How do companies protect against Adword sabotage?

[Edward_Sturm]

What's to stop a company from buying a service to click on competitors' adwords thereby frivolously spending companies' ad budgets?

[Martijn_Scheijbeler]

Hi Edward,

Google Adwords looks at fraudulous clicks and makes sure that these clicks are not using the budget of your Adwords campaigns. Even in their own budget reports/ campaign spend reports you can find a small piece at the bottom that will provide you with more information on what kind of credit you got back form clicks that they analysed as being fake.

[Tymen]

Hi Edward,

Google itself protects advertisers if ads are being clicked too often. They have numerous filters to help detect invalid clicks. You also get money back if Google finds out the visitor was not a "normal" visitor. More on this you can find on: https://support.google.com/adwords/answer/42995?hl=en

Of course you stille have some competition who clicks once and surfs your site for a while and you have to pay the click. But how bad is that?

Regards Tymen