Embedding videos for SEO
-
What is the best practice for having videos on a website in terms of increasing SEO? Embedding YouTube videos is probably the easiest solution, but does that help with SEO? The other options would be to use a third party or build one. What have other people found to be the best option?
Thanks!
-
Text-wise, I'd say go with a full transcription if you can. Search engines can't index video content (it's not text), so including a transcription allows you to get the benefits of that content.
Good examples of video + transcription are our Whiteboard Fridays.
-
Video format or embedding shouldn't count for SEO performance. But it's important to have text explaining what is this video about etc. That will help to appear on the "video" tab of Google search too
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Already ranking high for blog, should I produce video?
I run a website with affiliate links (reviews) and successful YouTube channel. Most of the time we lost the YouTube video review and text review at the same time. I’ve created a couple posts that rank high without a video. But now they are proving to be successful, I’m wondering if it makes sense to now produce a video. If so, do I use the exact keyword? Or a variation? Only about 10% of our YouTube views come from Google Search. Most of our blog traffic is organic.
Image & Video Optimization | | dandoadvisors0 -
Video Title length
Hi, I was wondering if there is a limit that anyone puts on Video Titles or descriptions? This is for video that is hosted on our server and not on Youtube.
Image & Video Optimization | | mattdinbrooklyn1 -
Best practice SEO for images added via WP
<label class="setting" data-setting="title">Hi</label> When adding an image to a post or page using wordpress I have complete 4 fields: Title
Image & Video Optimization | | Curran
Caption
Alt Text
Description If the image is of an orange campervan in Cornwall, UK then how best would I complete these fields? Can Title and Alt be the same and can Caption and description be the same? Thank you for this! James0 -
Local SEO: Specific pointers on how to improve my campaign
Hello, I changed my address midstream in my campaign, from spelling out "Suite H" to now it's #H. Wow, what a cleanup job. I'm in at least 3 dozen directories I've found, and it looks like there are more. I'm adding myself to all the main directories that yext lists here. I've also used whitespark for a couple of months. My site is here. The term I'm targeting is "Boise Weight Loss. I"m on page 3 and not in the local results. Could you guys give me some pointers on how to get up into the top 3 of the local results? I'm planning on cleaning up and adding directories. I don't know how many I'll need, and of course I am looking for pointers on the other factors (besides citations) as well. Thanks!
Image & Video Optimization | | BobGW0 -
Link building to Google+ profile: any local SEO value?
Has anyone found value in building links to Google+ profile for local seo rankings? My gut tells me that it will, but I am not 100% sure. If it does, then does that mean that all the traditional SEO factors that would go into ranking a site organically also work for ranking locally for certain keywords? So far, I have found that the best thing for moving up rankings is reviews on Google+, but then does that make local SEO (from a high view point) just a race for high reviews and building the most citation? I am feeling like the differentiator for local SEO is UN-structured citations and links to Google+ profiles. Any thoughts? See you at MozCon!
Image & Video Optimization | | tonyflorespsa0 -
Youtube vs Vimeo for better SEO
Hi i am starting to make some videos for my company like a tutorials for our products and i have some questions! What low budget service to choose for video hosting to have the best results for seo? I start with youtube because is google friendly but the ads are very big problem for me! Then i had start to thing about Vimeo but I am worried if my videos gone lost from search results! What you thing about it?
Image & Video Optimization | | petrospan0 -
Should You Geotag Pages For Local SEO?
If so can where do I insert the geo tag? I want to do this for a landing page in a different city, and i've simply put the Geo tag in this landing page. Is this right? Help, NEWBIE!!!
Image & Video Optimization | | Buzzwords0 -
VIDEO SUBMISSION
Hi - If I remember rightly someone from the SeoMoz team has mentioned a video submission site called Wisteria? Is this right? If so what is the URL and what are the benfits over TubeMogul from an SEO perspective / ease of use etc ? Thanks
Image & Video Optimization | | PH2920