Schema markup for Webinars
-
I'm looking for a solution to implement schema markup for our webinars. We have an events page that has a list of upcoming events, as well as a list of the webinars we've done with a link to YouTube to watch the webinar. The webinars on our events page have the title and date. What kind of schema markup can we implement for these past events? It is not really an event, but it's not a video either (unless we embed the video on our site). Any tips? (**Also, I would like to use JSON-LD instead of HTML to implement the schema). Thanks!
-
The event does not have all required information in the eyes of Google. Will that harm the site?
If a lot is missing YES you need dates.
http://i.imgur.com/gT3JDhw.png
Raw structured data extracted from the page:
- http://linter.structured-data.org/?url=https:%2F%2Fwww.woorank.com%2Fen%2Fblog%2Frich-snippets-what-why-and-how-to-implement
- http://linter.structured-data.org/
- http://www.seoskeptic.com/structured-data-markup-validation-testing-tools/
- http://json-ld.org/playground/
- https://www.woorank.com/en/blog/rich-snippets-what-why-and-how-to-implement
-
Thank you! This helps a lot.
Follow-up question... The event does not have all required information in the eyes of Google. Will that harm the site? Or is it ok if we don't have every parameter... See screenshot for example of the info that I can markup: http://screencast.com/t/KPkUvHvmZaf
-
Utilizing past events will be will be able to instruct Google that you are having a consistent event cycle whatever length of time that is. So I do recommend doing it. JSON-LD has been, recommended for events.
In the past, Google has suggested Microdata. For websites and JSON-LD for apps however since their overhaul the new schema testing system, it seems like they have gone 100% JSON-LD in their recent "recommendations" for events.
("Try out the following examples using the Structured Data Testing Tool. All examples show JSON-LD syntax. If you prefer, you can use Microdata or RDFa syntax.")
JSON-LD His extremely lightweight but is invisible to the end-user. Microdata Is visible to the end-user.I would base it on what makes sense for your website. I do not know if you are utilizing app?If you are currently using microdata, it is still supported. If you are looking to use schema for the first time, I would recommend JSON-LD for apps and Microdata for end-users.
https://developers.google.com/search/docs/data-types/events#use-cases
https://search.google.com/structured-data/testing-tool
https://blog.kissmetrics.com/get-started-using-schema/ I would use Google's schema generator for JSON-LD or one of these options for microdata
http://schema-creator.org/event.php
http://microdatagenerator.org/
Below are two examples of the different styles and keep in mind microdata is visible
Microdata. event example I created.
descriptionStarts: 06/30/2016 12:00PM
Ends: 2016-07-01:00.000
Duration: 22:42
1313 Mockingbird Ln.Nowhere, FL32789United States
JSON-LD
** I hope this is been of help,**
** Thomas**
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Product schema GSC Error 'offers, review, or aggregateRating should be specified'
I do not have a sku, global identifier, rating or offer for my product. Nonetheless it is my product. The price is variable (as it's insurance) so it would be inappropriate to provide a high or low price. Therefore, these items were not included in my product schema. SD Testing tool showed 2 warnings, for missing sku and global identifier. Google Search Console gave me an error today that said: 'offers, review, or aggregateRating should be specified' I don't want to be dishonest in supplying any of these, but I also don't want to have my page deprecated in the search results. BUT I DO want my item to show up as a product. Should I forget the product schema? Advice/suggestions? Thanks in advance.
Technical SEO | | RoxBrock1 -
Adding Schema and No index tags via GTM
If we were to deploy schema and noindex tags to our website via Google tag manager, would these tags be viewed and respected by other search engines?
Technical SEO | | GregLB0 -
Spammy Structured Data Markup Removal
Hi There, I'm in a weird situation and I am wondering if you can help me. Here we go, We had some of our developers implement structured data markup on our site, and they obviously did not know what they were doing. They messed up our results in the SERP big time and we wound up getting manually penalized for it. We removed those markups and got rid of that penalty (phew), however now we are still stuck with two issues. We had some pages that we changed their URLs, so the old URLs are now dead pages getting redirected to the newer version of the same old page, however, two things now happened: a) for some reason two of the old dead pages still come up in the Google SERP, even though it's over six weeks since we changed the URLs. We made sure that we aren't linking to the old version of the url anywhere from our site. b) those two old URLs are showing up in the SERP with the old spammy markup. We don't have anywhere to remove the markup from cause there are no such pages anymore so obviously there isn't this markup code anywhere anymore. We need a solution for getting the markup out of the SERP. We thought of one idea that might help - create new pages for those old URLs, and make sure that there is nothing spammy in there, and we should tell google not to index these pages - hopefully, that will get Google to de-index those pages. Is this a good idea, if yes, is there anything I should know about, or watch out for? Or do you have a better one for me? Thanks so much
Technical SEO | | Joseph-Green-SEO0 -
Exclude price in rich snippet markup
Our site has their prices hidden for non logged in users. Its a woocommerce built site and the rich snippet markups are added by woocommerce. I would like to remove the markup for the price becouse : 1, we would like our customers to register for prices. 2 i dont want to get penalties for not showing the same thing to visitors as to "google" .. Any help or thoughts on this one? Thanks / Jonas
Technical SEO | | knubbz0 -
Google Schema Code for Organisation
I've created the Google Schema code for an organisation. Should this go in the template HTML so it would be shown on all pages or just on the home page?
Technical SEO | | CharlBritton0 -
Schema.org : reviewCount & ratingValue - best practices for implementation?
I'd like to add our merchant review count and rating to our site and use the schema.org markup to indicate to the search engines what these are. The reason I'd like to do this is so that the star rating pulls through to the organic listing. Check out this example from several UK tight sites. Notice how the organic listings display the star rating... My questions are: Has anyone seen an example of this from Google.com (US site) I heard that you should only add this markup to the homepape - but couldn't find any Google documentation to back this up. Do you know if this can be applied throughout the site w/o penalty? Thanks everyone!
Technical SEO | | evoNick0 -
Markup reference data using Scheme.org
Can anyone point me to a page showing how to mark up reference data according to schema.org ? Ie glossary or dictionary page.
Technical SEO | | sprynewmedia0 -
Your opinion on using the markup from schema.org
I am attending SMXEast and one of the speakers is strongly encouraging to use the markup from schema.org. Does anyone have experience with the markup from schema.org and were you able to track any outcome in the search rankings based on adding this markup?
Technical SEO | | irvingw0
