/keyword variations on one page, or create sub categories for those specific terms?
I've done a fair of research to try to find the answer to this, but different people seem to give very different opinions, and none of the info I could find is recent! I'm working with a company that produces a range of industrial products that fit into 6 main categories, within this categories, there are types of products and the products themselves. Prior to my involvement most of the content was added to the product pages and very little was added to the overall category page. The structure works like this: Electronic devices > type of device > products The 'type of device' category could be something like a switch, but within that category are 3/4 different switch types...leaving me with 11 or 12 primary keyword/phrases to aim for as each switch is searched for in more than one way. Should I try to rank for all of those terms using that one category page? Or should I change the structure to something like: Electronic devices > type of device > sub-category/specific variation of device > product This would mean creating a page for each variation to have a more accute focus for a small number of phrases..but it also means I've added another step between the home page and the products. Any advice is welcome! I'm worried I'm overthinking it!
Intermediate & Advanced SEO | | Adam_SEO_Learning0 -
At Listing Page Load More Functionality or Pagination which one best?
Hello Experts, For my ecommerce site at product listing page which functionality is best to implement Load more or pagination 1,2,3....and why? Thanks!
Intermediate & Advanced SEO | | Johny123451 -
Help! The website ranks fine but one of my web pages simply won't rank on Google!!!
One of our web pages will not rank on Google. The website as a whole ranks fine except just one section...We have tested and it looks fine...Google can crawl the page no problem. There are no spurious redirects in place. The content is fine. There is no duplicate page content issue. The page has a dozen product images (photos) but the load time of the page is absolutely fine. We have the submitted the page via webmaster and its fine. It gets listed but then a few hours later disappears!!! The site has not been penalised as we get good rankings with other pages. Can anyone help? Know about this problem?
Intermediate & Advanced SEO | | CayenneRed890 -
301 redirect for page 2, page 3 etc of an article or feed
Hey guys, We're looking to move a blog feed we have to a new static URL page. We are using 301 redirects but I'm unsure of what to regarding page 2, page 3 etc. of the feed. How do I make sure those urls are being redirected as well? For example: Moving FloridaDentist.com/blog/dental-tips/ to a new page url FloridaDentist.com/dental-tips. So, we are using a 301 on that old url to the new one. My questions is what to do with the other pages like FloridaDentist.com/blog/dental-tips/page/3. How do we make sure that page is also 301'd to the new main url?
Intermediate & Advanced SEO | | RickyShockley0 -
Duplicate Content www vs. non-www and best practices
I have a customer who had prior help on his website and I noticed a 301 redirect in his .htaccess Rule for duplicate content removal : www.domain.com vs domain.com RewriteCond %{HTTP_HOST} ^MY-CUSTOMER-SITE.com [NC]
Intermediate & Advanced SEO | | EnvoyWeb
RewriteRule (.*) http://www.MY-CUSTOMER-SITE.com/$1 [R=301,L,NC] The result of this rule is that i type MY-CUSTOMER-SITE.com in the browser and it redirects to www.MY-CUSTOMER-SITE.com I wonder if this is causing issues in SERPS. If I have some inbound links pointing to www.MY-CUSTOMER-SITE.com and some pointing to MY-CUSTOMER-SITE.com, I would think that this rewrite isn't necessary as it would seem that Googlebot is smart enough to know that these aren't two sites. -----Can you comment on whether this is a best practice for all domains?
-----I've run a report for backlinks. If my thought is true that there are some pointing to www.www.MY-CUSTOMER-SITE.com and some to the www.MY-CUSTOMER-SITE.com, is there any value in addressing this?0 -
Why does it take weeks to gain Moz page authority?
I have noticed in my Google news website, that after publishing a post, it takes around 3-4 weeks till that page gains MOZ page authority I am interested in knowing why it takes this set period of time. Is there a way to shorted that period? And am I correct in thinking that links from a page with MOZ authority of say 33 is more powerful then a link from a page with MOZ page authority of 1? Would be great to understand more about this
Intermediate & Advanced SEO | | JohnPeters0 -
Urgent Site Migration Help: 301 redirect from legacy to new if legacy pages are NOT indexed but have links and domain/page authority of 50+?
Sorry for the long title, but that's the whole question. Notes: New site is on same domain but URLs will change because URL structure was horrible Old site has awful SEO. Like real bad. Canonical tags point to dev. subdomain (which is still accessible and has robots.txt, so the end result is old site IS NOT INDEXED by Google) Old site has links and domain/page authority north of 50. I suspect some shady links but there have to be good links as well My guess is that since that are likely incoming links that are legitimate, I should still attempt to use 301s to the versions of the pages on the new site (note: the content on the new site will be different, but in general it'll be about the same thing as the old page, just much improved and more relevant). So yeah, I guess that's it. Even thought the old site's pages are not indexed, if the new site is set up properly, the 301s won't pass along the 'non-indexed' status, correct? Thanks in advance for any quick answers!
Intermediate & Advanced SEO | | JDMcNamara0 -
Show Decorative Details or Consolidate Pages with Attributes
This is a site with handcrafted home décor products. Is it better seo to have 1 product for each spoon style and use attributes to show the display options? The decorative display details are important. How do you deal with the important details of the display options? One set of products is measuring spoon sets. For each spoon there are 4 different display options: wood or pewter and hang on a tall post or hang on a wide wall hanger. And there are 8 different spoon styles. The pewter displays have design details matched to the spoon style. (eg. the fish spoon has fishes on it's hanger, the fleur de lys has fleur de lys on it) So the attributes do not change the product itself but instead change the look of how they are displayed. At present each display option/ spoon style is shown as a separate item. That makes 32 different products on the category page. What do you feel is the best way to deal with showing style details and consolidating pages for better seo? Best wishes from Vermont Handcrafter
Intermediate & Advanced SEO | | stephenfishman0
