Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Link Building
    4. Is it okay to post my blog posts to both an internal blog on our domain and an external blog?

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Is it okay to post my blog posts to both an internal blog on our domain and an external blog?

    Link Building
    4
    8
    1250
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • geoff8151
      geoff8151 last edited by

      We have a blog internally at kay-grant.com/blog and also created an external blog at ActiveRain.com

      Is it okay to post the same blog posts to both sites or should I have different content for each blog?

      1 Reply Last reply Reply Quote 0
      • EGOL
        EGOL last edited by

        The only safe move here is to create amazing content for both blogs - but why have 2 blogs? Why double your effort when you could be using all the content to prop up the main site?

        Andy makes a very good point here.  If you have a good article about Brass Widgets on your website and you decide that you want to write a second Brass Widgets article to publish on another website, then you are going to publish a second article that will compete with you and take some of your traffic.

        Even if the articles are slightly different or very different they will still be "competing" - either at the short tail keyword level or the long tail keyword level.   The result will be damaging to your traffic.  The amount of damage will be proportional to the strength difference of your domains and  the diversity of keywords in the articles.  If the second domain is a lot more powerful than your own domain you could lose almost all of your traffic to the second website.

        I have a website that publishes only unique articles.  Some of those articles have been written by other people in my industry who have similar articles or entire websites about the topics that they gave me to publish.  I never asked any of these people to write an article for my website.  Every one of them came to me with an offer.  With content written by these other authors, my website frequently outranks their website for primary and secondary keyword of the industry.  They might have a website that is powerful for the topic, but I have a website that is authoritative in the industry.  It can be hard to predict who will win at different levels but my site now competes and brings in lots of traffic for topic areas where I have never written.

        Publishing on your own site, as Andy suggests, builds the strength of your site and does not invite potentially strong competitors into your keyword space.   There are benefits of sharing articles.  You get exposure as an "expert" on another website, which might have amazing traffic that includes visitors who will seek you out to do business.  You can often get a link on those websites that  will send lots of traffic to your website.  The best situation for all is if you simply want to get your message out to as many people as possible, but if there are competitive concerns then you must weigh the value of a link with the value of the exposure and the risk of a very strong competitor moving permanently into your space.

        1 Reply Last reply Reply Quote 1
        • Andy.Drinkwater
          Andy.Drinkwater @geoff8151 last edited by

          That's the wrong way to try and gain backlinks Geoff. You want to build links to your main site, but you want to be creating something in one place that is going to benefit you. An external site that then links back to you from duplicated content wont do it for you.

          Good linkbuilding takes time, and it starts with your content - write something that is better than others have and take to social media to promote it.

          I could honestly write a book about link building - it is that involved, but start by perfecting content that others will want to share and link to.

          -Andy

          1 Reply Last reply Reply Quote 2
          • JordanLowry
            JordanLowry @geoff8151 last edited by

            I publish blogs on my company's blog and sometimes I will take that same topic and expand on a few key points that were previously discussed. Andy is correct though you need to create unique content especially if you want to use the blog to obtain backlinks.

            Next time you write a blog try to take a topic you covered and go further in depth and see what new information you can come up with instead of duplicating the content.

            Hope that helps some.

            1 Reply Last reply Reply Quote 0
            • geoff8151
              geoff8151 @JordanLowry last edited by

              This is indexed by search engines.  When I say internal I just mean hosted on the domain.

              JordanLowry 1 Reply Last reply Reply Quote 0
              • geoff8151
                geoff8151 @Andy.Drinkwater last edited by

                Hi Andy,

                Thanks for the response!  My thought behind this is to develop backlinks.

                Andy.Drinkwater 1 Reply Last reply Reply Quote 0
                • Andy.Drinkwater
                  Andy.Drinkwater last edited by

                  Hi Geoff,

                  This isn't best practice at all. You don't want to have two or more copies of anything anywhere.

                  I don't even think that re-purposing any of the articles would be a good move.

                  Imagine that you are Google - if you see the same article in more than 2 places, what do you do? Penalise one site? Realise that both sites are owned by you and punish both sites? Don't show either article in a good position?

                  The only safe move here is to create amazing content for both blogs - but why have 2 blogs? Why double your effort when you could be using all the content to prop up the main site?

                  -Andy

                  geoff8151 1 Reply Last reply Reply Quote 2
                  • JordanLowry
                    JordanLowry last edited by

                    Unique content would be preferred. Is the internal blog being indexed within search engines or is it just for employees?

                    geoff8151 1 Reply Last reply Reply Quote 0
                    • 1 / 1
                    • First post
                      Last post

                    Got a burning SEO question?

                    Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


                    Start my free trial


                    Browse Questions

                    Explore more categories

                    • Moz Tools

                      Chat with the community about the Moz tools.

                    • SEO Tactics

                      Discuss the SEO process with fellow marketers

                    • Community

                      Discuss industry events, jobs, and news!

                    • Digital Marketing

                      Chat about tactics outside of SEO

                    • Research & Trends

                      Dive into research and trends in the search industry.

                    • Support

                      Connect on product support and feature requests.

                    • See all categories

                    Related Questions

                    • MizbaCMU

                      Why did my Domain Authority drop?

                      domain authority link building

                      I had an ok domain authority. We focused on building backlinks for our website and it shows that we received a significant number of backlinks. However, today, our DA fell significantly. I don't understand why that happened. Can someone please help me with this situation? Thank you.

