Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Schema markup for Webinars
-
I'm looking for a solution to implement schema markup for our webinars. We have an events page that has a list of upcoming events, as well as a list of the webinars we've done with a link to YouTube to watch the webinar. The webinars on our events page have the title and date. What kind of schema markup can we implement for these past events? It is not really an event, but it's not a video either (unless we embed the video on our site). Any tips? (**Also, I would like to use JSON-LD instead of HTML to implement the schema). Thanks!
-
The event does not have all required information in the eyes of Google. Will that harm the site?
If a lot is missing YES you need dates.
http://i.imgur.com/gT3JDhw.png
Raw structured data extracted from the page:
- http://linter.structured-data.org/?url=https:%2F%2Fwww.woorank.com%2Fen%2Fblog%2Frich-snippets-what-why-and-how-to-implement
- http://linter.structured-data.org/
- http://www.seoskeptic.com/structured-data-markup-validation-testing-tools/
- http://json-ld.org/playground/
- https://www.woorank.com/en/blog/rich-snippets-what-why-and-how-to-implement
-
Thank you! This helps a lot.
Follow-up question... The event does not have all required information in the eyes of Google. Will that harm the site? Or is it ok if we don't have every parameter... See screenshot for example of the info that I can markup: http://screencast.com/t/KPkUvHvmZaf
-
Utilizing past events will be will be able to instruct Google that you are having a consistent event cycle whatever length of time that is. So I do recommend doing it. JSON-LD has been, recommended for events.
In the past, Google has suggested Microdata. For websites and JSON-LD for apps however since their overhaul the new schema testing system, it seems like they have gone 100% JSON-LD in their recent "recommendations" for events.
("Try out the following examples using the Structured Data Testing Tool. All examples show JSON-LD syntax. If you prefer, you can use Microdata or RDFa syntax.")
JSON-LD His extremely lightweight but is invisible to the end-user. Microdata Is visible to the end-user.I would base it on what makes sense for your website. I do not know if you are utilizing app?If you are currently using microdata, it is still supported. If you are looking to use schema for the first time, I would recommend JSON-LD for apps and Microdata for end-users.
https://developers.google.com/search/docs/data-types/events#use-cases
https://search.google.com/structured-data/testing-tool
https://blog.kissmetrics.com/get-started-using-schema/ I would use Google's schema generator for JSON-LD or one of these options for microdata
http://schema-creator.org/event.php
http://microdatagenerator.org/
Below are two examples of the different styles and keep in mind microdata is visible
Microdata. event example I created.
descriptionStarts: 06/30/2016 12:00PM
Ends: 2016-07-01:00.000
Duration: 22:42
1313 Mockingbird Ln.Nowhere, FL32789United States
JSON-LD
** I hope this is been of help,**
** Thomas**
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Adding Schema and No index tags via GTM
If we were to deploy schema and noindex tags to our website via Google tag manager, would these tags be viewed and respected by other search engines?
Technical SEO | | GregLB0 -
Size of image for article Schema
Hi, I implemented schema markup for an article and all tested fine and I can see it being fired in preview mode of Google Tag Manager. But when I run the URL which has it applied through Google Structured Testing tool it is not appearing. I have now read that the image needs to be a certain size. For AMP articles this appears to be 12oo pixels wide http://www.thesempost.com/google-changes-image-size-requirements-amp-articles/ But what about non-AMP articles? Does it need to be that big too?
Technical SEO | | AL123al0 -
Suite Numbers and Schema
A potentially stupid question. Is the suite number included within the tag, or should it sit outside of it? The reason I ask is because (a) I've seen it where the suite number sits outside that tag and (b) Google My Business best practices, I've been told (by Google support), is to include the suite in the second address line. I'm wondering if that translates in some way to the local schema on your site. On the other hand, it makes sense to include your suite number within the streetAddress span tag, but sometimes what makes sense doesn't really make sense when you know more, so I'm just covering my bases. Thank you!
Technical SEO | | nowmedia11 -
The W3C Markup Validation Service - Good, Bad or Impartial?
Hi guys, it seems that now days it is almost impossible to achieve 0 (Zero) Errors when testing a site via (The W3C Markup Validation Service - https://validator.w3.org). With analytic codes, pixels and all kind of tracking and social media scripts gunning it seems to be an unachievable task. My questions to you fellow SEO'rs out there are 2: 1. How important and to what degree of effort do you go when you technically review a site and make the decision as to what needs to be fixed and what you shouldn't bother with. 2. How do you argue your corner when explaining to your clients that its impossible to active 100% validation. *As a note i will say that i mostly refer to Wordpress driven sites. would love ot hear your take. Daniel.
Technical SEO | | artdivision0 -
Schema, aggregate ratings and trustpilot
Hi! I'm looking to include rich snippets on some of my product sites, such as price etc. In addition, it would be nice to include our overall ratings (from Trustpilot) on the different pages.
Technical SEO | | eyephone
However, I've been looking all over, and haven't really found a clear answer, as to if this is even in adherence with the Google guidelines. As it is our company overall, and not the specific products that are being rated, I have done it likes this (on product pages): name of organization
248
8,2
10. other product-specific information Would this be against guidelines?0 -
Where to put Schema On Page
What part of my page should I put Schema data? Header? Footer? Also All pages? or just home page?
Technical SEO | | bozzie3114 -
Can you mark up a page using Schema.org and Facebook Open Graph?
Is it possible to use both Schema.org and Facebook Open Graph for structured data markup? On the Google Webmaster Central blog, they say, "you should avoid mixing the formats together on the same web page, as this can confuse our parsers." Source - http://googlewebmastercentral.blogspot.com/2011/06/introducing-schemaorg-search-engines.html
Technical SEO | | SAMarketing1 -
Schema for Price Comparison Services - Good or Bad?
Hey guys, I was just wondering what the whole schema.org markup means for people that run search engines (i.e. for a niche, certain products) or price comparison engines in general. The intend behind schema.org was to help the engines better understand the pages content. Well, I guess such services don't necessarily want Google to understand that they're just another search engine (and thus might get thrown out of the index for polluting it with search result pages). I see two possible scenarios: either not implement them or implement them in a way that makes the site not look like an aggregator, i.e. by only marking up certain products with unique text. Any thoughts? Does the SEOmoz team has any advice on that? Best,
Technical SEO | | derderko
schuon0
