SEO Adjustments Where Content Isn't Front And Centre...
-
So I am wondering what people think for a SEO strategy for sites where (1) the interaction is a one-off event and (2) content is not often shared or something that people want. Specificially regarding two sites this applies to:
- Site 1 is basically a mortgage site. So customers interact with the site once and then most likely never again once their mortgage is sorted. Mortgages aren't great content pieces and customers don't really read a lot of the content - it's part of the reason loan officers/mortgage professionals exist...
- Site 2 is also for a one off purchase but it's an embarrassing problem that nobody would share content for because they don't want people to know that they sought help for this. This also makes getting backlinks hard. Also it is a one off purchase, never to be made again...
Am interested in how people would adapt their SEO strategies to these circumstances - where content development and promotion is limited...
-
Hi there
Honestly, people want content. Especially when it comes to something like a mortgage or an "embarrassing" service. Regardless of industry or service, people need information to make decisions, compare choices, understand issues, have incentive to reach out, and more. Never think that content isn't something people want or need - it's up to you to research and understand the "why".
For instance, ask yourself these questions:
- Who is your audience?
- Why do they need this service?
- Do they have other options?
- Why is your option better than others?
- What kind of questions do they have?
- How do you compare against competitors?
- What are you competitors doing content / marketing wise?
- Can you explain parts of your service in more detail?
- Are there any followup services your audiences may need?
- etc.
Content is everywhere and you'd be surprised at how much your audience wants and needs it. Industries and audiences are ever changing, so make sure you are staying on top of the trends and you'll be surprised at how many content ideas show themselves.
Beyond that, look into link building and social media strategies. You could also try partnership / certifications that are applicable to your industry.
Hope this helps! Good luck!
Patrick
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does content in collapsible menus negatively affect SEO or featured snippets?
We want to confirm whether content in collapsible menus negatively affects SEO and/or featured snippets on Google. We're hoping to add a menu to answer some frequently asked questions and attract featured snippets, while also creating a positive user experience/not clogging up the page. Here is an example of the style of menu we're using now, the troubleshooting menu: http://www.lynden.com/help/index.html Appreciate your help!
Intermediate & Advanced SEO | | RyanD.1 -
Google Indexed Site A's Content On Site B, Site C etc
Hi All, I have an issue where the content (pages and images) of Site A (www.ericreynolds.photography) are showing up in Google under different domains Site B (www.fastphonerepair.com), Site C (www.quarryhillvet.com), Site D (www.spacasey.com). I believe this happened because I installed an SSL cert on Site A but didn't have the default SSL domain set on the server. You were able to access Site B and any page from Site A and it would pull up properly. I have since fixed that SSL issue and am now doing a 301 redirect from Sites B, C and D to Site A for anything https since Sites B, C, D are not using an SSL cert. My question is, how can I trigger google to re-index all of the sites to remove the wrong listings in the index. I have a screen shot attached so you can see the issue clearer. I have resubmitted my site map but I'm not seeing much of a change in the index for my site. Any help on what I could do would be great. Thanks
Intermediate & Advanced SEO | | cwscontent
Eric TeVM49b.png qPtXvME.png1 -
Online household calculator for utility company - SEO thin content issue
Hi - I'm working with a utility company that's produced a calculator for individual households. When you go to their website and type in your address, various household info is pulled across (from various databases) and a calculation is generated on electricity costs/savings per month - the only unique content on each page = numbers. Beyond that, the content on each page is a template. There is actually a unique URL for each household (when you click on your property name a unique results page is generated). I'm worried about thin content penalties - is the best option to nofollow noindex these individual household pages (99% of the site!)???
Intermediate & Advanced SEO | | McTaggart0 -
What if my site isn't ready for Mobile Armageddon by April 21st??
Hello Moz Experts, I am fighting for one of our sites to be mobile optimized, but the fight is taking longer than anticipated (need approval from higher ups). What happens if my site is not ready by April 21st? Will it take long to recover, like Penguin? Or, will the recovery be fairly quick? Say I release a mobile version of my site a week later. Then Google will have to reindex it and rank me again. How long will that take before I regain my traffic? Thanks,
Intermediate & Advanced SEO | | TMI.com0 -
Does DMCA protection actually improve search rankings (assuming no one's stolen my content)
Hello Moz Community, I had a conversation with someone who claimed that implementing a DMCA protection badge, such as those offered at http://www.dmca.com/ for $10/mo, will improve a site's Google rankings. Is this true? I know that if my content is stolen it can hurt my rankings (or the stolen content can replace mine), but I'm asking if merely implementing the badge will help my rankings. Thanks! Bill
Intermediate & Advanced SEO | | Bill_at_Common_Form0 -
Google suddenly indexing and displaying URLs that haven't existed for years?
We recently noticed google is showing approx 23,000 indexed .jsp urls for our site. These are ancient pages that haven't existed in years and have long been 301 redirected to valid urls. I'm talking 6 years. Checking the serps the other day (and our current SEOMoz pro campaign), I see that a few of these urls are now replacing our correct ones in the serps for important, competitive phrases. What the heck is going on here? Is Google suddenly ignoring rewrite rules and redirects? Here's an example of the rewrite rules that we've used for 6+ years: RewriteRule ^(.*)/xref_interlux_antifoulingoutboards&keels.jsp$ $1/userportal/search_subCategory.do?categoryName=Bottom%20Paint&categoryId=35&refine=1&page=GRID [R=301] Now, this 'bottom paint' url has been incredibly stable in the serps for over a half decade. All of a sudden, a google search for 'bottom paint' (no quotes) brings up the jsp page at position 2-3. This is just one example of something very bizarre happening. Has anyone else had something similar happen lately? Thank You <colgroup><col width="64"></colgroup>
Intermediate & Advanced SEO | | jamestown
| RewriteRule ^(.*)/xref_interlux_antifoulingoutboards&keels.jsp$ $1/userportal/search_subCategory.do?categoryName=Bottom%20Paint&categoryId=35&refine=1&page=GRID [R=301] |0 -
Site has no SEO done on it. It wasn't considered during design. What to do first ?
They opted for videos to explain to people what the website is about, but it ain't working for them. What steps would you take in order to get this site to rank higher without completely changing the design(changing design is out of the question they are low on funds). They also built a blog on wordpress.com and added a .me domain to it. For obvious reasons I'm not mentioning the website.
Intermediate & Advanced SEO | | ternit0 -
SEO for eCommerce?
I'm working on a game plan for the on-page optimization for a growing e-commerce site (https://www.boutine.com) and I'm wondering if anyone has any experience with similar projects. Specifically, how to get the most SEO value out of product and category pages. Thanks in advance! -Adam
Intermediate & Advanced SEO | | boutine0