                      Link Building | | MizbaCMU
                      1
                    • rishu578

                      Why My Domain Authority Dropped

                      Hello sir i noticed that my DA is Dropped From 27 to 26 Of this website https://www.mytechtalk.org/. What is the reason I don't i try a lot to find a solution but not get . But I notice that in google webmaster tool the domain linking increased every time but on the Moz.com, not domain added even my DA Dropped. Even When i checked my site on  https://ahrefs.com/   he shows approx 350 domain with high da and pa. help me i am getting frustrated. Is that Moz is crawling All domain Fairly or not ??

                      Link Building | | rishu578
                      19
                    • The_Kiwi_Man

                      Sponsored posts against Google guidelines?

                      I'm a bit confused. Every blog I try to outreach on always give me a quote for a sponsored post. Isn't this against Google guidelines because you paying for a link technically even though your paying for a post? Do you guys buy sponsored posts? Should this be avoided? How do you outreach to a blog that offers sponsored posts? They can smell that you want a link from a mile away and give you a nice fat quote.

                      Link Building | | The_Kiwi_Man
                      1
                    • ganapro

                      Why is my domain authority so low?

                      Hello, a couple of years ago I started publishing on my site more than 10 posts a day of content that no one else had. For this reason, my competitors started paraphrasing my content without giving proper attribution, and they ranked better in Google. That's why I realized that apart from creating content I had to work on my SEO, so I started to get some backlinks, most of them via contests on blogs. I am getting about 1 high quality link from PR2, PR3 or PR4 blogs each week. According to Open Site Explorer, I have 20 root domain links (200 total links). In reality I have more backlinks but they don't show up (they do show up in Ahrefs, about 50 root domains). To my surprise, I only have 15 Domain Authority. This is the most evident example, take a look at this screenshot: http://imgur.com/dFk2rkx My website is on the far left, two of my competitors on the right. As you can see I win every category except total links and the most important, domain authority. Are total links that important for Domain authority, even if 99% are internal? By the way, I also have more posts than these guys, I don't know why the report says otherwise. Why is the site on the right ranking so high? The same thing happens with the rest of my competitors, they have a lot of low quality links from "lists of domain sites" and in general a lot of very spammy links. According to what I have been reading, my good quality links should be more helpful than my competitors'  spammy links, which should in fact affect them. So what is going on? I have no idea if I'm doing things right. Why is my domain authority so low? Thanks for your help. dFk2rkx

                      Link Building | | ganapro
                      0
                    • Studio33

                      Guest Posting

                      Is guest posting to get links a good idea? I have the blogs to post but do not have the time to find, approach and build a relationship with bloggers to get the guest posts.  Are guest posting services a good idea and if so can anyone recommend one? Thanks

                      Link Building | | Studio33
                      0
                    • cfield_splashmedia.com

                      Blog. vs /Blog

                      I need to be able to explain to a client the difference from an SEO perspective between Blog. vs  /Blog. www.website.com/Blog vs Blog.website.com The client wants to know which one will help there website with SEO. I belive both will but /Blog will more. I'm looking for a tangible answer only centered around this subject. Thanks,

                      Link Building | | cfield_splashmedia.com
                      0
                    • lwilkins

                      Separate blog url helpful?

                      I am managing a website for a hotel brokerage firm. The main URL is www.hotelassetsgroup.com but we started a new blog with the URL www.hotelsforsaleblog.com.  We chose the blog URL because it has the words "hotels for sale." The main website has a tab at the top titled "Blog" which links to the blog URL. I am not sure if this is helping us or not because the main URL and blog URL are both competing for the name of the business "Hotel Assets Group." The blog has very little interlinking within the same URL because it mainly links to the main website. Should we combine the two URLs together and just have the blog URL be the same like- hotelassetsgroup.com/blog or something like that?

                      Link Building | | lwilkins
                      0
                    • esendex

                      Creating a separate blog off our website

                      A while ago we purchased some domains that are related to our industry. I'm fairly sceptical about using them, but I am interested what peoples thoughts are. We are currently producing quite alot of engaging content and although it's industry related, it is sometimes quite broad and not always appropriate for our company blog. I have been debating whether or not it will be a good idea to use one of the domain names that we have purchased to create more of an industry blog that is off our website. I'm not sure if this is considered a "black hat" technique by using domains registered to us? And also whether or not Google will punish because we are blogging from the same IP address and linking back to our site ? I look forward to hearing what people think. Thanks,

                      Link Building | | esendex
                      0

                    Get started with Moz Pro!

                    Unlock the power of advanced SEO tools and data-driven insights.

                    Start my free trial
                    Products
                    • Moz Pro
                    • Moz Local
                    • Moz API
                    • Moz Data
                    • STAT
                    • Product Updates
                    Moz Solutions
                    • SMB Solutions
                    • Agency Solutions
                    • Enterprise Solutions
                    Free SEO Tools
                    • Domain Authority Checker
                    • Link Explorer
                    • Keyword Explorer
                    • Competitive Research
                    • Brand Authority Checker
                    • Local Citation Checker
                    • MozBar Extension
                    • MozCast
                    Resources
                    • Blog
                    • SEO Learning Center
                    • Help Hub
                    • Beginner's Guide to SEO
                    • How-to Guides
                    • Moz Academy
                    • API Docs
                    About Moz
                    • About
                    • Team
                    • Careers
                    • Contact
                    Why Moz
                    • Case Studies
                    • Testimonials
                    Get Involved
                    • Become an Affiliate
                    • MozCon
                    • Webinars
                    • Practical Marketer Series
                    • MozPod
                    Connect with us

                    Contact the Help team

                    Join our newsletter
                    Moz logo
                    © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                    • Accessibility
                    • Terms of Use
                    • Privacy

                    Looks like your connection to Moz was lost, please wait while we try to reconnect.